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The Upside of Cultural Differences: Towards a More Balanced Treatment of Culture in Cross-Cultural Management Research Description
The Upside of Cultural Differences: Towards a More Balanced Treatment of Culture in Cross-Cultural Management Research
Encourages scholars to look at commonly considered phenomena in international business and cross-cultural research in new ways and to theorize and explore how cultural diversity, distance, and foreignness create value for global organizations. These considerations should result in a more balanced treatment of culture in cross-cultural management research.