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Qualitative Research at the Marketing/Entrepreneurship interface

Qualitative Research at the Marketing/Entrepreneurship interface

This ebook addresses differing ‘entrepreneurial marketing’ topics; namely, part of the broader marketing literature also referred to as the ‘marketing/entrepreneurship interface’.


Developing an authentic personal brand using impression management behaviours: exploring female entrepreneurs’ experiences, Entrepreneurial marketing and Born Global Internationalisation in China , Female entrepreneurial networking in the marketing services sector, Guest Editorial, Risks/rewards and an evolving business model: a case study of a small lifestyle business in the UK tourism sector, The facets, antecedents and consequences of coopetition: an entrepreneurial marketing perspective, Walking on the light side: investigating the world of ghost tour operators and entrepreneurial marketing

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