Managing Organizational Change in Emerging Markets
The twenty-first century is known as a century of emerging markets (EMs) countries which are geographically and culturally spread over across the globe. The challenges and opportunities in the business environment of the EMs are exciting as they comprise organizations which are truly multinational and global in character as well as many local organizations with dreams of going global. The EMs provide them with a set of unique and threatening business challenges to fix but many-a-times they fail miserably in providing relevant solutions while leveraging management architectures as designed and tested by them, especially in the developed world markets. Such a scenario puts pressure on to the organizational abilities to effectively manage emerging challenges faced in both internal and external environments of the firms in operations in the EMs. This ebook presents their research-based papers which, if leveraged, will help these organizations to get into a continuous renewal mode and become a smart enterprise in a boundary less world.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook