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Broadening the scope of social marketing theory, application and practice

Broadening the scope of social marketing theory, application and practice

In social marketing, analogous broadening patterns are sweeping through our field as signposted with this selection of frontier-exploring papers, requiring us to rethink the nature of social marketing’s reality at the most fundamental level and move away from our predictable, deterministic universal assumptions.


A useful shift in our perspective: integrating social movement framing into social marketing,Evaluate development! Develop evaluation! Answering the call for a reflexive turn in social marketing,Guest editorial,Practice-theoretical possibilities for social marketing: two fields learning from each other,Rebels with a cause: the spiritual dimension of social marketing,Social change design: disrupting the benchmark template,Social countermarketing: brave new world, brave new map ,Young adults, alcohol and Facebook: a synergistic relationship

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