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Rx/Reimbursement Adult Incontinence in Brazil

Publisher Euromonitor International
Published Apr 16, 2026
Length 31 Pages
SKU # EP21132358

Description

Rx/reimbursement adult incontinence in Brazil delivered a notable performance in 2025, with volumes reaching 122 million units, representing a year-on-year increase of 6%. This outpaced the previous year’s 2% growth and was stronger than the average trend observed in Latin America, reflecting the direct impact of domestic public health policies. The underlying demographic trend also boosted demand, with the population aged 65+ reaching 24.3 million in 2025, up by a million from the previous year...

Euromonitor International's Rx/Reimbursement adult incontinence in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Rx/Reimbursement adult incontinence market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

31 Pages
Rx/Reimbursement Adult Incontinence in Brazil
Euromonitor International
April 2026
List Of Contents And Tables
RX/REIMBURSEMENT ADULT INCONTINENCE IN BRAZIL
Key Data Insights
2025 Developments
Farmácia Popular Expansion Drives Volume-Led Growth
Key Industry Trends
CHART 1 Key Industry Trends for Rx/Reimbursement Adult Incontinence
Industry Performance
CHART 2 Farmácia Popular Expands Free Adult Incontinence Supplies Under Health System SUS in 2025
Bigfral’S Inclusive Approach Boosts Access and Improves Patient Fit
CHART 3 Bigfral Expands Size-Inclusive Adult Incontinence Portfolio Supplied Via Reimbursed Pharmacies
CHART 4 Value Sales 2020-2030
CHART 5 Volume Sales 2020-2030
What's Next?
Continued Dynamism as the Population Ages and the Consumer Base Expands
Performance Will Be Linked to Public Policy Decisions
Pharmacy Networks to Strengthen Access and Drive Supplier Strategies
CHART 6 Forecast Value Sales 2020-2030
Economic Context
CHART 7 Economic Context for Rx/Reimbursement Adult Incontinence
CHART 8 Real Gdp Growth 2020-2030
CHART 9 Inflation 2020-2030
Consumer Context
CHART 10 Consumer Context for Rx/Reimbursement Adult Incontinence
CHART 11 Population 2020-2030
CHART 12 Consumer Expenditure 2020-2030
CHART 13 Population by Generation 2025
Country Reports Disclaimer
CHART 14 Key Industry Trends for Tissue and Hygiene
CHART 15 Bracell Amplifies its Presence with Affordable Toilet Paper, Focusing on Cost-Benefit Ratio
CHART 16 Always Launches Pocket Flexfoam to Offer Compact Convenience in Menstrual Care
CHART 17 Dermacyd launches Neutralize intimate wipes with pH-balanced Odor Control technology
CHART 18 Value Sales 2020-2030
CHART 19 Value Sales by Category 2025
CHART 20 Analyst Insight for Tissue and Hygiene
CHART 21 Forecast Value Sales 2020-2030
CHART 22 Forecast Value Sales by Category 2025-2030
CHART 23 Company Shares 2025
CHART 24 Brand Shares 2025
CHART 25 Retail Channels 2020-2025
CHART 26 Economic Context for Tissue and Hygiene
CHART 27 Real Gdp Growth 2020-2030
CHART 28 Inflation 2020-2030
CHART 29 Consumer Context for Tissue and Hygiene
CHART 30 Population 2020-2030
CHART 31 Consumer Expenditure 2020-2030
CHART 32 Population by Generation 2025
TISSUE AND HYGIENE IN BRAZIL
Executive Summary
Bracell Expands Affordable Tissue Lines to Capture Price-Sensitive Shoppers
Key Data Insights
Key Industry Trends
Industry Performance
Retail Tissue Maintains Lead as Bulk Formats and Value Brands Drive Volumes
Always Launches Pocket Flexfoam to Drive Convenience-Led Premium Growth
Dermacyd Targets Clean Wellness with Ph-Balanced Intimate Wipes
What's Next?
Adult Incontinence Providers to Leverage the Ageing Population to Drive Adoption
Value Brands to Remain Significant Due to Persistent Price Sensitivity
Omnichannel Strategies and Monitoring and Adapting to Regulations Will Be Important for Companies
Competitive Landscape
Kimberly-Clark Maintains Its Lead, but the Competition Rises in the Value Segment
Softys' Acquisition of Ontex's Brazilian Business Impacts Tissue and Hygiene
Aggressive Expansion Positions Bracell as a Major Challenger
Channels
Health and Beauty Specialists Captures Hygiene Sales as Shoppers Seek Advice and Chains Expand
Retail E-Commerce Gains Ground for Premium and Bulk Products, but Rises From a Low Base
Economic Context
Consumer Context
Country Reports Disclaimer

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