Children's HBC Market Research Reports & Industry Analysis
The children’s HBC industry has begun to design more health and beauty products specifically geared towards children, utilizing popular characters from TV and movies, and even creating products that resemble toys or may have dual purposes. The children’s HBC industry also has to be flexible and creative in their marketing strategies, as what appeals to a five year old child may not interest a pre-adolescent. In addition to appeal to a broad age range, children’s HBC corporations also have to be concerned with making their products appealing to the parents, as most often they are the ones who will be purchasing these products. The children’s HBC market is currently expanding, due to the rise of more parenthood occurring at a more mature age, and thus families having more financial stability to purchase these specialized products for their children.
Children's HBC Industry Research & Market Reports
-
Baby and Child-Specific Products in Poland
... in high-quality products for their children. Families are increasingly focusing on premium options, especially as they view these items as essential for their children’s well-being. Additionally, many Polish parents now have more disposable income, making ... Read More
-
Baby and Child-Specific Products in Ecuador
... directly to higher overall value sales. Secondly, although the target market continues to shrink year after year due to declining birth rates, the parents who remain in the market are becoming more conscious of the ... Read More
-
Baby and Child-Specific Products in Bulgaria
... parents are drawn to bio and organic products as they seek out the benefits of natural products and choose to avoid putting chemicals on their children’s sensitive skin and hair. Mainstream brands are responding to ... Read More
-
Baby and Child-Specific Products in Slovakia
... to exercise price sensitivity and actively sought promotional offers when shopping for baby and child-specific products. Concurrently, the consistently falling birth rate in Slovakia further limits the potential consumer base. Euromonitor International's Baby and Child-specific ... Read More
-
Baby and Child-Specific Products in Taiwan
... with volume sales declining over 2024. However, while fertility rates are falling, parents who have only one or two children are more willing to spend more per child. This is driving expenditure on premium products ... Read More
-
Baby and Child-Specific Products in China
... with the previous year, which can be explained by the low birth rate in the country. Although rising from the lowest base within baby and child-specific products, baby and child-specific sun care was the most ... Read More
-
Baby and Child-Specific Products in Japan
... the falling birth rate. Baby and child-specific sun care also saw a current value downturn, in a rebound from exceptional growth the previous year, although sales remained higher than in 2022. Meanwhile, other categories, such ... Read More
-
Baby and Child-Specific Products in South Korea
... higher than adult products or general-use items, they tend to sell well. As a result, new players, in addition to the existing ones, are entering the category and driving growth. Not only cosmetics companies, but ... Read More
-
Baby and Child-Specific Products in Hungary
... and ultra-sensitive baby care products, including nappy (diaper) rash treatments, with a notable rise in offerings for allergic or allergy-prone skin. Brands responded to this demand with specialised formulas, such as SLS-free Dora Natura, soap-free ... Read More
-
Baby and Child-Specific Products in Mexico
... demand for baby and child-specific products. However, this has been countered by the increasing demand coming from parents who are now more aware of their children’s needs and are seeking the best products for them. ... Read More
-
Baby and Child-Specific Products in Chile
... rates in Chile, which consistently fell over the review period, thereby driving a downward trend in volume sales terms. While fewer babies being born means that parents can generally invest more in their established family ... Read More
-
Baby and Child-Specific Products in the Netherlands
... fell in several areas, as consumers became more price-sensitive and more selective in their purchases. The pressure on household budgets led many to reduce the frequency of purchases or to downtrade to more affordable or ... Read More
-
Baby and Child-Specific Products in Spain
... in Spain, which is in line with surrounding EU countries. Spanish women are noted to be delaying the time at which they have children, along with having smaller families overall. For example, it is now ... Read More
-
Baby and Child-Specific Products in France
... declines in volume as well, though sun care continues to enjoy positive value and volume growth. Euromonitor International's Baby and Child-specific Products in France report offers a comprehensive guide to the size and shape of ... Read More
-
Baby and Child-Specific Products in the US
... with a wide array of brands offering comparable items, from those from well-established companies, to niche companies that prioritise organic and natural ingredients. As consumer preferences evolve, many parents are now inclined to choose fewer ... Read More
-
Baby and Child-Specific Products in Finland
... the greatest proportion of sales, with these products considered necessary by parents thanks to the high level of convenience they offer. The use of baby wipes continues to be widespread in Finland and many families ... Read More
-
Wipes in Austria
... efficient solution to clean their baby’s skin. Moreover, wipes are a key part of the hygiene process when changing diapers, especially when on-the-go. Parents were still keen to prioritise the care of their children, despite ... Read More
-
Wipes in Lithuania
... base. Additionally, wipes, often considered non-essential commodities, witnessed a decline in demand as households grappled with economic uncertainties. Seasonality is a clear driver in this category as consumers typically purchase more personal wipes during the ... Read More
-
Baby and Child-Specific Products in Bolivia
... specialised products for young children. With foreign currency in short supply, the parallel exchange rate surged to around 40% above the official rate, significantly increasing the cost of imported goods. Importers of both finished products ... Read More
-
Baby and Child-Specific Products in the Czech Republic
... rate trend expected to continue over the forecast period. Consumers have also become more price sensitive over the past two years, in particular, as the high levels of inflation have pushed up product prices alongside ... Read More
-
Nappies/Diapers/Pants in Estonia
... having children, resulting in fewer births and, consequently, reduced demand for nappies/diapers/pants. Euromonitor International's Nappies/Diapers/Pants in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More
-
Nappies/Diapers/Pants in Lithuania
... is the largest category which continues to take share from traditional nappies/diapers. With convenience a key priority for parents, there is a growing preference for disposable pants offering a more practical option when at home ... Read More
-
Wipes in Latvia
... wipes was limited by a declining birth rate amid elevated immigration, with growth in retail current value sales mainly driven by price increases, rather than rising volume sales. Euromonitor International's Wipes in Latvia report offers ... Read More
-
Nappies/Diapers/Pants in Austria
... well-suited to consumer’s needs and budgets. Disposable pants was the most dynamic category as parents favour the convenience over standard nappies. Austrian parents continue to look for premium products that offer advanced abs... Euromonitor International's ... Read More
-
Wipes in Ecuador
... promotions. These promotions have also seen new consumers trying wipes for the first time. Baby wipes continued to account for most volume sales, as they are considered essential by parents looking after their babies. On ... Read More
Research Assistance
