Children's HBC Market Research Reports & Industry Analysis
The children’s HBC industry has begun to design more health and beauty products specifically geared towards children, utilizing popular characters from TV and movies, and even creating products that resemble toys or may have dual purposes. The children’s HBC industry also has to be flexible and creative in their marketing strategies, as what appeals to a five year old child may not interest a pre-adolescent. In addition to appeal to a broad age range, children’s HBC corporations also have to be concerned with making their products appealing to the parents, as most often they are the ones who will be purchasing these products. The children’s HBC market is currently expanding, due to the rise of more parenthood occurring at a more mature age, and thus families having more financial stability to purchase these specialized products for their children.
Children's HBC Industry Research & Market Reports
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Baby and Child-Specific Products in Costa Rica
... budget constraints have limited consumption in recent years, the needs of babies and young children remain a priority for many Costa Rican families. Nonetheless, local parents are looking for gentle formulations without harsh chemicals, and ... Read More
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Baby and Child-Specific Products in Dominican Republic
... a contraction in purchases of beauty and personal care products for children. Dominican parents tend to prioritise purchasing children's products over other family expenses, making the category appear resilient in periods of higher living costs ... Read More
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Baby and Child-Specific Products in Denmark
... improved consumer confidence, led to greater consumer spending. Higher birth rates also contributed to continued positive growth in 2024. While value growth was slightly lower than in 2023, the previous year’s performance was partly fuelled ... Read More
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Baby and Child-Specific Products in Azerbaijan
... children. In 2024, baby and child-specific hair care emerged as the largest category, driven partly by the fact that baby shampoos are formulated to be gentler and less irritating to the eyes than their adult ... Read More
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Baby and Child-Specific Products in Hong Kong, China
... with sales continuing to rise despite a low birth rate in the local market, baby and child-specific toiletries recorded the most dynamic performance during the year. It was supported by the likes of Mustela, which ... Read More
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Baby and Child-Specific Products in Vietnam
... of children. This growth was further supported by rising disposable incomes, enabling parents to invest more in high-quality and specialised baby and child-specific products. The expansion of e-commerce also helped to fuel sales, with consumers ... Read More
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Baby and Child-Specific Products in Peru
... the growth was lower than expected due to the recession that Peru faced from mid-2023 to mid-2024. Fortunately, the economy experienced a significant recovery in the second half of the year, which helped to offset ... Read More
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Baby and Child-Specific Products in Colombia
... Overall, this resulted in many local consumers restricting their purchases for budgetary reasons and/or trading down to cheaper brands and private labels or switching from premium to mass products. Euromonitor International's Baby and Child-specific Products ... Read More
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Baby and Child-Specific Products in Belgium
... became more selective. Indeed, while parents did not roll back on the quality of the products they purchased for their children, they became more attentive to promotional activity and bought less frequently or opted, especially ... Read More
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Baby and Child-Specific Products in Singapore
... these products. In 2024, baby and child-specific categories saw a clear shift towards a mass-premium positioning, with products increasingly touting credentials such as vegan, sensitive skin-friendly, and free from parabens, fragrances, sulphates, or other potentially ... Read More
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Baby and Child-Specific Products in Croatia
... the delicate and sensitive skin of their babies and young children. As a result, the category manages stable growth, despite economic challenges and price sensitive behaviours. Innovations in formulas, new product developments overall, and a ... Read More
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Baby and Child-Specific Products in Poland
... in high-quality products for their children. Families are increasingly focusing on premium options, especially as they view these items as essential for their children’s well-being. Additionally, many Polish parents now have more disposable income, making ... Read More
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Baby and Child-Specific Products in Ecuador
... directly to higher overall value sales. Secondly, although the target market continues to shrink year after year due to declining birth rates, the parents who remain in the market are becoming more conscious of the ... Read More
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Baby and Child-Specific Products in Bulgaria
... parents are drawn to bio and organic products as they seek out the benefits of natural products and choose to avoid putting chemicals on their children’s sensitive skin and hair. Mainstream brands are responding to ... Read More
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Baby and Child-Specific Products in Slovakia
... to exercise price sensitivity and actively sought promotional offers when shopping for baby and child-specific products. Concurrently, the consistently falling birth rate in Slovakia further limits the potential consumer base. Euromonitor International's Baby and Child-specific ... Read More
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Baby and Child-Specific Products in Taiwan
... with volume sales declining over 2024. However, while fertility rates are falling, parents who have only one or two children are more willing to spend more per child. This is driving expenditure on premium products ... Read More
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Baby and Child-Specific Products in China
... with the previous year, which can be explained by the low birth rate in the country. Although rising from the lowest base within baby and child-specific products, baby and child-specific sun care was the most ... Read More
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Baby and Child-Specific Products in Japan
... the falling birth rate. Baby and child-specific sun care also saw a current value downturn, in a rebound from exceptional growth the previous year, although sales remained higher than in 2022. Meanwhile, other categories, such ... Read More
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Baby and Child-Specific Products in South Korea
... higher than adult products or general-use items, they tend to sell well. As a result, new players, in addition to the existing ones, are entering the category and driving growth. Not only cosmetics companies, but ... Read More
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Baby and Child-Specific Products in Hungary
... and ultra-sensitive baby care products, including nappy (diaper) rash treatments, with a notable rise in offerings for allergic or allergy-prone skin. Brands responded to this demand with specialised formulas, such as SLS-free Dora Natura, soap-free ... Read More
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Baby and Child-Specific Products in Mexico
... demand for baby and child-specific products. However, this has been countered by the increasing demand coming from parents who are now more aware of their children’s needs and are seeking the best products for them. ... Read More
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Baby and Child-Specific Products in Chile
... rates in Chile, which consistently fell over the review period, thereby driving a downward trend in volume sales terms. While fewer babies being born means that parents can generally invest more in their established family ... Read More
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Baby and Child-Specific Products in the Netherlands
... fell in several areas, as consumers became more price-sensitive and more selective in their purchases. The pressure on household budgets led many to reduce the frequency of purchases or to downtrade to more affordable or ... Read More
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Baby and Child-Specific Products in Spain
... in Spain, which is in line with surrounding EU countries. Spanish women are noted to be delaying the time at which they have children, along with having smaller families overall. For example, it is now ... Read More
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Baby and Child-Specific Products in France
... declines in volume as well, though sun care continues to enjoy positive value and volume growth. Euromonitor International's Baby and Child-specific Products in France report offers a comprehensive guide to the size and shape of ... Read More
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