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Children's HBC Market Research Reports & Industry Analysis

The children’s HBC (health and beauty care) industry is made up of companies whose primary interest lies in manufacturing, marketing, distributing, and retailing children’s HBC products to the general consumer. The children’s HBC industry spans the age spectrum from merchandise for infants up through children who are approximately eleven years of age. The industry has undergone many changes throughout its history. Initially the products in the children’s HBC industry were fairly generic, and presently these HBC products are available in a variety of scents, forms, uses, etc. Children’s HBC developers have more recently come to recognize the importance of extending the product base, beyond diapers and nappies, and also how it is vital to the industry’s continued growth to make use of the growing purchasing power children have obtained.

The children’s HBC industry has begun to design more health and beauty products specifically geared towards children, utilizing popular characters from TV and movies, and even creating products that resemble toys or may have dual purposes. The children’s HBC industry also has to be flexible and creative in their marketing strategies, as what appeals to a five year old child may not interest a pre-adolescent. In addition to appeal to a broad age range, children’s HBC corporations also have to be concerned with making their products appealing to the parents, as most often they are the ones who will be purchasing these products. The children’s HBC market is currently expanding, due to the rise of more parenthood occurring at a more mature age, and thus families having more financial stability to purchase these specialized products for their children.

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Children's HBC Industry Research & Market Reports

  • Baby and Child-Specific Products in Costa Rica

    ...segmentation levels, including the launch of additional brands and extensions of existing product lines which are characterised by the ability to provide functional benefits and natural oriented formulations. This trend has been characterised mainly by ... Read More

  • Baby Stroller and Pram Market in the US 2017-2021

    ...and age of a child. Prams are used to carry infants in a lying position. Strollers are used to carry babies of age 6 months to 5 years in a sitting position. The market for ... Read More

  • Baby and Child-Specific Products in Finland

    ...portfolios, there was a tendency to narrow selections to the best-selling key products. With little price-based competition, however, sales growth remained moderately positive. Euromonitor International's Baby and Child-specific Products in Finland report offers a comprehensive ... Read More

  • Baby and Child-Specific Products in Spain

    ...better performance during 2016 was supported by the fact that some parents spent more on specific baby and child-specific products. Euromonitor International's Baby and Child-specific Products in Spain report offers a comprehensive guide to the ... Read More

  • Baby and Child-Specific Products in Argentina

    ...to put aside their emotions and restrict their purchases of baby and child-specific products or replace them with adult products, which tend to be cheaper and offer a wider variety. Consequently, in 2016, sales of ... Read More

  • Baby and Child-Specific Products in Portugal

    ...the crisis, there was a downward trend in birth rates with many Portuguese families postponing the project of having a child as a result of the harsh financial environment in the country. The growth in ... Read More

  • Baby and Child-Specific Products in Azerbaijan

    ...the category in 2016. Despite the waves of currency devaluation which hit the Azeri manat during 2015 and 2016, consumers continued buying products positioned at higher end of the price spectrum in the category as ... Read More

  • Baby and Child-Specific Products in Switzerland

    ...products on their children’s skin. Increasing awareness of the chemicals used in cosmetics and toiletries led parents to choose gentler options when looking for baby and child-specific products. There was also a growing interest in ... Read More

  • Baby and Child-Specific Products in Belgium

    ...was mainly due to premiumisation and the efforts of manufacturers to extend the age range of the end consumers of these products to include young children up to five years of age. Euromonitor International's Baby ... Read More

  • Baby and Child-Specific Products in Canada

    ...predominantly driven by population growth and unit price increases. Euromonitor International's Baby and Child-specific Products in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More

  • Baby and Child-Specific Products in China

    ...2016, with the second child accounting for 45%, thanks to the full implementation of the second-child policy since 2016 in China. The relaxation of birth control drove the overall growth of baby and child-specific products ... Read More

  • Baby and Child-Specific Products in Guatemala

    ...baby and child-specific products to register strong current value growth rates. Women always want to use the best products they can afford for their babies, and this also benefits the category. Euromonitor International's Baby and ... Read More

  • Baby and Child-Specific Products in Latvia

    ...and low turnover, retailers are avoiding increasing shelf space for baby and child-specific products, with low overall volume sales not allowing for major promotional expenditure. Nevertheless, unit price growth remains stable, with more functional products ... Read More

  • Baby and Child-Specific Products in Bosnia-Herzegovina

    ...weather had not negatively affected demand for sun care products, particularly as consumers visited pools and beaches significantly less often than during the previous year. Euromonitor International's Baby and Child-specific Products in Bosnia-Herzegovina report offers ... Read More

  • Baby and Child-Specific Products in Bulgaria

    ...more frequent launch of new products. The leading players in terms of attempts to increase sales in the category during the year were Lavena AD and Aroma AD with their respective best-selling brands Bochko and ... Read More

  • Baby and Child-Specific Products in Austria

    ...to sales growth, were negligible. In addition, the market was flooded with a vast array of standard personal care products that eroded the unique selling points of specialist baby and child-specific products. These included items ... Read More

  • Beauty and Personal Care in Peru

    ...products that could penetrate faster, gaining share and increasing sales, where products that offer multiple benefits have a better chance than others. Peruvian consumers are becoming more sophisticated and seeking products that satisfy their specific ... Read More

  • Baby and Child-Specific Products in Nigeria

    ...increased by 2% in 2016 compared with 2015 (representing 424,000 babies and infants), and by 11% between 2011 and 2016 (representing 2.6 million babies and infants). Alongside this, the rapid rate of urbanisation continued to ... Read More

  • Baby and Child-Specific Products in Peru

    ...grew extensively despite a deceleration in the economy since 2014, due to new consumers attracted to these products, attending to specific needs for each family member instead of buying only product for the use of ... Read More

  • Baby and Child-Specific Products in Singapore

    ...therefore introduced products with natural ingredients, while investing significantly in marketing campaigns to strengthen brand awareness. In 2016, Johnson & Johnson launched Aveeno Baby, which features natural ingredients like oats and soy. The brand was ... Read More

  • Baby and Child-Specific Products in Turkey

    ...of baby and child-specific products. The 16% current value growth achieved in 2016 was in line with the current value CAGR seen over the review period, when many products including Bepanthol Nappy Care Ointment entered ... Read More

  • Baby and Child-Specific Products in Venezuela

    ...materials, inputs and final products caused severe shortages in all categories, with a marked product absence on retail shelves. Under this complex business environment, both multinationals and local players were unable to maintain a steady ... Read More

  • Baby and Child-Specific Products in Dominican Republic

    ...rate has continued to decline towards the end of the review period, a higher number of educated women are entering the workforce and having children, contributing to stronger spending across this category. As a result, ... Read More

  • Baby and Child-Specific Products in Ireland

    ...private label offerings. There was also an increase in the population aged between 0-11 years, which also contributed towards the natural growth in sales. Euromonitor International's Baby and Child-specific Products in Ireland report offers a ... Read More

  • Baby and Child-Specific Products in Israel

    ...of living in Israel. In 2015, under its Life private label, Super-Pharm launched a natural soap and shampoo line for babies. Following its success, the leading grocery retailer Shufersal also launched a line of soaps ... Read More

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