Children's HBC Market Research Reports & Industry Analysis

The children’s HBC (health and beauty care) industry is made up of companies whose primary interest lies in manufacturing, marketing, distributing, and retailing children’s HBC products to the general consumer. The children’s HBC industry spans the age spectrum from merchandise for infants up through children who are approximately eleven years of age. The industry has undergone many changes throughout its history. Initially the products in the children’s HBC industry were fairly generic, and presently these HBC products are available in a variety of scents, forms, uses, etc. Children’s HBC developers have more recently come to recognize the importance of extending the product base, beyond diapers and nappies, and also how it is vital to the industry’s continued growth to make use of the growing purchasing power children have obtained.

The children’s HBC industry has begun to design more health and beauty products specifically geared towards children, utilizing popular characters from TV and movies, and even creating products that resemble toys or may have dual purposes. The children’s HBC industry also has to be flexible and creative in their marketing strategies, as what appeals to a five year old child may not interest a pre-adolescent. In addition to appeal to a broad age range, children’s HBC corporations also have to be concerned with making their products appealing to the parents, as most often they are the ones who will be purchasing these products. The children’s HBC market is currently expanding, due to the rise of more parenthood occurring at a more mature age, and thus families having more financial stability to purchase these specialized products for their children.

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Children's HBC Industry Research & Market Reports

  • Nappies/Diapers/Pants in Uruguay

    ... correlation between the numbers of babies born and the volume sale of nappies/diapers/pants, thus restricting growth in the category. Sales have also been impacted due to the fact the quality of nappies/diapers/pants has increased, hence ... Read More

  • Nappies/Diapers/Pants in Tunisia

    ... the growing number of mothers returning to work. Standard nappies/diapers continued to dominate sales in Tunisia. This category is expected to remain the most popular, given extensive demand and competitive pricing. Junior nappies/diapers have not ... Read More

  • Wipes in Japan

    ... in Japan fell below 1 million in 2016 and continued to decline annually throughout the rest of the review period. It is expected to go on declining during the forecast period, falling below 900,000 in ... Read More

  • Wipes in Uruguay

    ... is because baby wipes are widely available in supermarkets, hypermarkets, small traditional stores, and pharmacies across the country. Baby wipes also offer affordability and adaptability and can be used for many different purposes as a ... Read More

  • Wipes in Azerbaijan

    ... a country in which sales of wipes are still developing, in Azerbaijan baby wipes is the largest category and also the one that sees the highest levels of competition. The category already has a strong ... Read More

  • Nappies/Diapers/Pants in Chile

    ... this year, compared with a figure of 1.6 back in 2002. Postponing motherhood is an international trend that is also being seen in Chile, while many modern families are made up of differing numbers of ... Read More

  • Wipes in Belarus

    ... products. Recent years have seen steady economic development and a strong urbanisation trend in Belarus and this has spurred growth in the urban middle-class. Many of these consumers have higher hygiene standards than among the ... Read More

  • Nappies/Diapers/Pants in Egypt

    ... (Central Agency for Public Mobilisation and Statistics), this drove growth in nappies/diapers/pants. Increased awareness and urbanisation also contributed to growth. Although current value growth in 2019 was partly driven by volume increases, the major growth ... Read More

  • Nappies/Diapers/Pants in Portugal

    ... face. Nonetheless, nappies/diapers/pants continued to see steady growth in current value terms in 2019 in part thanks to leading brands encouraging consumers to switch to more expensive categories such as disposable pants, thus compensating for ... Read More

  • Nappies/Diapers/Pants in Germany

    ... but predominantly from immigrants who have moved to the country in recent years. Growth in current value terms was stronger than the volume growth thanks to the premiumisation trend. Disposable pants recorded the fastest current ... Read More

  • Nappies/Diapers/Pants in South Korea

    ... economic growth in the country, negatively impacting education, economic consumption, enrolment in national military service and even senior welfare. The government invested heavily in seeking to encourage consumers to have more children over the last ... Read More

  • Wipes in South Korea

    ... decreased further in the year, baby wipes performed well as a result. Parents are most interested in premium baby wipes with organic ingredients, with this also supporting current value growth in this area. However, many ... Read More

  • Wipes in Nigeria

    ... handkerchiefs, wipes continued to increase in growth in 2019. As incomes rose, demand for more value-added, task-specific products grew. Concerns about hygiene are also stimulated the need for wipes, as napkins and handkerchiefs are less ... Read More

  • Wipes in Taiwan

    ... continued to experience declining volume sales linked to falling birth rates in the country. Another factor impacting baby wipes is that it has been strictly regulated since 1 June 2017, when the Ministry of Health ... Read More

  • Wipes in Egypt

    ... were strong drivers of growth. The easing of inflation was the leading factor for the positive performance. However, high and rising prices were still considered an issue for a major proportion of consumers, who did ... Read More

  • Nappies/Diapers/Pants in Taiwan

    ... and the standard segment. This scenario has prompted players to introduce pricing strategies over the review period to counter falling volumes in an attempt to capitalise on the fact that many Taiwanese parents now have ... Read More

  • Nappies/Diapers/Pants in Bosnia and Herzegovina

    ... the country’s birth rate in 2019, which expanded the consumer base for nappies/diapers/pants. This trend is expected to continue developing during the forecast period, underpinning category sales growth. Euromonitor International's Nappies/Diapers/Pants in Bosnia and Herzegovina ... Read More

  • Nappies/Diapers/Pants in Nigeria

    ... forecast, supported by the availability of affordably priced products. Furthermore, the nappies/diapers/pants have a very high untapped potential to meet the needs of the growing population of working nursing mothers. These mothers seek convenience for ... Read More

  • Wipes in Portugal

    ... of wipes in Portugal. Consumers use such products in many different situations due to their convenience but also because they are cheaper than other types of wipes. Baby wipes brands are making efforts to segment ... Read More

  • Nappies/Diapers/Pants in Azerbaijan

    ... rural areas, where the daily use of disposable nappies/diapers is still relatively low. In addition, birth rates tend to be higher outside of major urban areas, meaning a large potential end consumer base for the ... Read More

  • Wipes in Chile

    ... of other more specialised wipes formats that can be used for the same consumption occasion. The products’ perception of not being harmful to the skin is a good differentiator, as is their capacity to quickly ... Read More

  • Nappies/Diapers/Pants in Vietnam

    ... the second strongest growth percentages throughout most of the review period, also saw higher demand due to affordable price points offered by various brands. In all cases, natural material, added value and innovative design are ... Read More

  • Nappies/Diapers/Pants in Belarus

    ... a long-term trend which accelerated significantly towards the end of the review period. The main reason for the country’s falling birth rate is that the generally unfavourable economic situation and long-term structural changes in consumer ... Read More

  • Wipes in Uzbekistan

    ... demand continued to rise during the review period, due to a growing focus on hygiene and demand for convenience, a strong performance was seen for wipes in Uzbekistan in 2019, with double-digit value growth recorded ... Read More

  • Wipes in Germany

    ... and volume growth in 2019. The convenience aspect has been the main driver for the growth of baby wipes. However, moist toilet wipes remained the biggest product in value and volume terms within wipes, with ... Read More

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