Children's HBC Market Research Reports & Industry Analysis

The children’s HBC (health and beauty care) industry is made up of companies whose primary interest lies in manufacturing, marketing, distributing, and retailing children’s HBC products to the general consumer. The children’s HBC industry spans the age spectrum from merchandise for infants up through children who are approximately eleven years of age. The industry has undergone many changes throughout its history. Initially the products in the children’s HBC industry were fairly generic, and presently these HBC products are available in a variety of scents, forms, uses, etc. Children’s HBC developers have more recently come to recognize the importance of extending the product base, beyond diapers and nappies, and also how it is vital to the industry’s continued growth to make use of the growing purchasing power children have obtained.

The children’s HBC industry has begun to design more health and beauty products specifically geared towards children, utilizing popular characters from TV and movies, and even creating products that resemble toys or may have dual purposes. The children’s HBC industry also has to be flexible and creative in their marketing strategies, as what appeals to a five year old child may not interest a pre-adolescent. In addition to appeal to a broad age range, children’s HBC corporations also have to be concerned with making their products appealing to the parents, as most often they are the ones who will be purchasing these products. The children’s HBC market is currently expanding, due to the rise of more parenthood occurring at a more mature age, and thus families having more financial stability to purchase these specialized products for their children.

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Children's HBC Industry Research & Market Reports

  • Wipes in Serbia

    ... or not. This is because baby wipes are perceived to be gentle and kind to the skin, so they are often used as an alternative to other types of personal wipes. Baby wipes are also ... Read More

  • Wipes in Slovakia

    ... the skin. Growth was seen across the board with the increasing ubiquity of wipes across all channels and appreciation for products that save time and bring quick and easy help in home care and personal ... Read More

  • Nappies/Diapers/Pants in Colombia

    ... of absorption, which prevent leaks overnight, as well as material that limits the likelihood of allergic or skin-irritating reactions. Hard discounters Ara and D1 entered the category with Bubu and Little Angels respectively, although these ... Read More

  • Nappies/Diapers/Pants in Slovakia

    ... during the year. Value-added features, such as greater absorption rates, anatomical shape for a comfortable fit, and greater breathability of materials used, which help with sensitive skin and deliver better hygiene and comfort, also became ... Read More

  • Wipes in the Czech Republic

    ... favourable economic conditions in the Czech Republic, with rising disposable incomes making wipes more affordable to many consumers. At the same time, increasingly busy lifestyles strengthened consumer appreciation for the convenience of wipes in general, ... Read More

  • Wipes in Guatemala

    ... wipes, moist toilet paper, facial cleansing and intimate wipes. These products are beginning to capture demand, mainly among high-income consumers, many of whom were already using baby wipes for various purposes. The wider utilisation of ... Read More

  • Nappies/Diapers/Pants in Israel

    ... increase was mainly due to population growth, particularly in the ultraorthodox and Arab communities, amongst which birth rates are higher than average. Furthermore, the leading brands carry out creative marketing efforts in this category. For ... Read More

  • Wipes in Bolivia

    ... fact that many households, particularly those with babies and young children, are using baby wipes for a variety of tasks rather than buying other wipes with more specialist positioning. This is largely down to the ... Read More

  • Global Baby Sound Machines Market Research Report 2020-2024

    ... and Geography – Global Forecast to 2023 is a professional and comprehensive research report on the world’s major regional market conditions, focusing on the main regions (North America, Europe and Asia-Pacific) and the main countries ... Read More

  • Nappies/Diapers/Pants in Kazakhstan

    ... so, nappies/diapers/pants generated positive growth both in volume and value terms thanks to the rising standard of living and increasing purchasing power amongst Kazakhstanis in 2019. Euromonitor International's Nappies/Diapers/Pants in Kazakhstan report offers a comprehensive ... Read More

  • Wipes in Israel

    ... a far lower base. Consumers’ daily lives are becoming increasingly busy, with long hours at work, increased time spent in traffic, and often many children to take care of, due to the high number of ... Read More

  • Nappies/Diapers/Pants in the Czech Republic

    ... convenience helped to ensure the category developed positively in current value terms, though growth remained modest as the high level of price-sensitivity among consumers continued to encourage aggressive and widespread discounting. Rising demand for more ... Read More

  • Nappies/Diapers/Pants in the Netherlands

    ... the country. The increase in the number of working women, amid an overall employment rate rise, fuelled the demand for nappies/diapers/pants in 2019. Working parents tend to potty train their children at a later stage, ... Read More

  • Wipes in Kazakhstan

    ... dominates this category, demonstrating the same development pattern as in other markets in the region. Home care wipes are negligible in Kazakhstan, with possible development anticipated over the forecast period. Euromonitor International's Wipes in Kazakhstan ... Read More

  • Nappies/Diapers/Pants in Guatemala

    ... the unit in traditional retail channels for as low as GTQ1 is the main reason that low-income consumers increasingly see disposable nappies/diapers as a viable option. In addition, the use of disposable nappies/diapers is becoming ... Read More

  • Nappies/Diapers/Pants in Spain

    ... and the premiumisation effect, which was particularly evident in new born nappies/diapers, mitigated the overall decline to some extent. These demographic trends are expected to lead to further declines in volume terms over the forecast ... Read More

  • Nappies/Diapers/Pants in Bolivia

    ... a national growth rate of 1.5%. Although this rate has fallen steadily over the last 15 years, the age group has continued to expand, thus benefiting sales of nappies/diapers/pants. However, in 2016, the Supervision and ... Read More

  • Wipes in Spain

    ... and advertising campaigns for wipes meant consumer awareness of such products did not increase. Although wipes witnessed lower production costs in Spain from increased efficiency in the manufacturing process, this did not lead to price ... Read More

  • India Organic Baby Skincare Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025

    ... as the skincare regime that extensively involves the utilization of organic products. These products contain organically grown ingredients, which are free from harmful components, such as synthetic fillers and artificial dyes. The skin of a ... Read More

  • Nappies/Diapers/Pants in Ecuador

    ... products in the offer. Usage frequency also decreased as a consequence of the economic contraction which began in 2016 and made consumers more cautious about how they allocated their everyday expenditure. Retailers tried to maintain ... Read More

  • Wipes in Austria

    ... leisure activities or personal pleasure. Thus, many Austrian consumers value products and solutions that give them a more convenient, quick and easy way of tackling of everyday chores. In many cases, wipes can provide an ... Read More

  • Nappies/Diapers/Pants in Slovenia

    ... in developing for many years and it has developed to the point where it is even said to constitute a national crisis. In addition, it should be noted that this trend is not isolated to ... Read More

  • Nappies/Diapers/Pants in Cameroon

    ... nappies/diapers/pants was suspended temporarily across Cameroon due to government concerns that significant volumes of disposable nappies/top/pants being imported into the country may contain harmful chemicals and dangerous substances. This was the result of a warning ... Read More

  • Wipes in South Africa

    ... wipes are used by many for facial cleansing and refreshing, as well as for make-up removal, travel wipes and in some cases, for sanitary needs. Therefore, it is not unusual for women to carry baby ... Read More

  • Nappies/Diapers/Pants in South Africa

    ... drive value sales by offering various promotions across retailers. Sales continued to grow, although large parts of the population found it difficult to afford these products, as the average unit price remained high. Euromonitor International's ... Read More

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