Children's HBC Market Research Reports & Industry Analysis
The children’s HBC industry has begun to design more health and beauty products specifically geared towards children, utilizing popular characters from TV and movies, and even creating products that resemble toys or may have dual purposes. The children’s HBC industry also has to be flexible and creative in their marketing strategies, as what appeals to a five year old child may not interest a pre-adolescent. In addition to appeal to a broad age range, children’s HBC corporations also have to be concerned with making their products appealing to the parents, as most often they are the ones who will be purchasing these products. The children’s HBC market is currently expanding, due to the rise of more parenthood occurring at a more mature age, and thus families having more financial stability to purchase these specialized products for their children.
Children's HBC Industry Research & Market Reports
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Wipes in Australia
... players to introduce more innovative options. One important aspect to consider is the development in consumer education, with an increasing number of Australians considering the environmental impact of using disposable wipes, thereby driving up demand ... Read More
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Wipes in China
... the benefits of such products, and are also becoming more educated about the differences between various types of wipes, including cleaning wipes, and personal wipes, and care more about their skin care functionalities. Euromonitor International's ... Read More
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Nappies/Diapers/Pants in China
... uncertainty about future financial stability, and further dampening the willingness of young couples to have children. As a result, the lagging impact of years of sustained birth rate declines contributed to mid-single-digit contractions i... Euromonitor ... Read More
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Nappies/Diapers/Pants in Cameroon
... informal sector is thriving due to its low price offering and this is putting significant pressure on formal retail sales. In response, key brands lowered prices by over 7% with standard diapers seeing the sharpest ... Read More
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Wipes in Turkey
... electro-static), general purpose wipes, personal wipes, and moist toilet wipes saw small volume declines, impregnated wet wipes and all purpose cleaning wipes saw healthy double-digit volume growth, while baby wipes only just managed to achieve ... Read More
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Nappies/Diapers/Pants in Nigeria
... increased costs of imported raw materials, foreign exchange instability, and the devaluation of the local currency, which has reduced consumer purchasing power. As a result, many consumers sought cheaper alternatives, such as reusable nappies, while ... Read More
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Wipes in Nigeria
... as consumers sought more affordable alternatives due to reduced purchasing power. In addition, wipes still have fairly low penetration in Nigeria. For many people, these products are unnecessary and viewed as a luxury, and consumers ... Read More
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Wipes in Cameroon
... wipes. Cosmetic wipes are gaining appeal driven by the proliferation of makeup culture in Cameroon. Amid growing demand, category performance was hindered by significant supply issues in 2024. There are lingering effects from the government’s ... Read More
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MEA & India Baby Diapers Market, By Type (Cloth Diapers, Disposable Diapers, Training Nappy, Swim Pants), By Geography (Middle East & Africa, India)
... which are designed in such a way that they capture the urine and fecal matter of the baby and prevent it from getting absorbed into the fabric, thereby preventing unwanted stains on the clothes. Diapers ... Read More
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Nappies/Diapers/Pants in Turkey
... to this category growing from a lower base and seeing higher prices than basic nappies/diapers, however, volume sales were also strong, albeit at a lower level, as seen across nappies/diapers/pants in general. Indeed, there is ... Read More
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Wipes in Kazakhstan
... essentials, this area of the local tissue and hygiene market was among the chief beneficiaries of improvements in consumer confidence and purchasing power as inflationary pressures receded. At the same time, the trend towards busier ... Read More
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Nappies/Diapers/Pants in Kazakhstan
... pressures subsided, it mainly reflected falling birth rates in the country. The category also saw retail volume sales contract as a result of this well-established demographic trend, which became more ingrained during the review period ... Read More
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Wipes in Uzbekistan
... component of the daily routine for Uzbekistani consumers, a trend that gained momentum during the pandemic and persisted even as daily life returned to normal. While initially confined to hand hygiene practices, the scope of ... Read More
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Nappies/Diapers/Pants in Serbia
... Euromonitor International's Nappies/Diapers/Pants in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the ... Read More
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Wipes in Morocco
... pocket handkerchiefs and boxed facial tissues, others have no direct alternatives. Additionally, the portable packaging of wipes makes them particularly appealing to busy urban consumers who require on-the-go cleaning solutions. Euromonitor International's Wipes in Morocco ... Read More
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Nappies/Diapers/Pants in Morocco
... marriage and starting a family and increased use of contraception. In addition, manufacturers are facing a reduction in daily nappy usage, as economic pressures push parents to stretch their supplies. Industry analysts estimate that average ... Read More
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Wipes in Serbia
... a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading ... Read More
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Wipes in Uruguay
... of the Argentine peso. There was also a significant decline in smuggling into Uruguay. Euromonitor International's Wipes in Uruguay report offers a comprehensive guide to the size and shape of the market at a national ... Read More
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Wipes in Indonesia
... incontinence, the slower growth in adult incontinence sales further contributed to the stagnation in baby wipes’ growth. Euromonitor International's Wipes in Indonesia report offers a comprehensive guide to the size and shape of the market ... Read More
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Wipes in Finland
... effort and simplify cleaning routines. Their ready-to-use, disposable nature also makes them a preferred solution for maintaining hygiene on the go. As consumers increasingly prioritise time-saving and practical solutions, wipes remain a staple in both ... Read More
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Nappies/Diapers/Pants in Bosnia and Herzegovina
... in more moderate retail value growth despite price hikes and the premiumisation trend. Innovation remained significant as leading players continued to launch new, improved and value-added products that offer better absorptio... Euromonitor International's Nappies/Diapers/Pants in ... Read More
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Nappies/Diapers/Pants in Uzbekistan
... partly driven by a growing demand for convenient hygiene solutions for older children. Disposable pants continue on their positive trend, thanks to rising consumer awareness of the convenience offered by these products. Players in disposable ... Read More
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Nappies/Diapers/Pants in Uruguay
... a result of less cross-border shopping into Argentina. This was because the Argentine peso sharply appreciated in 2024, and thus narrowed the price differential between cheaper Argentine goods and local goods. However, in the case ... Read More
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Nappies/Diapers/Pants in Indonesia
... Simultaneously, political issues such as elections further impacted the category. Indonesia registered five consecutive months of deflation in 2024, with consumers attempting to save money by cutting back on consumption. Risin... Euromonitor International's Nappies/Diapers/Pants in ... Read More
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Nappies/Diapers/Pants in Finland
... In addition, many are shifting to low-priced retail channels, such as discounters, where they can find competitive pricing. Euromonitor International's Nappies/Diapers/Pants in Finland report offers a comprehensive guide to the size and shape of the ... Read More
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