Children's HBC Market Research Reports & Industry Analysis

The children’s HBC (health and beauty care) industry is made up of companies whose primary interest lies in manufacturing, marketing, distributing, and retailing children’s HBC products to the general consumer. The children’s HBC industry spans the age spectrum from merchandise for infants up through children who are approximately eleven years of age. The industry has undergone many changes throughout its history. Initially the products in the children’s HBC industry were fairly generic, and presently these HBC products are available in a variety of scents, forms, uses, etc. Children’s HBC developers have more recently come to recognize the importance of extending the product base, beyond diapers and nappies, and also how it is vital to the industry’s continued growth to make use of the growing purchasing power children have obtained.

The children’s HBC industry has begun to design more health and beauty products specifically geared towards children, utilizing popular characters from TV and movies, and even creating products that resemble toys or may have dual purposes. The children’s HBC industry also has to be flexible and creative in their marketing strategies, as what appeals to a five year old child may not interest a pre-adolescent. In addition to appeal to a broad age range, children’s HBC corporations also have to be concerned with making their products appealing to the parents, as most often they are the ones who will be purchasing these products. The children’s HBC market is currently expanding, due to the rise of more parenthood occurring at a more mature age, and thus families having more financial stability to purchase these specialized products for their children.

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Children's HBC Industry Research & Market Reports

  • Wipes in South Africa

    ... wipes are used by many for facial cleansing and refreshing, as well as for make-up removal, travel wipes and in some cases, for sanitary needs. Therefore, it is not unusual for women to carry baby ... Read More

  • India Organic Baby Skincare Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025

    ... as the skincare regime that extensively involves the utilization of organic products. These products contain organically grown ingredients, which are free from harmful components, such as synthetic fillers and artificial dyes. The skin of a ... Read More

  • Nappies/Diapers/Pants in South Africa

    ... drive value sales by offering various promotions across retailers. Sales continued to grow, although large parts of the population found it difficult to afford these products, as the average unit price remained high. Euromonitor International's ... Read More

  • Wipes in Dominican Republic

    ... and/or on-the-go. In addition, to ensure sufficient supplies for their children when they attend day-care or early childhood education programmes, parents are being increasingly being asked to drop off baby wipes when they drop off ... Read More

  • Wipes in Ecuador

    ... parents but also by adults without babies - by women for removing make-up, for example, or as a replacement for hand washing or toilet care wipes. While general purpose wipes products were able to address ... Read More

  • Nappies/Diapers/Pants in Slovenia

    ... in developing for many years and it has developed to the point where it is even said to constitute a national crisis. In addition, it should be noted that this trend is not isolated to ... Read More

  • Nappies/Diapers/Pants in North Macedonia

    ... into 2019, the impact was on nappies/diapers/pants was offset by rising disposable income levels, resulting in consumers spending more money on products with value-added features. Junior nappies/diapers/pants showed the best performance in 2019 in terms ... Read More

  • Nappies/Diapers/Pants in Austria

    ... longer, prevent rashes and make changing easier and quicker, as volume sales saw a decline for the first time in several years. The volume decline was partly due to the stagnant birth rate, and therefore ... Read More

  • Nappies/Diapers/Pants in Dominican Republic

    ... in 2019. A significant number of mothers stayed and home and cared for their children, and modern, informed mothers increasingly understood the importance of regular nappy changes, and for the most part they can now ... Read More

  • Nappies/Diapers/Pants in Kenya

    ... of times that counterfeit nappies/diapers/pants have been seized. Consumers were therefore being more precautionary, purchasing cloth diapers made from human-made materials and natural fibres. Furthermore, many parents believe these materials are beneficial and good... Euromonitor ... Read More

  • Wipes in Morocco

    ... can be attributed mainly to rising income levels and the rapid expansion of modern retailing. As demand for wipes continues to expand and as consumers become increasingly familiar with such products however, it is expected ... Read More

  • Wipes in Cameroon

    ... while this has been very good news for baby wipes, it has presented barriers to the development of other wipes categories such as intimate wipes and facial cleansing wipes. Sales of baby wipes continue to ... Read More

  • Nappies/Diapers/Pants in Switzerland

    ... is 18-24 months. Furthermore, hectic lifestyles were encouraging consumers to seek products requiring less frequent changing, which supported demand for premium nappies/diapers/pants, and was thus driving value sales, especially of pants. Euromonitor International's Nappies/Diapers/Pants in ... Read More

  • Wipes in India

    ... with parents appreciating the convenience of these products, which are often used in conjunction with nappies/diapers/pants. Mounting concerns over hygiene have made parents more cautious about regularly cleaning their young children in order to avoid ... Read More

  • Nappies/Diapers/Pants in China

    ... the number of newborns fell annually in the latter part of the review period, including a marked decline in 2018. In spite of the removal of the one-child policy, not all households are willing to ... Read More

  • Wipes in China

    ... purchasing power and increasing hygiene-awareness, baby wipes products are perceived to be more suitable for cleaning babies’ skin than regular tissues or general purpose wipes. Moreover, a growing number of brands, such as Babycare, launched ... Read More

  • Nappies/Diapers/Pants in Japan

    ... working to generate value through premiumisation as the review period progressed. The potential for upmarket development was enhanced by the increased purchasing power of families due to rising female participation in paid employment and the ... Read More

  • Nappies/Diapers/Pants in Italy

    ... increased their profits, benefiting from providing home delivery and easy bulk orders, despite price-points being higher than those at retail outlets. Euromonitor International's Nappies/Diapers/Pants in Italy report offers a comprehensive guide to the size and ... Read More

  • Nappies/Diapers/Pants in Romania

    ... which pose small to no risks to their babies’ health. More than before, preoccupation for the environmental impact of the products they use, is also driving Romanians to shift towards eco-friendly nappies/diapers/pants. Euromonitor International's Nappies/Diapers/Pants ... Read More

  • Wipes in Italy

    ... This policy plays in favour of the development of biodegradable and more natural products. Euromonitor International's Wipes in Italy report offers a comprehensive guide to the size and shape of the market at a national ... Read More

  • Nappies/Diapers/Pants in India

    ... born in the Asia-Pacific region will be born in India, presenting a huge potential target consumer base. While previously the use of these products was often confined to night-time use, increasingly time-pressed parents are also ... Read More

  • Wipes in Romania

    ... becoming more informed about the potential risks of cheaper products. Consequently, they gravitated towards products that were marketed as more natural and less harmful for their skin. Euromonitor International's Wipes in Romania report offers a ... Read More

  • Global Automatic Baby Swing Market 2020-2024

    ... the forecast period. Our reports on automatic baby swing market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers ... Read More

  • Nappies/Diapers/Pants in Ireland

    ... players have recently begun to develop and launch a number of new innovative products and features. For example, Mothercare Ireland recently introduced a Smart Nappy set at an affordable price which enables consumers to conveniently ... Read More

  • Wipes in Ireland

    ... the perceived adverse effect of wipes on public sewage systems as well as their effect on the broader environment continued in 2019. Recently, a European Union directive on single-use plastics specifically highlighted wet wipes, and ... Read More

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