Children's HBC Market Research Reports & Industry Analysis
The children’s HBC industry has begun to design more health and beauty products specifically geared towards children, utilizing popular characters from TV and movies, and even creating products that resemble toys or may have dual purposes. The children’s HBC industry also has to be flexible and creative in their marketing strategies, as what appeals to a five year old child may not interest a pre-adolescent. In addition to appeal to a broad age range, children’s HBC corporations also have to be concerned with making their products appealing to the parents, as most often they are the ones who will be purchasing these products. The children’s HBC market is currently expanding, due to the rise of more parenthood occurring at a more mature age, and thus families having more financial stability to purchase these specialized products for their children.
Children's HBC Industry Research & Market Reports
-
Baby and Child-Specific Products in Finland
... the greatest proportion of sales, with these products considered necessary by parents thanks to the high level of convenience they offer. The use of baby wipes continues to be widespread in Finland and many families ... Read More
-
Baby and Child-Specific Products in the US
... with a wide array of brands offering comparable items, from those from well-established companies, to niche companies that prioritise organic and natural ingredients. As consumer preferences evolve, many parents are now inclined to choose fewer ... Read More
-
Baby and Child-Specific Products in France
... declines in volume as well, though sun care continues to enjoy positive value and volume growth. Euromonitor International's Baby and Child-specific Products in France report offers a comprehensive guide to the size and shape of ... Read More
-
Nappies/Diapers/Pants in Estonia
... having children, resulting in fewer births and, consequently, reduced demand for nappies/diapers/pants. Euromonitor International's Nappies/Diapers/Pants in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More
-
Baby and Child-Specific Products in the Czech Republic
... rate trend expected to continue over the forecast period. Consumers have also become more price sensitive over the past two years, in particular, as the high levels of inflation have pushed up product prices alongside ... Read More
-
Baby and Child-Specific Products in Bolivia
... specialised products for young children. With foreign currency in short supply, the parallel exchange rate surged to around 40% above the official rate, significantly increasing the cost of imported goods. Importers of both finished products ... Read More
-
Wipes in Lithuania
... base. Additionally, wipes, often considered non-essential commodities, witnessed a decline in demand as households grappled with economic uncertainties. Seasonality is a clear driver in this category as consumers typically purchase more personal wipes during the ... Read More
-
Wipes in Austria
... efficient solution to clean their baby’s skin. Moreover, wipes are a key part of the hygiene process when changing diapers, especially when on-the-go. Parents were still keen to prioritise the care of their children, despite ... Read More
-
Nappies/Diapers/Pants in Lithuania
... is the largest category which continues to take share from traditional nappies/diapers. With convenience a key priority for parents, there is a growing preference for disposable pants offering a more practical option when at home ... Read More
-
Wipes in Estonia
... lifestyles and more travel. The habit of using wipes for hygiene, which increased during the pandemic, has not waned. In addition, more eco-friendly and biodegradable wipes are becoming available, attracting consumers looking for more sustainable ... Read More
-
Wipes in Ecuador
... promotions. These promotions have also seen new consumers trying wipes for the first time. Baby wipes continued to account for most volume sales, as they are considered essential by parents looking after their babies. On ... Read More
-
Wipes in Latvia
... wipes was limited by a declining birth rate amid elevated immigration, with growth in retail current value sales mainly driven by price increases, rather than rising volume sales. Euromonitor International's Wipes in Latvia report offers ... Read More
-
Nappies/Diapers/Pants in Austria
... well-suited to consumer’s needs and budgets. Disposable pants was the most dynamic category as parents favour the convenience over standard nappies. Austrian parents continue to look for premium products that offer advanced abs... Euromonitor International's ... Read More
-
Nappies/Diapers/Pants in Ecuador
... also has the largest range. However, it also registered a significant fall in volume sales. This was due to an increasing number of consumers shifting to disposable pants, which saw volume sales soar in 2024. ... Read More
-
Beauty and Personal Care in Bolivia
... availability of US dollars, due to declining gas production, led to price rises across various product categories, affecting both local production and imports. For domestic manufacturers, the use of imported raw materials pushed up production ... Read More
-
Nappies/Diapers/Pants in Latvia
... jobs in Western Europe is a key factor in this. Manufacturers leveraged promotional campaigns and deep discounts to limit the decline in demand. As a result, retail volume sales of nappies/diapers/pants declined at a steeper ... Read More
-
Wipes in Brazil
... following the COVID-19 pandemic. Personal wipes continued to account for the vast majority of sales, and also experienced remarkable growth in 2024, significantly outpacing other retail hygiene categories. It saw double-digit increases in both current... ... Read More
-
Nappies/Diapers/Pants in Brazil
... from nappies/diapers/pants to disposable pants, which are priced higher. Disposable pants saw double-digit growth in both retail volume and current value terms in 2024, while nappies/diapers saw volume decline and negligible value growth, although nappies/diapers ... Read More
-
Global Baby Diapers Market Growth 2025-2031
... 2031. A baby diaper (also called a nappy outside North America) is a type of underwear that allows the wearer to defecate or urinate without the use of a toilet, by absorbing or containing waste ... Read More
-
Baby Product Manufacturing in China - Industry Market Research Report
... years. Industry revenue is expected to increase at a CAGR of 0.8% over the five years through 2023, to $184.8 billion, increasing by 3.7% from 2022. China's one child policy, which was relaxed in November ... Read More
-
Diaper Manufacturing in the US - Industry Market Research Report
... younger has remained relatively steady. However, the number of adults aged 65 and older is expected to increase, contributing to the growing demand for adult diapers. However, in 2020, the COVID-19 pandemic contributed to diminished ... Read More
-
2025 Global: Biodegradable Diapers - Innovative Markets Forecast (2031) report
... based on our proprietary economic models. Our forecasts project the product market size nationally and by regions for 2020 to 2031 using regression analysis in our modeling. and Perry/Hope is the only market research publisher ... Read More
-
2025 Global: Cloth Diapers Market - Innovative Markets Forecast (2031) report
... forecasts based on our proprietary economic models. Our forecasts project the product market size nationally and by regions for 2020 to 2031 using regression analysis in our modeling. and Perry/Hope is the only market research ... Read More
-
2025 Global: Baby Wipes - Innovative Markets Forecast (2031) report
... based on our proprietary economic models. Our forecasts project the product market size nationally and by regions for 2020 to 2031 using regression analysis in our modeling. and Perry/Hope is the only market research publisher ... Read More
-
Nappies/Diapers/Pants in South Africa
... performance over the review period, local consumers have had to adapt and change their purchasing habits given the tough economic climate. This has resulted in individuals focusing on a number of factors when choosing which ... Read More
Research Assistance
