Children's HBC Market Research Reports & Industry Analysis

The children’s HBC (health and beauty care) industry is made up of companies whose primary interest lies in manufacturing, marketing, distributing, and retailing children’s HBC products to the general consumer. The children’s HBC industry spans the age spectrum from merchandise for infants up through children who are approximately eleven years of age. The industry has undergone many changes throughout its history. Initially the products in the children’s HBC industry were fairly generic, and presently these HBC products are available in a variety of scents, forms, uses, etc. Children’s HBC developers have more recently come to recognize the importance of extending the product base, beyond diapers and nappies, and also how it is vital to the industry’s continued growth to make use of the growing purchasing power children have obtained.

The children’s HBC industry has begun to design more health and beauty products specifically geared towards children, utilizing popular characters from TV and movies, and even creating products that resemble toys or may have dual purposes. The children’s HBC industry also has to be flexible and creative in their marketing strategies, as what appeals to a five year old child may not interest a pre-adolescent. In addition to appeal to a broad age range, children’s HBC corporations also have to be concerned with making their products appealing to the parents, as most often they are the ones who will be purchasing these products. The children’s HBC market is currently expanding, due to the rise of more parenthood occurring at a more mature age, and thus families having more financial stability to purchase these specialized products for their children.

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Children's HBC Industry Research & Market Reports

  • Baby and Child-Specific Products in France

    ... There is a downwards trend in births in France, reinforced by the very tense economic and social climate, with a liberal policy accompanied by fundamental reforms led by President Emmanuel Macron. The falling birth rate ... Read More

  • Baby and Child-Specific Products in the United Kingdom

    ... their children. Brands with natural and organic credentials, or that are approved by dermatologists and paediatricians, were factors increasingly appealing to British parents, and brands that convey and promote these credentials through transparent messaging continued ... Read More

  • Baby and Child-Specific Products in Singapore

    ... that parents are looking for premium or luxury baby products, often instead searching out products that they think will be better for their babies, such as organic products, which can be easily found in mid-tier ... Read More

  • Organic Baby Shampoo Market Size, Share & Trends Analysis Report By Distribution Channel (Hypermarkets, Pharmacy & Drug Store, E-commerce), By Region, And Segment Forecasts, 2020 - 2027

    ... The global organic baby shampoo market size is anticipated to reach USD 829.3 million by 2027, according to a new report by Grand View Research, Inc., expanding at a CAGR of 6.8% from 2020 to ... Read More

  • Baby and Child-Specific Products in Belgium

    ... year, benefiting from ongoing premiumisation. Consumers are increasingly aware of products’ ingredients and demand natural, free from products, as well as products for sensitive skin. Euromonitor International's Baby and Child-specific Products in Belgium report offers ... Read More

  • Baby and Child-Specific Products in Malaysia

    ... increasingly open to purchasing higher-quality baby and child-specific products, thereby driving up the average unit price of the category. Baby and child-specific toiletries, in addition to skin care, has particularly benefited from this trend with ... Read More

  • Baby and Child-Specific Products in South Korea

    ... and child-specific skin care products for their children would share the product with other adult family members. With their mild and natural ingredients, baby and child-specific products are known to help those with sensitive skin, ... Read More

  • Baby and Child-Specific Products in Slovenia

    ... birth rates in Slovenia since 2013 and this has resulted in a slowdown in the growth of baby and child-specific products which we continued to note in 2019. However, previously to 2019, one of the ... Read More

  • Baby and Child-Specific Products in Poland

    ... have fewer children. There are also a growing number of single people and childless couples. This trend continues in spite of the government’s introduction of a family allowance of PLN500 for each child – the ... Read More

  • Baby and Child-Specific Products in Russia

    ... 2017, having little impact. Therefore, according to the Russian Federal State Statistics Service, in 2019, the number of births fell by 8%, while in 2018, they decreased by 5%. According to the Russian Minister of ... Read More

  • Baby and Child-Specific Products in China

    ... cities and trading up in top-tier cities. Young parents in top-tier cities are becoming better educated and more informed about baby and child-specific products and as such are trading up from basic categories such as ... Read More

  • Baby and Child-Specific Products in the US

    ... saw slower growth in 2019 compared to the previous year. While increasing demographic constraints have led to lower volume sales for baby toiletries, demands for more premium offerings have prevented a similar decline in value ... Read More

  • Nappies/Diapers/Pants in Estonia

    ... across nappies/diapers/pants in Estonia as volume has declined, and current value sales only increased thanks to a growing number of consumers focusing on value-added, higher-margin alternatives. Euromonitor International's Nappies/Diapers/Pants in Estonia report offers a comprehensive ... Read More

  • Wipes in Estonia

    ... traction to facilitate the use of wipes in daily routines. The increasing competition is forcing companies to find new ways to stand out from competitors; therefore innovation plays a crucial role. Although wet sponge wipes ... Read More

  • Wipes in Poland

    ... type of wipes gaining in popularity is personal wipes, in particular intimate wipes, which saw strong growth in 2019. Consumers appreciate the convenience that these products offer in the home as well as outside of ... Read More

  • Nappies/Diapers/Pants in Poland

    ... Poles’ disposable income increased as well in 2019. Moreover, the government strengthened the welfare system specifically for families, including, for example, benefits starting from EUR500 for every child up to the age of 18. Euromonitor ... Read More

  • Wipes in Ukraine

    ... day for their babies and young children. Moreover, parents who have used baby wipes while their children were small often continue to use them as their children grow due to their convenience and therefore mitigating ... Read More

  • Wipes in Colombia

    ... given that adults use these products for multiple purposes. Indeed, baby wipes have come to be perceived as general purpose wipes and are, therefore, utilised as make-up removal wipes as well as car or home ... Read More

  • Nappies/Diapers/Pants in Peru

    ... is also increasing in the country. Therefore, demand for nappies/diapers/pants through natural population growth continued to be restrained in 2019. Consequently, brands aimed to capture new consumers through product innovation and price promotions. At the ... Read More

  • Wipes in Costa Rica

    ... on skin in 2019. This was particularly the case with baby wipes, but was also increasingly seen with intimate and facial cleansing wipes. This shift in consumer sentiment represents an opportunity for manufacturers and retailers ... Read More

  • Nappies/Diapers/Pants in Ukraine

    ... led to declines in volume sales of new born nappies/diapers over the period, while many parents also switched to disposable pants, regarding these as more hygienic and convenient. Euromonitor International's Nappies/Diapers/Pants in Ukraine report offers ... Read More

  • Wipes in Peru

    ... as Peruvians use baby wipes for multiple purposes. As well as using them during nappy changes and to wipe their children’s hands and faces at mealtimes, they also use them for cleaning surfaces, toys and ... Read More

  • Baby and Child-Specific Products in Mexico

    ... the population, partly due to university education, especially in urban areas. Couples in these population groups are tending to reduce the number of children to one or two, and in many cases prefer to remain ... Read More

  • Nappies/Diapers/Pants in Serbia

    ... it was assumed the same brands would have most likely been in the country. Therefore, the Ministry of Health Serbia confirmed diapers for babies will be more thoroughly checked in future, including imported products. Euromonitor ... Read More

  • Nappies/Diapers/Pants in Costa Rica

    ... frequent changings to avoid skin irritation and discomfort. In addition, the category benefits from professional mothers working outside of the home, who depend regularly on professional childcare services during the workday. These conditions had a ... Read More

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