Children's HBC Market Research Reports & Industry Analysis

The children’s HBC (health and beauty care) industry is made up of companies whose primary interest lies in manufacturing, marketing, distributing, and retailing children’s HBC products to the general consumer. The children’s HBC industry spans the age spectrum from merchandise for infants up through children who are approximately eleven years of age. The industry has undergone many changes throughout its history. Initially the products in the children’s HBC industry were fairly generic, and presently these HBC products are available in a variety of scents, forms, uses, etc. Children’s HBC developers have more recently come to recognize the importance of extending the product base, beyond diapers and nappies, and also how it is vital to the industry’s continued growth to make use of the growing purchasing power children have obtained.

The children’s HBC industry has begun to design more health and beauty products specifically geared towards children, utilizing popular characters from TV and movies, and even creating products that resemble toys or may have dual purposes. The children’s HBC industry also has to be flexible and creative in their marketing strategies, as what appeals to a five year old child may not interest a pre-adolescent. In addition to appeal to a broad age range, children’s HBC corporations also have to be concerned with making their products appealing to the parents, as most often they are the ones who will be purchasing these products. The children’s HBC market is currently expanding, due to the rise of more parenthood occurring at a more mature age, and thus families having more financial stability to purchase these specialized products for their children.

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Children's HBC Industry Research & Market Reports

  • Online Baby Product Sales in Australia - Industry Market Research Report

    ... strollers and furniture. Firms purchase products for resale to consumers with no further development of the product. The industry includes the online operations of department stores, supermarkets and other retailers. This report covers the scope, ... Read More

  • Baby and Child-Specific Products in the Netherlands

    ... the largest category. Sun care continues to see positive development as parents are increasingly aware of the importance of using sun care products. This means that they are more willing to spend on child-specific sun ... Read More

  • Baby and Child-Specific Products in the Czech Republic

    ... products exerted upward pressure on unit prices in some categories, such as medicated baby and child-specific products and nappy (diaper) rash treatments. Medicated baby and child-specific products’ market size remained relatively small, but as more ... Read More

  • Baby and Child-Specific Products in Sweden

    ... out of consumption that is perceived to negatively affect it. This also translates to an increased interest in organic products, generally perceived as superior to other product types, and connecting sustainability to the future of ... Read More

  • Baby and Child-Specific Products in Lithuania

    ... sun care is widely regarded as having the strongest growth potential of any baby and child-specific category as sales are currently quite low and consumer awareness of the importance of using sun protection is increasing. ... Read More

  • Baby and Child-Specific Products in Kazakhstan

    ... rate was the result of rising household incomes—driven by the country’s gradual economic recovery and the increased number of working women—which allowed parents the luxury of securing a wide range of specially designed baby and ... Read More

  • Baby and Child-Specific Products in Georgia

    ... some price-sensitivity amongst lower-income consumers which encouraged them to search for discounted items or switch to general products that can be used by the entire family, a generally improving economy and living standards in the ... Read More

  • Baby and Child-Specific Products in Finland

    ... the European average. The birth rate declined still further in 2019. The trend is in part linked to consumer insecurity following a long period of economic uncertainty, with consumers delaying starting a family as a ... Read More

  • Baby and Child-Specific Products in Slovakia

    ... As a result, dermocosmetics have become more commonplace in the market, with online research helping parents to decipher which active ingredients provide the best results. These products are now also more widely available with channels ... Read More

  • Beauty and Personal Care in New Zealand

    ... as fragrances, premium colour cosmetics, men’s grooming and depilatories. Other categories, including oral care, deodorants, skin care and hair care will remain resilient as they are essential items and fit in the wider context of ... Read More

  • Global Organic Baby Shampoo Market Research Report 2020-2024

    ... and Geography – Global Forecast to 2023 is a professional and comprehensive research report on the world’s major regional market conditions, focusing on the main regions (North America, Europe and Asia-Pacific) and the main countries ... Read More

  • Baby and Child-Specific Products in Austria

    ... products, especially for their babies. While birth rates will likely remain relatively low, as of 2019, increasing demand was still expected to be seen in baby and child-specific products, for example in baby and child-specific ... Read More

  • Baby and Child-Specific Products in Spain

    ... in their fertile years, the emigration of young Spaniards to other countries and the decline in the number of immigrants to the country. The Spanish authorities have taken some political measures to incentivise births, such ... Read More

  • Baby and Child-Specific Products in Belarus

    ... retailers actively implemented price discounts and promotions to attract consumers. Local retailer, Belvillesden IP even sold Gippo baby and child-specific products without a retail mark-up in order to attract families with children. Euromonitor International's Baby ... Read More

  • Baby and Child-Specific Products in New Zealand

    ... ones in 2019. Due to the abundance of resources online, parents are usually very educated in terms of what best suits their babies and therefore have a clear understanding of which products they require. Products ... Read More

  • Beauty and Personal Care in Belarus

    ... and personal care experiencing considerable contractions. Demand for these products slumped during the second quarter of the year as voluntary social distancing resulted in a huge slowdown in the consumer foodservice and travel and tourism ... Read More

  • Global Baby Trage Market Research Report 2020-2024

    ... – Global Forecast to 2023 is a professional and comprehensive research report on the world’s major regional market conditions, focusing on the main regions (North America, Europe and Asia-Pacific) and the main countries (United States, ... Read More

  • Global Organic Baby Shampoo Market Growth 2020-2025

    ... will reach $ xx million by 2025, from $ xx million in 2019. In particular, this report presents the global market share (sales and revenue) of key companies in Organic Baby Shampoo business, shared in ... Read More

  • Global Neutral Baby Shampoo Market Growth 2020-2025

    ... will reach $ xx million by 2025, from $ xx million in 2019. In particular, this report presents the global market share (sales and revenue) of key companies in Neutral Baby Shampoo business, shared in ... Read More

  • Global Natural Baby Shampoo Market Growth 2020-2025

    ... will reach $ xx million by 2025, from $ xx million in 2019. In particular, this report presents the global market share (sales and revenue) of key companies in Natural Baby Shampoo business, shared in ... Read More

  • Baby and Child-Specific Products in Tunisia

    ... Positive birth rates has a direct impact on results, representing the most important growth driver for baby and child-specific products. Euromonitor International's Baby and Child-specific Products in Tunisia report offers a comprehensive guide to the ... Read More

  • Baby and Child-Specific Products in Romania

    ... postponing the decision to start a family or have children. The younger generation believes that having a child involves a huge responsibility and requires a financial situation at a certain level. Raising children nowadays is ... Read More

  • Global Baby Nappies/Diapers/Pants Update: Industry Potential and Consumer Preferences

    ... value in the absence of organic growth. Performance in 2020 will be shaped by the extent of the economic fallout from the Coronavirus pandemic, with more focus on affordability. This report reveals key drivers behind ... Read More

  • Baby and Child-Specific Products in Latvia

    ... period. Various unfavourable social and economic factors continue to discourage young adults in Latvia from having babies and starting families, including harsh economic conditions for low-income people and the high rate of emigration among young ... Read More

  • Baby and Child-Specific Products in Estonia

    ... as they could afford them. In the case of baby and child-specific products, consumers associate quality with all-natural, preferably organic, ingredients. Baby wipes continued to account for the highest proportion current value share in 2019, ... Read More

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