SMB security spending in developed Asia–Pacific: trends and forecasts 2019–2024

SMB security spending in developed Asia–Pacific: trends and forecasts 2019–2024

This report provides cyber-security spending forecasts for the small and medium-sized business (SMB) market in developed Asia–Pacific. It quantifies the opportunity for security vendors and service providers in 7 key security categories and 20 sub-categories.


Executive summary
Executive summary
Worldwide trends
Worldwide security spending: SMBs in DVAP accounted for only 6% of firms globally, in 2019, but their share of the total worldwide security spend reached 13%
Trends by security category
Security overview: the demand for hosted/cloud-based security, mobile security and remotely managed security services will drive growth in SMB security spending in DVAP
Endpoint and network security: the share of SMBs’ security spending on endpoint and network solutions will decline from 31% in 2019 to 22% by 2024
Mobile security: mobile security spending is expected to grow rapidly as SMBs contend with the increasing number of mobile users connecting to their networks
Security hardware and software: SMB spend on cloud security is growing faster than for any other category, driven by the migration of more business processes to the cloud
Security management: SMBs in DVAP are prioritising proactive, outsourced security management, which is driving the growth of managed security revenue
Trends by business size
Firm size: SBs’ adoption of new security solutions is increasing, while MBs’ complex infrastructure and workforce growth make them an attractive target for vendors
Firm size and spending category: security spending in DVAP will grow faster for SBs than for MBs due to a projected high level of first-time adoption in key sectors
Trends by routes to market
Security channels: SMBs’ security spending is shifting from traditional channels to MSPs
Deployment method: SMBs’ share of security spending allocated for on-premises solutions will fall as migration to cloud-based solutions surges
Forecast methodology and assumptions
Our SMB Technology Forecaster is underpinned by supply and demand insights and macroeconomic data, and is stress-tested to ensure accuracy and predictability
Analysys Mason’s SMB Technology Forecaster: metrics included in this report [1]
Analysys Mason’s SMB Technology Forecaster: metrics included in this report [2]
Definitions: security [1]
Definitions: security [2]
Definitions: security [3]
Definitions: IT and managed services [1]
About the author and Analysys Mason
About the author
Analysys Mason’s consulting and research are uniquely positioned
Research from Analysys Mason
Consulting from Analysys Mason
List of figures:
Figure 1: Overview of SMB security spending in DVAP
Figure 2: SMB cyber-security spending in developed Asia–Pacific and the rest of the world, 2019 and 2024
Figure 3: SMB security spending by category, developed Asia–Pacific, 2019 and 2024
Figure 4: SMB spending on endpoint security, by category, developed Asia–Pacific, 2019 and 2024
Figure 5: SMB spending on network security, by category, developed Asia–Pacific, 2019 and 2024
Figure 6: SMB spending on mobile security, by category, developed Asia–Pacific, 2019 and 2024
Figure 7: SMB spending on on-premises security hardware, by category, developed Asia–Pacific, 2019 and 2024
Figure 8: SMB spending on cloud security software, by category, developed Asia–Pacific, 2019 and 2024
Figure 9: SMB spending on security services, by category, developed Asia–Pacific, 2019 and 2024
Figure 10: SMB security spending, by number of employees, developed Asia–Pacific, 2019 and 2024
Figure 11: Breakdown of SMB security spending, by category and number of employees, developed Asia–Pacific, 2019
Figure 12: SMB security spending, by category and number of employees, developed Asia–Pacific, 2019 and 2024
Figure 13: SMB security spending, by route to market, developed Asia–Pacific, 2019 and 2024
Figure 14: SMB security spending, by deployment method, developed Asia–Pacific, 2019 and 2024
Figure 15: Definitions and key drivers for security solutions
Figure 16: Definitions and key drivers for security solutions
Figure 17: Definitions and key drivers for security solutions
Figure 18: Definitions and key drivers for IT and managed services

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