Kenya: Apple Juice Market and the Impact of COVID-19 on It in the Medium Term
The apple juice market in Kenya was equal to 3.50 million USD (calculated in retail prices) in 2015. Until 2025, the juice market in Kenya is forecast to reach 13.61 million USD (in retail prices), thus increasing at a CAGR of 10.67% per annum for the period 2020-2025. This is a decrease, compared to the growth of about 20.17% per year, registered in 2015-2019.
The average consumption per capita in value terms reached 0.08 USD per capita (in retail prices) in 2015. In the next five years, it grew at a CAGR of 17.14% per annum. In the medium term (by 2025), the indicator is forecast to slow down its growth and increase at a CAGR of 8.07% per annum.
Today, people are drinking less, but better quality juices and are willing to pay more for the health benefits they associate with them. Therefore, the category of juices and especially those with 100% fruit content has gained popularity among consumers across the world. Despite this, there is a concern among the health-conscious consumers regarding the high sugar content of the 100% apple juice, which has been an impediment for the development of the market in the last few years. However, people are also becoming more educated, thus understanding the difference between added sugar and natural sugar, which makes them more positive as an overall.
Although apple remains the most popular flavor after the orange in many countries, younger consumers are increasingly opting for more interesting and exotic flavors including celery, cucumber, beetroot, and more. In fact, in most of the European countries the apple juice is the third preferred flavor. In the US, the apple juice accounted for about one-third of the total juice consumption in 2017.
Another emerging trend on the global juice market as a whole is the proliferation of cold pressed juices. They became so popular, owing to the specific way of processing, which is known to better preserve both the flavor of fruit juices and their micronutrients, including vitamins and minerals. Furthermore, consumers are increasingly interested in homogeneous juices as most Europeans prefer to drink juice that was made from a specific variety of a fruit.
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This report presents a strategic analysis of the Kenyan apple juice market and a forecast for its development in the medium term, taking into account the impact of COVID-19 on it. It provides a comprehensive overview of the market volume and value, dynamics, segmentation, characteristics, main players, prices, international trade, trends and insights, growth and demand drivers, challenges, etc. This is one of the most comprehensive reports about the Kenyan apple juice market, offering unmatched value, accuracy and expert insights.
The purpose of the report is to describe the state of the Kenyan apple juice market and to present real and expert-verified information about the volumes, values, dynamics, segmentation and characteristics of consumption, prices, imports, and exports. The report also presents a forecast for the market development in the short and medium term and the impact COVID-19 has and will have on it. In addition, the report presents an elaborate analysis of the main market participants, industry trends and insights, growth and demand drivers and challenges and all other factors, influencing the market development.
Questions This Report Answers
The report on the Kenyan apple juice market covers:
• Market volume, value and dynamics for the last five years;
• Analysis of the factors, influencing the market development (market trends and insights, drivers and challenges) and the impact COVID-19 has and will have on the market in both the short and the medium term;
• Value chain analysis and structure of price formation;
• Analysis of retail price levels and their dynamics for the last five years;
• Analysis of the major international trade flows;
• Volume, value, dynamics, and analysis of imports for the last five years;
• Volume, value, dynamics, and analysis of exports for the last five years;
• Volume and dynamics of the average import and export prices for the last five years;
• Volume, value, dynamics, and analysis of per capita consumption for the last five years;
• Forecast for market development in the medium term;
• Characteristics of the main players on the market;
• Analysis of the competitive landscape;
• Importance of the HoReCa channel (on-trade vs. off-trade consumption);
• Market shares of the main market players;
• Distribution channels for retail sales;
• Five Forces analysis;
• Analysis and forecast for the global economy and demographics.
How Can You Benefit from This Report?
With the help of this report you can:
• Discover reliable and expert-verified market data, with which you can confidently make smarter business decisions and drive your business forward;
• Track market data, including volume, value, forecasts, dynamics and structure – past, present and future;
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• Track and identify key market trends and insights and key drivers behind recent market changes and see the impact COVID-19 has and will have on the market in both the short and the medium term;
• Strategically assess growth potential, opportunities, demand drivers and challenges on the market;
• Strategically assess the importance of the HoReCa channel on the market;
• Discover the importance of each distribution channel for the retail market;
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What Kind of Data Is Presented in This Report?
This report presents data, which is:
• Reliable (the report is prepared using a proven methodology, including both primary and secondary research);
• Expert-verified (the data is cross-checked and confirmed by more than 10 local experts, representatives of the main market players);
• Real (allowing you to confidently make smarter business and strategic decisions);
• Easy to read, perceive and understand (you do not have to be a market expert to understand what really is happening on the market and how it works);
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This report presents reliable and real market data, providing valuable support to make important strategic decisions regarding:
• Strategic planning;
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• Regional and country evaluation and opportunity analysis;
• Market entry;
• Market growth;
• Pricing and promotion;
• New product development;
• Sourcing and supply chain management;
• Company evaluation;
• Mergers and acquisitions.
Who Is This Report for?
This report is for people who already are actively working on this market, representatives of producers, distributors, importers, exporters, wholesalers, retailers, suppliers:
• Industry C Level executives;
• Industry strategists;
• Marketing professionals;
• Business development professionals;
• Product developers;
• Product marketers and strategists;
• Product managers;
• Project managers;
This report is also for people, not directly or actively involved in the market, representatives of investors, consultants, advisors and financial institutions:
• Management consultants;
• Investment managers;
• Financial professionals;
• Bank managers;
• M&A managers.
This research report has been prepared using the proven WMStrategy’s methodology, including a blend of qualitative and quantitative data. The information comes from official sources and insights from market experts (representatives of the main market participants), gathered by semi-structured interviews. For this particular report, more than 10 market expert interviews have been conducted with experts from the leading market companies (producers, distributors, retailers, suppliers, etc.). The full list of interviewed experts and a detailed methodology are available upon request.
This report covers the following product groups:
• Apple juice (including apple juice with 100% fruit juice content; excluding apple syrups, apple nectars, soft drinks with apple juice content).
This is the most valuable, detailed (COVID-19 updated) and comprehensive report about the Kenyan apple juice market currently available! We also offer similar reports, covering every global country and region separately and offer special terms for bundle purchases. So, if you are interested in the Kenyan apple juice market, this research report will provide you with reliable, expert-verified and real market data you can safely and confidently base your decisions on. In a quick and hassle-free way, it will provide you with a strategic analysis of the market, its recent and future development. In addition, this solution will save you time and money while presenting you all the necessary information, empowering you to make informed commercial decisions and move your business forward!
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