Category: Food & Beverage
Central America Food & Beverage
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Central America Agribusiness Q3 2018
... inconsistent across the four markets and six countries we track, however, wesee net growth in both production and consumption through to 2022. As a result of rising incomes and growing populations, as wellas an improving ... Read More
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Central America Food & Drink Q3 2018
... mass grocery retail sector, despite downside risks to household spending power inboth Costa Rica and El Salvador. These risks arise from slowing economic growth and rising unemployment in the former and theend of 'temporary protected ... Read More
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Beer in Guatemala
... resulted in consumers switching from other alcoholic drinks such as rum and aguardiente to beer. In 2016, growth rates began to decelerate and this trend continued in 2017. Unit prices have remained low, and consumers ... Read More
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Rtds/High-Strength Premixes in Costa Rica
... launches and packaging updates. In this context, further consolidation of top-of-mind brands under the control of Florida Bebidas continued to be seen in 2017, particularly Smirnoff Ice, which continued to take advantage of new flavour ... Read More
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Rtds/High-Strength Premixes in Guatemala
... drinking beer. RTDs has become a way for spirits to compete with beer, since they have similar affordable unit prices and offer the convenience that they are ready to drink. Constant innovation in new flavours ... Read More
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Wine in Costa Rica
... specific denomination of origin claims, increasing consumers’ interest in the latest wine trends globally. The scenario keeps changing every year, with a similar pattern to the fashion industry, whereby certain styles of wine and wine ... Read More
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Alcoholic Drinks in Costa Rica
... capabilities. In such a context, pricing and promotional campaigns continued to increase the penetration of recognised and affordable global brands targeted towards middle-income consumers, who opted to upgrade their drinking preferences, whilst adopting more moder... ... Read More
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Alcoholic Drinks in Guatemala
... rate over the review period. Beer managed to maintain its large consumer base, but its growth rate has decelerated, since now it caters to a wide consumer base and therefore growing maturity makes it difficult ... Read More
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Beer in Costa Rica
... different beer brands more regularly, reflecting in less loyal purchasing patterns. In such a context the beer connoisseur culture grew amongst both young and more mature local consumers; in particular, middle- and high-income consumers, who ... Read More
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Spirits in Costa Rica
... the popularity of illicit trade. This continues to thrive through parallel distribution networks that ensure availability in independent small grocers across the country, where they are sold below the retail prices seen in chained grocery ... Read More
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Spirits in Guatemala
... rum and aguardiente, which offer extremely affordable brands such as Sello de Oro Venado rum and Venado aguardiente (Industrias Licoreras de Guatemala SA). Rum and aguardiente continued to be the most popular spirits in Guatemala, ... Read More
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Wine in Guatemala
... groups with higher disposable incomes who follow international trends occurring in alcoholic drinks and enjoy the sophistication that drinking wine involves. Wine commonly accompanies meals, both at home and in on-trade establishments. On-trade sales are ... Read More
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Central America Agribusiness Q2 2018
... faces a number of headwinds. However, we areforecasting a positive outlook across the two markets and six nations we track in both production and consumption with thesole exception of beef production in Nicaragua. After making ... Read More
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Central America Food & Drink Q2 2018
... region's mass grocery retail sector. Lower income households willcontinue to be price-conscious, but will buy more produce as incomes increase, while tourism will be the main driver ofpremiumisation. We highlight Honduras as the fastest growing ... Read More
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Concentrates in Guatemala
... as white grape and aloe. However, these product launches are usually very small, and do not bring strong dynamism to this category. Liquid concentrates are usually in traditional Guatemalan flavours such as horchata (rice-based drink) ... Read More
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Energy Drinks in Guatemala
... in these drinks, mainly at the lower-end of the market, amongst consumers whose working day usually consists of long hours. A wider variety of pack sizes, ranging from small 350ml bottles to larger sizes of ... Read More
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Juice in Guatemala
... and at the lower-end of the market, and usually buy juice in traditional channels. There are over 115,000 independent small grocers in Guatemala, and it is important for the leading brands to reach as many ... Read More
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Soft Drinks in Guatemala
... economic group has very tight budgets, and such consumers look for affordable soft drinks, which are usually high in sugar. Family pack sizes, as large as 3.3 litres, lower the unit prices of popular drinks ... Read More
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Sports Drinks in Guatemala
... and calories contained in traditional Gatorade. The product was launched in blueberry-pomegranate, fruit punch and Glacier Freeze flavours. Whilst this is an innovative product in Guatemala, it caters to a very small niche of sugar-conscious ... Read More
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Energy Drinks in Costa Rica
... an efficient way to capture and maintain the attention of younger consumers. This is reflected in constant brand extensions which promote new flavour alternatives and reduced sugar versions. Good examples are provided by the local ... Read More
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Juice in Costa Rica
... children’s lunchboxes) and family size presentations (which range between 1l and 2.5l pack sizes). In both cases, affordability and different natural fruit juice content claims tend to be the main selling points of the main ... Read More
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RTD Coffee in Costa Rica
... both iced and hot coffee specialities continue to expand awareness of their RTD versions amongst a broader base of potential consumers. Younger millennial consumers in particular look for indulgent and convenient alternatives capable of providing ... Read More
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RTD Tea in Costa Rica
... suits different types of consumption occasions. New brand extensions continued to leverage flavour innovation and the use of functional herbal ingredients, whilst using larger and more affordable packaging presentations to incentivise family consumption. On the ... Read More
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Soft Drinks in Costa Rica
... rise amongst local consumers from all socioeconomic segments. This continued to boost the demand for different health and wellness-oriented categories, particularly RTD tea, bottled water and juice, which continued to leverage the rising availability of ... Read More
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Sports Drinks in Costa Rica
... usually unconcerned about ingesting added-sugar drinks on a regular basis. Major players such as Coca-Cola FEMSA (Powerade) and Florida Bebidas (Gatorade) kept using sports events and the sponsorship of recognised local athletes as the best ... Read More
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