Luxury Wine and Spirits Snapshot Report: The Seven Year Guide to the Trends in the American Affluent Consumer Market for Luxury Wine & Spirits, including Brands

Luxury Wine and Spirits Snapshot Report: The Seven Year Guide to the Trends in the American Affluent Consumer Market for Luxury Wine & Spirits, including Brands

New "Just the Facts, Ma'am" Report about the American Affluent Consumer and their Luxury Wine & Spirits Purchases, Spending & Brand Preferences

Unity Marketing has just released a short, but sweet report with key facts and figures on the affluent market for luxury wine & spirits. Entitled Luxury Wine & Spirits Snapshot Report, this succinct report presents the busy marketer with "just the facts, ma'am" in order to help them assess opportunities and shifts in what products affluent consumers are buying, how much they are spending and the trends in where they are making their purchases.

This report is written specifically for marketers that want the most up-to-date and salient facts to help them understand the trends in the current affluent consumer market for luxury wine & spirits

It includes details, facts and figures taken from Unity Marketing's Affluent Consumer Tracking Study which is a longitudinal three-month survey among 1,000-1,200 affluent consumers (incomes $100,000 and above) conducted throughout 2008, 2009, 2010, 2011, 2012, 2013 and 2014.

Contained in this new concise snapshot report are these essential facts and figures that can give direction to marketers' business and strategic plans.

  • What types of wine & spirits are of most of interest to affluent consumers and how these items are trending year-over-year both in terms of purchase incidence and spending.
  • Which demographic segments of affluent consumers are increasing their spending, and which are cutting back on luxury wine & spirits purchases.
  • Where affluents shop for wine and spirits so marketers can identify their best channel partners and retailers can understand the competitive landscape.
  • Plus, which wine brands are most popular with wine-drinking affluents and new this year are affluent's Tequila, vodka, rum, bourbon/whiskey, scotch/malt, cognac/brandy, gin, and champagne brand preferences.
"This report is written specifically for marketers that want the most up-to-date and salient facts to help them understand the trends in the current market and ways they can address their challenges. Unlike Unity Marketing's in-depth market research reports, this snapshot report gives the marketer the most important consumer data that will bring dimension to business planning. It doesn't overwhelm the busy executive with a lot of excess baggage they don't need, but presents them with the facts and figures they need to make decisions," explains Pam Danziger, president of Unity Marketing and author of Putting the Luxe Back in Luxury: How new consumer values are redefining the way we market luxury.

Introduction & Methodology
Unity Marketing's Annual State of the Luxury Market Report
The US Luxury Market Dwarfs All Others
Figure 1:U.S Luxury Market Relative to Rest of World 2014 (Source: Bain & Company)
More about the Luxury Report
Home Luxuries
Personal Luxuries
Automobiles, including automobile brands
Experiential Luxuries
Affluent Consumer Tracking Study (ACTS) Methodology
Two Segments of Affluents based upon Income Are Surveyed
Compilation of Affluent Consumers’ Luxury & High-End Purchases
New ACTS Shopper Track Survey Adds Additional Perspective on Affluent Shopping Behavior
Sample Demographics
Income Demographics
Figure 2: Income Sample
Net Worth
Figure 3: Net Worth
Figure 4: Gender distribution
Age Distribution & Cohort
Figure 5: Age Distribution
Luxury Marketers>> Take Action
Luxury Marketers>> Get Inspired by Suitsupply
Occupation & Employment
Figure 6: Occupation
Other Demographic Variables
Figure 7: Educational Attainment
Figure 8: Marital Status
Figure 9: Life Stage
Figure 10: Home Ownership
Figure 11: Ethnicity
Chapter 1— Prospects for the Future Luxury Market
Affluents Enjoying the Little Things in Life – Resisting the Temptation to Over-Spend & Liking It
Demographic Forecast: Luxury Drought
Figure 12: Dent Research, Consumer Spending by Age
Figure 13: LCI Historical 1Q2004-present
The Consumer Economy at Large
Figure 14: Personal Consumption Quarterly Change 2008-1Q15
Figure 15: Personal Consumption Expenditures 1Q15 Percent. Change Previous Period, details
Luxury Marketers>> Take Action as Economy Still Struggles
Figure 16: GAFO Retail Sales & Percentage Change 2007-1Q2015
GAFO Retail Sales in 2015
Figure 17: GAFO Store Sales YTD 2015-2014
Figure 18: Fastest Growing Retailers 1Q2015
Luxury Marketers>> Take Action by Tapping Consumer Trends
Chapter 2: Personal Luxury Purchases Overview
Highlights of Personal Luxury Purchases
Figure 19: Personal Luxuries Demand & Spending Trends
Figure 20: Personal Luxury Spending and Change Previous Year
Figure 21: Personal Luxury Spending by Demographic Segments
Figure 22: Biggest Winners & Losers in Personal Luxury
Personal Luxury Demand Details
Figure 23: Personal Luxury Demand, as measured by Purchase Incidence
Personal Luxuries Spending Details
Figure 24: Personal Luxury Spending
Personal Luxury Spending by Demographic Segments
Figure 25: Personal Luxury Spending by Demographic Spending
What’s Hot, What's Not in the Personal Luxury Market, Details
Figure 26: Top Fastest Growing Products and Biggest Losers in Personal Luxury Market
Top Shopping Destinations for Personal Luxury Products
Figure 27: Top Shopping Destinations for Personal Luxury Products
Luxury Marketers>> Get Inspired
Figure 28: U.S. Personal Consumption Fashion, 2010-2014
Chapter 3: Wine & Spirits — Purchase Details
Figure 29: Wine & Spirits Demand & Spending Trends
Amount Spent on Wine & Spirits
Figure 30: Wine & Spirit Spending by Demographic Segment
Luxury Marketers>>Get Inspired by Young Affluent Wine Consumers
Type of Wine & Spirits Bought
Figure 31: Estimated Spending on Luxury Wine & Spirits by Product Type
Where People Shopped for Wine & Spirits
Figure 32: Estimated Spending on Luxury Wine & Spirits by Type of Store
Wine Brand Usage
Figure 33: Wine Brand Purchase Incidence
Tequila Brand Usage
Figure 34: Tequila Brand Purchase Incidence
Vodka Brand Usage
Figure 35: Vodka Brand Purchase Incidence
Scotch/Malt Brand Usage
Figure 36: Scotch/Malt Brand Purchase Incidence
Rum Brand Usage
Figure 37: Rum Brand Purchase Incidence
Gin Brand Usage
Figure 38: Gin Brand Purchase Incidence
Champagne Brand Usage
Figure 39: Champagne Brand Purchase Incidence
Whiskey/Bourbon Brand Usage
Figure 40: Whiskey/Bourbon Brand Purchase Incidence
Luxury Marketers>> Get Inspired by Maker’s Mark
Cognac/Brandy Brand Usage
Figure 41: Cognac/Brandy Brand Purchase Incidence
Wine Club Membership
Figure 42: Wine club membership
Club Member Trends in Purchase
Figure 43: Trends in Wine Club Brand Purchases
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