Consumer Behavior 2023

Publisher Richard K. Miller & Associates

Published Jul 01, 2022

SKU # RKM17291372

Description

Consumer Behavior 2023

Consumer spending accounts for 70% of the U.S. gross domestic product, or over$16 trillion. Consumer Behavior 2023 assesses how this spending is distributed andthe consumer behaviors that affect spending.

Consumer Behavior 2023 presents dozens of surveys analyzing consumer spendingcharacteristics, behavioral responses, and preferences. Easy-to-read summaries ofcurrent research and other information useful for retailers, marketers, advertisers, andbusiness consultants are presented. W hile there are other publications focusing ongeneral consumer behavioral topics, Consumer Behavior 2023 is the only resource thatintegrates the full spectrum of applied consumer psychology, demographics, andpurchasing influences with major consumer surveys. Over 850 embedded website linkswill direct you to raw data, additional market research, and other resources.

PART I: THE AMERICAN CONSUMER
1 DEMOGRAPHICS: 1.1 Population Distribution; 1.2 Median Age; 1.3 Births; 1.4 Population Growth; 1.5 Generational Demographics; 1.7 Race/Ethnicity Distribution; 1.8 Education, Family Status, And Nativity; 1.9 Market Resources
2 CONSUMER SPENDING: 2.1 Consumer Contribution to the GDP; 2.2 Household Spending; 2.3 Spending Assessment; 2.4 Retail Spending; 2.5 Market Resources
3 PERSONAL FINANCES: 3.1 Personal Financial Situation; 3.2 Economic Well-Being; 3.3 Financial Insecurity; 3.4 Financial Challenges; 3.5 Household Income; 3.6 Income By State; 3.7 Household Wealth/Net Worth; 3.8 Assets; 3.9 Personal Savings; 3.10 Consumer Debt; 3.11 Market Resources
4 HOUSEHOLDS & HOUSING: 4.1 Households; 4.2 Multigenerational Households; 4.3 Home Ownership; 4.4 Home Values; 4.5 Home Improvement; 4.6 Vacation Homes; 4.7 Market Resources
5 COMMUNITIES: 5.1 Overview; 5.2 Urban And Rural Populations; 5.3 Most Desirable Places To Live; 5.4 Satisfaction With Communities; 5.5 Generational Preferences; 5.6 Important Community Attributes; 5.7 Market Resources
6 POPULATION MIGRATION: 6.1 Household Relocation; 6.2 Migration Trends; 6.3 Mobility Among Young Adults; 6.4 Rural-Urban Continuum; 6.5 Moving In Retirement; 6.6 Relocation Assessments; 6.7 Fastest-Growing States; 6.8 Market Resources
7 EDUCATION: 7.1 Enrollment; 7.2 Homeschooling; 7.3 Educational Attainment; 7.4 Earnings Based On Education; 7.5 Net Worth Of College Graduates; 7.6 Market Resources
8 HOW AMERICANS EAT: 8.1 The U.S. Food Dollar; 8.2 Distribution Of Daily Food Consumption; 8.3 Compliance With Dietary Guidelines; 8.4 Healthful Eating; 8.5 Snacking; 8.6 Market Resources
9 USE OF MEDIA & THE INTERNET: 9.1 Time Spent Using Media; 9.2 Use Of The Internet; 9.3 Use Of Mobile Devices; 9.4 Online Activities; 9.5 Media Use Among Children; 9.6 Market Resources
10 USE OF TIME: 10.1 Overview; 10.2 Americans’ Use of Time; 10.3 Activities By Gender; 10.4 Household Activities; 10.5 Leisure Activities; 10.6 Market Resources
11 USE OF TRANSPORTATION: 11.1 Overview; 11.2 Transportation Spending; 11.3 Travel To Work; 11.4 Personal Travel; 11.5 Driving; 11.6 Vehicle Ownership; 11.7 Market Resources
PART II: CONSUMER PROFILES
12 GENERATIONAL FOCUS: 12.1 Demographics; 12.2 Household Wealth; 12.3 Generational Characteristics; 12.4 Shopper Profiles; 12.5 Age 50-Plus Consumers; 12.6 Seniors; 12.7 Baby Boomers; 12.8 Generation X; 12.9 Millennials; 12.10 Generation Z
13 GENDER FOCUS: 13.1 Demographics; 13.2 Mothers; 13.3 Fathers; 13.4 Working Women; 13.5 Gender Pay Gap; 13.6 Blurring Gender Roles; 13.7 Purchase Decision-Making; 13.8 Gender And Education
14 ETHNIC FOCUS: 14.1 Overview; 14.2 African-American Consumers; 14.3 Arab-American Consumers; 14.4 Asian-American Consumers; 14.5 Hispanic- And Latino-Americans; 14.6 Jewish-American Consumers; 14.7 Muslim-American Consumers; 14.8 Native-American Consumers; 14.9 Multiracial Consumers; 14.10 Market Resources
15 SEGMENTATION: 15.1 College Students; 15.2 Consumers With Disabilities; 15.3 Family Caregivers; 15.4 Households With Children; 15.5 Immigrant Consumers; 15.6 LGBT Consumers; 15.7 Married Couples and Cohabitation; 15.8 Military Consumers; 15.9 Pet Owners; 15.10 Retirees; 15.11 Single Consumers
PART III: SHOPPING BEHAVIORS
16 BACK-TO-SCHOOL SHOPPING: 16.1 Back-to-School Spending; 16.2 What People Buy; 16.3 Where People Shop; 16.4 When People Shop; 16.5 Online Spending; 16.6 Market Resources
17 BRAND COMMUNICATIONS: 17.1 Overview; 17.2 Preferred Communications By Sector; 17.3 Promotions; 17.4 Customer Service; 17.5 Email Communications; 17.6 Text Message Communications; 17.7 Social Media Communications
18 BRAND LOYALTY: 18.1 How Consumers Demonstrate Loyalty; 18.2 How Brands Earn Loyalty; 18.3 Brand Loyalty By Generation; 18.4 Brand Preferences
19 BUSINESS SECTOR PERCEPTION: 19.1 Consumer Impressions Of Sectors
20 BUYING AMERICAN-MADE: 20.1 Preference For U.S.-Made Products; 20.2 Buying American By Product Type; 20.3 Market Resources
21 BUYING LOCAL: 21.1 Impact On Local Economies; 21.2 Patronizing Local Businesses; 21.3 Patronizing Small Businesses; 21.4 Shop Small
22 CUSTOMER SATISFACTION: 22.1 Overview; 22.2 Factors Contributing To High Customer Satisfaction; 22.3 Market Resources
23 DISCRETIONARY SPENDING: 23.1 Spending Priorities; 23.2 Necessities and Luxuries
24 GIFT CARDS: 24.1 Market Assessment; 24.2 Use Of Gift Cards; 24.3 Shopping With Gift Cards; 24.4 Market Resources
25 GIFT GIVING: 25.1 Overview; 25.2 Market Assessment; 25.3 Graduation Gift Giving; 25.4 Wedding Gift Giving; 25.5 Charitable Gift Giving; 25.6 Returning Gifts and Re-Gifting
26 HOLIDAY SHOPPING: 26.1 Overview; 26.2 Consumer Spending; 26.3 Shopping Online; 26.4 When People Shop
27 INFLATION IMPACT: 27.1 Overview; 27.2 Discretionary Spending Cutbacks
28 INFLUENCE OF SOCIAL MEDIA: 28.1 Brand Promotions; 28.2 Brand Transparency On Social Media; 28.3 Social-Led Marketing Campaigns
29 LOYALTY PROGRAM PARTICIPATION: 29.1 Participation; 29.2 Member Demographics; 29.3 Customer Expectations; 29.4 Member Satisfaction
30 ONLINE SHOPPING: 30.1 Why People Shop Online; 30.2 Devices Used For Online Shopping; 30.3 Online Purchasing Decisions; 30.4 Characteristics Of Online Shopping; 30.5 Selecting An Online Retailer; 30.6 Fulfillment Preferences; 30.7 Returns
31 PANDEMIC & POST-PANDEMIC: 31.1 Pandemic Market Research; 31.2 The New Normal; 31.3 Shifts In Consumer Behavior; 31.4 Market Resources
32 PAYMENT PREFERENCES: 32.1 Comparison Of Payment Methods; 32.2 Credit and Debit Cards; 32.3 How Americans Pay Their Bills; 32.4 Cash Payments; 32.5 Online Retail Payments; 32.6 Proximity Mobile Payments; 32.7 Buy Now, Pay Later; 32.8 Market Resources
33 PRICING: 33.1 Overview; 33.2 Dynamic Pricing; 33.3 In-Store Vs. Online Pricing; 33.4 Price-Matching; 33.5 Personalized Pricing; 33.6 Market Resources
34 PRIVACY CONCERNS: 34.1 Overview; 34.2 Attitudes About Privacy; 34.3 Online Privacy; 34.4 Violations Of Online Privacy; 34.5 Actions Taken To Protect Privacy; 34.6 Willingness To Share Personal Information; 34.7 Use Of Facial Recognition Technology
35 PURCHASE DECISION-MAKING: 35.1 Top Priorities; 35.2 Deciding Where To Shop; 35.3 Trust in Shopping Recommendations; 35.4 Influence Of Social Media; 35.5 Influence Of Brand Attributes; 35.6 Deals and Bargains; 35.7 Use Of Coupons; 35.8 Impulse Buying
36 RESPONSE TO ADVERTISING: 36.1 Trust In Advertising; 36.2 Preferred Media For Ads; 36.3 Positive Response To Ads; 36.4 Negative Response To Ads; 36.5 Annoying Ads; 36.6 Response to Irrelevant Ads; 36.7 Ignoring Ads
37 RESPONSE TO CUSTOMER SERVICE: 37.1 Overview; 37.2 Perspectives On Customer Service; 37.3 Customer Service Channels; 37.4 Consumer Opinions Of Customer Service; 36.5 Impact By Segment
38 RESPONSE TO REVIEWS: 38.1 Reading and Using Online Reviews; 38.2 Time Spent Using Reviews; 38.3 Posting Reviews
39 RETAIL MEMBERSHIP PROGRAM PARTICIPATION: 39.1 Participation; 39.2 Benefits
40 RETAIL SUBSCRIPTION PROGRAM PARTICIPATION: 40.1 Participation; 40.2 Subscription Spending; 40.3 The Subscription Customer
41 SHOPPING CHANNEL PREFERENCES: 41.1 Shopping In-Store Vs. Online; 41.2 In-Store Expectations; 41.3 Expectations Online; 41.4 Omnichannel Retail; 41.5 Cross-Channel Shopping; 41.6 Buy Online, Pick Up In-Store; 41.7 Shopping For Apparel and Footwear
42 SHOPPING RESEARCH: 42.1 Sources For Product Research; 42.2 Comparison Shopping Websites; 42.3 Research Via Mobile Devices; 42.4 Social Media
43 SOCIALLY RESPONSIBLE CONSUMERISM: 43.1 Overview; 43.2 Brand Purpose; 43.3 Social Issues; 43.4 Consumer Views And Actions
44 SPENDING FOR EXPERIENCES: 44.1 The Experience Economy; 44.2 Market Assessment; 44.3 Trends; 44.4 Experiential Gifting; 44.5 Influence Of Social Media
45 SUSTAINABILITY INFLUENCE: 45.1 Importance Of Sustainability When Shopping; 45.2 Decision-Making About Brands; 45.3 Lifestyle Brand Consumers; 45.4 Spurring Brands To Action
PART IV: BRAND PREFERENCE SURVEYS
46 BRAND EQUITY: 46.1 Overview; 46.2 Top Brands Among Adults; 46.3 Market Resources
47 CUSTOMER LOYALTY ENGAGEMENT: 47.1 Overview; 47.2 Customer Loyalty Engagement Rankings; 47.3 Market Resources
48 CUSTOMER SATISFACTION: 48.1 Overview; 48.2 ACSI Scores; 48.3 Market Resources
49 LOYALTY PROGRAM SATISFACTION: 49.1 Overview; 49.2 Top Programs In Member Satisfaction; 49.3 Market Resources
50 MOST TRUSTED BRANDS: 50.1 Overview; 50.2 Most Trusted Brands; 50.3 Market Resources
51 PERSONALIZATION: 51.1 Overview; 51.2 Retail Personalization Index; 51.3 Market Resources
52 REPUTATION RANKING: 52.1 Overview; 52.2 Rankings; 52.3 Market Resources
APPENDIX A - ACADEMIC RESEARCH CENTERS
APPENDIX B - ANALYSTS
APPENDIX C - ASSOCIATIONS
APPENDIX D - BLOGS
APPENDIX E - GOVERNMENT AGENCIES
APPENDIX F - MARKET RESEARCH SOURCES
APPENDIX G - PERIODICALS
APPENDIX H - RESEARCH STUDIES & SURVEYS
REFERENCES

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