Technology Habits of Generation Z - UK - September 2019

Technology Habits of Generation Z - UK - September 2019

“Growing up with constant connectivity and universal smartphone use has seen Generation Z integrate digital communication and technology into every aspect of life. Social media platforms and messaging apps dominate smartphone use, while gaming is extremely popular across all devices. With creativity and expressing identity priorities for Gen Zers, brands must look beyond traditional advertising and towards more engaged, interactive campaigns that place the emphasis on user content”.– Matt King, Category Director - Technology

This report examines the following issues:

Can new platforms challenge the dominance of the leading social media brands?
Advertisers cannot rely on traditional methods to reach Generation Z

TOC available on request

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