Snacking Motivations and Attitudes - US - May 2017
"A high percentage of US adults snack daily, making snacking a huge opportunity for engagement. While the incidence of snacking has remained steady in recent years, frequency is on the rise with the growth coming from snackers, who are upping their snack frequency from 1 time per day to 2-3 times. While health is a factor for consideration, the highest percentage of snackers do so for a treat, meaning even health-focused snacks should appeal with enjoyment."
- Beth Bloom, Senior Analyst, Food and Drink
This Report discusses the following key topics:
A quarter of super snackers claim to be too busy to eat a full meal
View of what constitutes a snack is expanding
Brand plays top role in snack purchase decision, followed by price, health
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