Ready Meals - Ireland - November 2016
“Ready meals struggle to overcome the ‘unhealthy’ image they have received in recent years with consumer perception still tainted from the 2013 horse meat scandal. Highlighting the traceability and high-quality ingredients and techniques used in the preparation of ready meals can tap into the current high interest in scratch cooking, overturning the negative image of the prepared meals category.”
Emma McGeown, Research Analyst
This report answers the following questions:
What are the market challenges for ready meals?
What are the top ready meals purchased?
What are the key trends in ready meals?