Plant-based Diet - China - March 2019

Plant-based Diet - China - March 2019

“Consumers with growing health concerns are embracing the power of plants, and while they hold positive perceptions towards plant-based food and drink, they will lean towards diets that are curated to Chinese palates. The demand for more diverse offerings in premiumised plant-based food and drink provides a healthy market outlook for this category, driving businesses to upgrade processing techniques, and introduce novel ingredients and re-imagined crossover products to the market. Moreover, the increasing awareness of protein’s nutritional benefits could provide brands and companies the opportunities to revolutionise the market with the advantage of plant-based protein.”

– Wenxin Xu, Senior Research Analyst

This report looks at the following areas:

Prevention rather than cure might crack open the market
Scientifically proven perks of plant-based diet could be alluring to males in their 40s
The appeal of ‘lightness’ spikes but taste is non-negotiable

TOC available on request

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