Nut-based Spreads and Sweet Spreads - US - September 2018

Nut-based Spreads and Sweet Spreads - US - September 2018

"Products in the $3.9 billion nut-based and sweet spreads category enjoy nearly universal penetration as well as solid consumption frequency, in large part due to the popularity and dominance of peanut butter. Yet sales growth has been modest in the past five years for both segments, likely an implication of the demonization of sugar and shifting dietary habits among younger adults. Sweet spreads are struggling to gain ground, and the category at large is saddled by steadfast consumer habits both in brand selection and occasion. To stimulate growth brands will need to inspire consumers to experiment with new products and different ways to enjoy sweet and nut-based spreads."

- Michael Averbook, Food & Drink Analyst

This report will look at the following areas:

Slow growth in both segments
Variety of uses are stale
Consumers seemingly complacent with status quo in category
Dominance of peanut butter could stifle other nut-based options

TOC available on request

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