Hispanic Consumers and Dining Out - US - November 2017
Hispanic expenditures on dining out reached $70.9 billion in 2017, a 28% increase since 2012. The challenge for restaurants is to stand out in a fragmented market where Hispanics have multiple options to choose from. Location, flavor, value, and atmosphere can make a difference in restaurant selection as Hispanics balance trying out new restaurants with visiting a few restaurants over and over again.
This report looks at the following areas:
Dining out is a highly competitive market
Too much to choose from can affect loyalty
Restaurant success is built on a combination of factors