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Consumer Snacking Trends - China - January 2018

Consumer Snacking Trends - China - January 2018

“Despite the increasing propensity to be health conscious among today’s consumers, as high as 80% of people still say snacking makes them happy rather than guilty, suggesting snacking innovation isn’t just about healthy-driven, better-for-you products. There is a true demand for real indulgence, especially as Mintel’s research reveals that snacking is playing a bigger role in helping people to enjoy a moment of happiness and to get away from their stressful lives.”

- Ruyi Xu, Director of Research, China

This report will look at the following areas:

Flavour creates demand, even for not so good-for-you snacks
How brands can give snacks a more artisanal look and feel?
Which groups of consumers snack most and least?


TOC available on request

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