Consumer Snacking Trends - China - January 2018
“Despite the increasing propensity to be health conscious among today’s consumers, as high as 80% of people still say snacking makes them happy rather than guilty, suggesting snacking innovation isn’t just about healthy-driven, better-for-you products. There is a true demand for real indulgence, especially as Mintel’s research reveals that snacking is playing a bigger role in helping people to enjoy a moment of happiness and to get away from their stressful lives.”
- Ruyi Xu, Director of Research, China
This report will look at the following areas:
Flavour creates demand, even for not so good-for-you snacks
How brands can give snacks a more artisanal look and feel?
Which groups of consumers snack most and least?