Marketing Automation Market by Component (Software, Services), Organization Size, Applications (Lead Nurturing & Lead Scoring, Email Marketing, Social Media Marketing, Analytics & Reporting, Campaign Management), Industry & Region - Global Forecast to 202

Marketing Automation Market by Component (Software, Services), Organization Size, Applications (Lead Nurturing & Lead Scoring, Email Marketing, Social Media Marketing, Analytics & Reporting, Campaign Management), Industry & Region - Global Forecast to 2024

Growing demand for automating repetitive task of marketing processes and need for personalized marketing to maximize returns by reaching target audience are expected to drive the growth of the marketing automation market
The global marketing automation market size is expected to grow from an estimated value of USD 3.3 billion in 2019 to USD 6.4 billion by 2024, at a CAGR of 13.9% during the forecast period. The marketing automation market is driven by various factors, such as leveraging advanced technologies to automating repetitive task of marketing processes and need for personalized marketing to maximize returns by reaching the target audience. However, the security and privacy concerns for confidential data can hinder the growth of the market.

The retail and consumer goods segment is projected to grow at the highest CAGR during the forecast period
The retail and consumer goods industry is expected to contribute and grow at the highest rate during the forecast period. Companies are leveraging the industry-ready technology to enhance user experience and ensure that the customers do not switch to any of their competitors.

The industry is expanding through online marketing and look forward to having more visitors, achieve improved quality traffic, and increase conversion rates. Thus, marketers are focusing on targeting customers using different online channels and sources to reach out and convert prospects to improve sales. However, not all the channels are equally effective to target the audience. Hence, measuring the impact of marketing campaigns across the channel is extremely important for retailers to improve their RoI and use effective marketing channels for targeting audience.

Moreover, the industry deals with a large amount of customer data, that helps in predicting the customers’ behaviors and patterns through which it provides personalized experiences to its customer. Hence, marketing automation in the retail and consumer industry has a unique role in the overall business operations and is expected to deliver a higher RoI than traditional offline marketing.

The software segment expected to account for the largest share during the forecast period
Nowadays, marketers across industries have started utilizing marketing automation software to understand customers’ journey, measure the effectiveness of their marketing campaigns, and generate maximum leads. The vendors in the market offer marketing automation software as standalone software or integrated with other all-inclusive marketing solutions as an advanced feature. The software helps enterprises to find the best possible marketing channels to better engage with their customers.

The marketing automation software facilitates enterprises to significantly reduce the time and cost needed to target their customers. Moreover, marketing automation also helps organizations in analyzing the behavior of their customers and thereby enhances the customer experience. This section covers the market analysis of marketing automation software that is being used across the regions.

APAC expected to grow at the highest rate during the forecast period
The marketing automation market in APAC is expected to grow at the highest CAGR during the forecast period, due to the growing need for advanced marketing solution. Marketing automation solution enables an organization to improve RoI, increase in customer engagement, generate more leads, and high conversion rates. The APAC region is expected to experience extensive growth opportunities during the forecast period. Australia and New Zealand (ANZ) and China have emerged as undisputed leaders in the marketing automation market.

In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, other innovation and technology directors, and executives from various key organizations operating in the marketing automation market.

By company type: Tier 1 - 32%, Tier 2 - 43%, and Tier 3 - 25%
By designation: C-level - 35%, Directors - 45%, and Others - 20%
By region: North America-42%, Europe-35%, APAC- 15%, and RoW- 8%

Major vendors offering marketing automation software and services across the globe include HubSpot (US), Adobe (US), Oracle (US), Salesforce (US), ActiveCampaign (US), Acoustic (US), SAS (US), Act-On Software (US), Sendinblue (France), LeadSquared (India), Keap (US), GetResponse (Poland), Ontraport (US), SharpSpring (US), SimplyCast (Canada), ClickDimensions (US), and Net-Results (US).
The study includes an in-depth competitive analysis of these key players in the marketing automation market, with their company profiles, recent developments, and key market strategies.

Research coverage
The market study covers the marketing automation market size across segments. It aims at estimating the market size and the growth potential of this market across different segments, namely, component (software and services), deployment type, organization size, application, industry, and region. The study also includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key benefits of buying the report
The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall marketing automation market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
    • MARKET SCOPE
      • MARKET SEGMENTATION
      • REGIONS COVERED
    • YEARS CONSIDERED FOR THE STUDY
    • CURRENCY CONSIDERED
      • Table UNITED STATES DOLLAR EXCHANGE RATE, 2016-2018
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • MARKET BREAKUP AND DATA TRIANGULATION
    • MARKET SIZE ESTIMATION
      • TOP-DOWN APPROACH
      • BOTTOM-UP APPROACH
    • MARKET FORECAST
      • Table FACTOR ANALYSIS
    • ASSUMPTIONS FOR THE STUDY
    • LIMITATIONS OF THE STUDY
  • EXECUTIVE SUMMARY
  • PREMIUM INSIGHTS
    • ATTRACTIVE MARKET OPPORTUNITIES IN THE MARKETING AUTOMATION MARKET
    • NORTH AMERICA: MARKETING AUTOMATION MARKET, BY APPLICATION AND COUNTRY
    • MARKETING AUTOMATION MARKET: MAJOR COUNTRIES
  • MARKET OVERVIEW AND INDUSTRY TRENDS
    • INTRODUCTION
    • MARKET DYNAMICS
      • DRIVERS
      • RESTRAINTS
      • OPPORTUNITIES
      • CHALLENGES
    • INDUSTRY TRENDS
      • USE CASE 1: ACOUSTIC
      • USE CASE 2: CLICKDIMENSIONS
      • USE CASE 3: HUBSPOT
  • MARKETING AUTOMATION MARKET, BY COMPONENT
    • INTRODUCTION
      • Table MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
    • SOFTWARE
      • INCREASING DEMAND TO AUTOMATE AND ENHANCE MARKETING PROCESSES TO DRIVE THE GROWTH OF THE MARKETING AUTOMATION SOFTWARE
        • Table SOFTWARE: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
    • SERVICES
      • GROWING NEED FOR INTEGRATING MARKETING AUTOMATION WITH OTHER ENTERPRISE BUSINESS APPLICATIONS TO DRIVE THE GROWTH OF MARKETING AUTOMATION SERVICES
        • Table SERVICES: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • MARKETING AUTOMATION MARKET, BY ORGANIZATION SIZE
    • INTRODUCTION
      • Table MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017-2024 (USD MILLION)
    • LARGE ENTERPRISES
      • ABILITY TO ADOPT ADVANCED TECHNOLOGIES TO INCREASE THE GROWTH OF MARKETING AUTOMATION IN LARGE ENTERPRISES
        • Table LARGE ENTERPRISES: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
    • SMALL AND MEDIUM-SIZED ENTERPRISES
      • THE NEED FOR A COST-EFFECTIVE AND COMPREHENSIVE SOLUTION TO DRIVE THE GROWTH OF THE MARKETING AUTOMATION MARKET ACROSS SMALL AND MEDIUM-SIZED ENTERPRISES
        • Table SMALL AND MEDIUM-SIZED ENTERPRISES: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • MARKETING AUTOMATION MARKET, BY DEPLOYMENT TYPE
    • INTRODUCTION
      • Table MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT TYPE, 2017-2024 (USD MILLION)
    • ON-PREMISES
      • NEED FOR CUSTOMER DATA SECURITY TO DRIVE THE GROWTH OF ON-PREMISES MARKETING AUTOMATION SOFTWARE
        • Table ON-PREMISES: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
    • CLOUD
      • SCALABILITY AND COST-EFFECTIVENESS ARE THE MAJOR FACTORS DRIVING THE ADOPTION OF CLOUD-BASED MARKETING AUTOMATION
        • Table CLOUD: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • MARKETING AUTOMATION MARKET, BY APPLICATION
    • INTRODUCTION
      • Table MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2017-2024 (USD MILLION)
    • CAMPAIGN MANAGEMENT
      • RISE IN MULTICHANNEL COMMUNICATIONS TO DRIVE THE DEMAND FOR CAMPAIGN MANAGEMENT APPLICATION IN THE MARKETING AUTOMATION MARKET
        • Table CAMPAIGN MANAGEMENT: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017-2024 (USD THOUSAND)
    • EMAIL MARKETING
      • NEED FOR PERSONALIZED MESSAGES TO DRIVE THE ADOPTION OF EMAIL MARKETING APPLICATION
        • Table EMAIL MARKETING: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017-2024 (USD THOUSAND)
    • LEAD NURTURING AND LEAD SCORING
      • GROWING NEED TO CONVERT MAXIMUM PROSPECTS INTO CUSTOMERS TO INCREASE THE ADOPTION OF LEAD NURTURING AND LEAD SCORING APPLICATION
        • Table LEAD NURTURING AND LEAD SCORING: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017-2024 (USD THOUSAND)
    • SOCIAL MEDIA MARKETING
      • INCREASING NUMBER OF SOCIAL MEDIA PLATFORMS AND NEED FOR REAL-TIME INSIGHTS TO INCREASE THE DEMAND FOR SOCIAL MEDIA MARKETING
        • Table SOCIAL MEDIA MARKETING: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017-2024 (USD THOUSAND)
    • INBOUND MARKETING
      • GROWING NEED TO ATTRACT POTENTIAL CUSTOMERS TO INCREASE THE DEMAND FOR INBOUND MARKETING APPLICATION
        • Table INBOUND MARKETING: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017-2024 (USD THOUSAND)
    • ANALYTICS AND REPORTING
      • EMPHASIS ON ANALYZING PROSPECT INSIGHTS TO DRIVE THE ADOPTION OF ANALYTICS AND REPORTING APPLICATION
        • Table ANALYTICS AND REPORTING: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017-2024 (USD THOUSAND)
    • OTHERS
      • Table OTHERS: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017-2024 (USD THOUSAND)
  • MARKETING AUTOMATION MARKET, BY INDUSTRY
    • INTRODUCTION
      • Table MARKETING AUTOMATION MARKET SIZE, BY INDUSTRY, 2017-2024 (USD MILLION)
    • BANKING, FINANCIAL SERVICES, AND INSURANCE
      • NEED TO PROMOTE FINANCIAL OFFERINGS TO INCREASE THE DEMAND FOR MARKETING AUTOMATION IN THE BFSI INDUSTRY
        • Table BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
    • IT AND TELECOM
      • ADVENT OF TECHNOLOGICAL ADVANCEMENTS TO BOOST THE ADOPTION OF IT AND TELECOM INDUSTRY IN THE MARKETING AUTOMATION MARKET
        • Table IT AND TELECOM: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
    • RETAIL AND CONSUMER GOODS
      • INCREASED USE OF SOCIAL MEDIA PLATFORMS TO DRIVE THE GROWTH OF MARKETING AUTOMATION IN RETAIL AND CONSUMER GOODS INDUSTRY
        • Table RETAIL AND CONSUMER GOODS: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
    • TRAVEL AND HOSPITALITY
      • NEED TO HAVE A COMPETITIVE ADVANTAGE AND EFFECTIVELY CARRY OUT MARKETING CAMPAIGNS AMONG ENTERPRISES TO DRIVE THE GROWTH OF THE TRAVEL AND HOSPITALITY INDUSTRY
        • Table TRAVEL AND HOSPITALITY: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
    • HEALTHCARE AND LIFE SCIENCES
      • GROWING NEED TO DELIVER PERSONALIZED AND RELEVANT CONTENT WITH PROSPECTS TO DRIVE THE GROWTH OF MARKETING AUTOMATION IN THE HEALTHCARE AND LIFE SCIENCES INDUSTRY
        • Table HEALTHCARE AND LIFE SCIENCES: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
    • EDUCATION
      • INCREASED USAGE OF INTERNET AND MOBILE DEVICES AMONG YOUNG POPULATION TO DRIVE THE GROWTH OF MARKETING AUTOMATION IN THE EDUCATION INDUSTRY
        • Table EDUCATION: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
    • MEDIA AND ENTERTAINMENT
      • INCREASED NEED TO ENHANCE CUSTOMER EXPERIENCE TO DRIVE THE MARKETING AUTOMATION MARKET IN THE MEDIA AND ENTERTAINMENT INDUSTRY
        • Table MEDIA AND ENTERTAINMENT: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
    • MANUFACTURING
      • INCREASED NEED TO AUTOMATE BIDDING AND QUOTING PROCESSES TO DRIVE THE MARKETING AUTOMATION MARKET IN THE MANUFACTURING INDUSTRY
        • Table MANUFACTURING: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
    • OTHERS
      • Table OTHERS: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • MARKETING AUTOMATION MARKET, BY REGION
    • INTRODUCTION
      • Table MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
    • NORTH AMERICA
      • Table NORTH AMERICA: MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
      • Table NORTH AMERICA: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017-2024 (USD MILLION)
      • Table NORTH AMERICA: MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT TYPE, 2017-2024 (USD MILLION)
      • Table NORTH AMERICA: MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2017-2024 (USD THOUSAND)
      • Table NORTH AMERICA: MARKETING AUTOMATION MARKET SIZE, BY INDUSTRY, 2017-2024 (USD THOUSAND)
      • Table NORTH AMERICA: MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
      • UNITED STATES
      • CANADA
    • EUROPE
      • Table EUROPE: MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
      • Table EUROPE: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017-2024 (USD MILLION)
      • Table EUROPE: MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT TYPE, 2017-2024 (USD MILLION)
      • Table EUROPE: MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2017-2024 (USD THOUSAND)
      • Table EUROPE: MARKETING AUTOMATION MARKET SIZE, BY INDUSTRY, 2017-2024 (USD THOUSAND)
      • Table EUROPE: MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
      • UNITED KINGDOM
      • GERMANY
      • REST OF EUROPE
    • ASIA PACIFIC
      • Table ASIA PACIFIC: MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
      • Table ASIA PACIFIC: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017-2024 (USD MILLION)
      • Table ASIA PACIFIC: MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT TYPE, 2017-2024 (USD MILLION)
      • Table ASIA PACIFIC: MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2017-2024 (USD THOUSAND)
      • Table ASIA PACIFIC: MARKETING AUTOMATION MARKET SIZE, BY INDUSTRY, 2017-2024 (USD THOUSAND)
      • Table ASIA PACIFIC: MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
      • AUSTRALIA AND NEW ZEALAND
      • CHINA
      • REST OF ASIA PACIFIC
    • MIDDLE EAST AND AFRICA
      • Table MIDDLE EAST AND AFRICA: MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017-2024 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT TYPE, 2017-2024 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2017-2024 (USD THOUSAND)
      • Table MIDDLE EAST AND AFRICA: MARKETING AUTOMATION MARKET SIZE, BY INDUSTRY, 2017-2024 (USD THOUSAND)
      • Table MIDDLE EAST AND AFRICA: MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
      • SOUTH AFRICA
      • UNITED ARAB EMIRATES
      • REST OF MIDDLE EAST AND AFRICA
    • LATIN AMERICA
      • Table LATIN AMERICA: MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
      • Table LATIN AMERICA: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017-2024 (USD MILLION)
      • Table LATIN AMERICA: MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT TYPE, 2017-2024 (USD MILLION)
      • Table LATIN AMERICA: MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2017-2024 (USD THOUSAND)
      • Table LATIN AMERICA: MARKETING AUTOMATION MARKET SIZE, BY INDUSTRY, 2017-2024 (USD THOUSAND)
      • Table LATIN AMERICA: MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
      • BRAZIL
      • MEXICO
      • REST OF LATIN AMERICA
  • COMPETITIVE LANDSCAPE
    • COMPETITIVE SCENARIO
      • NEW PRODUCT LAUNCHES
        • Table NEW PRODUCT LAUNCHES, 2018-2019
      • BUSINESS EXPANSIONS
        • Table BUSINESS EXPANSIONS, 2017-2018
      • ACQUISITIONS
        • Table ACQUISITIONS, 2017-2019
      • PARTNERSHIPS AND COLLABORATIONS
        • Table PARTNERSHIPS AND COLLABORATIONS, 2017-2019
    • COMPETITIVE LEADERSHIP MAPPING
      • VISIONARY LEADERS
      • INNOVATORS
      • DYNAMIC DIFFERENTIATORS
      • EMERGING COMPANIES
  • COMPANY PROFILES
    • INTRODUCTION
    • ADOBE
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • HUBSPOT
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • SALESFORCE
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • SAS
      • BUSINESS OVERVIEW
      • SOFTWARE OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • ORACLE
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • ACOUSTIC
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • MNM VIEW
    • ACT-ON SOFTWARE
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
    • SENDINBLUE
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
    • ACTIVECAMPAIGN
      • BUSINESS OVERVIEW
      • PLATFORMS OFFERED
      • RECENT DEVELOPMENTS
    • SIMPLYCAST
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • MNM VIEW
    • CLICKDIMENSIONS
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
    • LEADSQUARED
    • KEAP
    • GETRESPONSE
    • ONTRAPORT
    • SHARPSPRING
    • NET-RESULTS
  • APPENDIX
    • DISCUSSION GUIDE
    • KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
    • AVAILABLE CUSTOMIZATIONS
    • RELATED REPORTS
    • AUTHOR DETAILS

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