Category: Marketing & Market Research
North America Marketing & Market Research
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Sales Promotion Services
... such as Aimia and subsidiaries of major advertising agencies such as Omnicom and WPP. COMPETITIVE LANDSCAPE Demand is driven by economic growth and by corporate profits. The profitability of individual companies depends on efficient order ... Read More
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Packaged Facts Report Package
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Marketing Attribution Software in the US - Procurement Research Report
... sales. The software tracks the events that lead to a sale (e.g. video advertisement, online banner or e-mail promotion) and determines the value of each component that contributed to the purchase. The software helps businesses ... Read More
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Promotional Products in the US - Procurement Research Report
... shows and other events to advertise a company or cause. They are also given to clients as a sign of appreciation for business. Popular promotional products include pens, tote bags and mugs. Common buyers are ... Read More
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The Gigs & Side Hustles Economy: A Market Analysis
... short-term, part-time jobs, have become a lot more popular among U.S. consumers, many of whom were hurt by the Great Recession and want to diversify their income streams. Technology has played a big part, as ... Read More
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Television Broadcasting
... ABC, CBS, Fox, and NBC; leading companies based outside the US include the British Broadcasting Corporation, Japan Broadcasting Corporation, RTL Group (Luxembourg), and ProSiebenSat1 Media (Germany). COMPETITIVE LANDSCAPE Advertising spending, program popularity, and consumer demographics ... Read More
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Search Engine Marketing Services in the US - Procurement Research Report
... rank in a search engine’s results makes it easier for websites to attract visitors, which positively impacts their business. SEM focuses on search engine optimization (SEO) services and can also include paid search advertising services. ... Read More
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Online Market Research Services in the US - Procurement Research Report
... Data can be gathered through internet surveys, questionnaires, customer feedback forms and other online tools. Buyers use information from online market research to identify existing and potential markets, target their advertising, understand customer preferences, improve ... Read More
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Promotion Fulfillment Services in the US - Procurement Research Report
... items. Promotional items can include coupons, samplesandsweepstakes prizes. Suppliers prepare, assemble and package the buyer’s marketing and promotional items;then the supplier distributesthe items to the buyer’s customers. This report excludes e-commerce and web fulfillment services. Read More
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Trade Show and Conference Planning in the US - Industry Market Research Report
... business-to-business events. Additionally, during the period, growth in disposable personal income helped propel greater attendance and revenue for business-to-consumer events. As a result, revenue in the Trade Show and Event Planning industry is expected to ... Read More
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Trade Show Displays in the US - Procurement Research Report
... displays, among others. Event management companies, sign production companies and trade show display specialists are the primary suppliers in the market. This report does not include conference and trade show planning services or other types ... Read More
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Direct Marketing Services
... Harland Clarke, Harte-Hanks, Merkle, and Wunderman (all based in the US). COMPETITIVE LANDSCAPE Demand is driven by economic activity and corporate profits. The profitability of individual companies depends on their targeting services, creative skills, and ... Read More
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E-mail Marketing Software in the US - Procurement Research Report
... segmentation and behavior analysis. Relevant services include e-mail creation, campaign management, reporting, analytics and data management. Key buyers of e-mail marketing software include digital marketing agencies, financial institutions and technology firms. This report does not ... Read More
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Billboard & Outdoor Advertising in the US - Industry Market Research Report
... on display faces, including billboards, public transit and street furniture. The industry experiences stiff competition from various advertising media. However, billboards remain an attractive form of advertising because of their ability to reach a mass ... Read More
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Online Survey Software in the US - Procurement Research Report
... and this software collates the data and presents the results to the survey creator. Businesses often use these surveys to gather feedback from employees as well as potential and current customers. This report excludes market ... Read More
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Direct Mail Advertising in the US - Industry Market Research Report
... has historically provided a less-expensive alternative to traditional advertising outlets like television, radio and magazines. However, for decades, increased competition from digital advertising has threatened the industry. Direct mail advertisers are expected to consolidate over ... Read More
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Billboard Advertising in the US - Procurement Research Report
... falling under this designation include bulletin billboards, digital billboards, poster billboards, wall displays and spectaculars. Suppliers of billboard advertising vary from large-scale national media companies to small-scale localized firms. This report does not include magazine ... Read More
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Sign Installation in the US - Procurement Research Report
... may also be installed for events or at government-owned establishments, such as public parks. Vendors in this market include multiline and specialty suppliers. Typical buyers include businesses of all sizes with office buildings or brick-and-mortar ... Read More
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Corrugated Point-of-Purchase Displays in the US - Procurement Research Report
... customers to purchase the products. These displays are typically placed near the point of purchase, which means they are often located near sales terminals, such as cash registers, to increase the likelihood of impulse sales. ... Read More
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Advertising Agencies in the US - Industry Market Research Report
... benefited from growing corporate profit and the proliferation of digital media, which have broadened operators' access to their target audiences. However, not all industry trends have been positive over the past five years. Digital services ... Read More
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Advertising & Marketing Services
... companies include Dentsu (based in Japan), Interpublic (the US), Omnicom (the US), Publicis (France), and WPP (Ireland). The digital marketing arms of global consulting firms Accenture, IBM, and PwC also rank among the top agencies ... Read More
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Entertainment, Media & Advertising Market Research Handbook 2019-2020
... entertainment, live performances, localadvertising, magazines, mobile media, news media, newspapers, outdoor advertising,place-based video advertising, radio, recorded music, television, the Internet, videogames, and more. Entertainment, Media & Advertising Market Research Handbook 2019-2020 profiles arange of sectors ... Read More
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Consumer Behavior 2019-2020
... presents dozens of surveys analyzing consumerspending characteristics, behavioral responses, and preferences. Easy-to-readsummaries of current research and other information useful for retailers, marketers,advertisers, and business consultants are presented. W hile there are other publicationsfocusing on general ... Read More
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Market Research & Polling Services
... in the US), and Nielsen and Kantar (both in the UK), as well as Gfk (Germany), Ipsos (France), and INTAGE (Japan). COMPETITIVE LANDSCAPE Demand is driven primarily by the health of the economy and corporate ... Read More
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U.S. Pet Market Outlook, 2018-2019
... less lead the pack. With its focus keenly on “what’s next”—and bringing to bear decades of pet market perspective and analysis—U.S. Pet Market Outlook is packed with quantitative and qualitative projections crafted to help pet ... Read More
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