Category: Marketing & Market Research
South America Marketing & Market Research
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Unveiling Transformative Megatrends in Latin America
... growth. Inflation and changing household dynamics are driving consumers to focus on saving time and money, while also prioritising their overall wellbeing in the face of economic and geopolitical uncertainty. ... Strategy Briefings offer unique ... Read More
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Venezuela in 2040: The Future Demographic
... fall between 2024 and 2040. Demographic changes, economic conditions and social trends are all contributing to negative net migration. Mid-Lifers (aged 45-64) will represent the largest portion of the population by 2040. Euromonitor's Venezuela in ... Read More
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Uruguay in 2040: The Future Demographic
... trends are all contributing to negative net migration. Uruguay’s birth rate is expected to fall between 2024 and 2040. The fertility rate will be lower than the average in the region. Mid-Lifers (aged 45-64) will ... Read More
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Paraguay in 2040: The Future Demographic
... trends are all contributing to negative net migration. The birth rate in Paraguay is anticipated to fall between 2024 and 2040. Middle Youth (aged 30-44) will represent the largest portion of the population by 2040. ... Read More
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Argentina in 2040: The Future Demographic
... fall between 2024 and 2040. The fertility rate will also be lower than the average in the region. Mid-Lifers (aged 45-64) will represent the largest portion of the population by 2040. Euromonitor's Argentina in 2040: ... Read More
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Colombia in 2040: The Future Demographic
... anticipated to fall between 2024 and 2040, while the fertility rate will also be below the regional average. Middle youth (aged 30-44) will represent the largest portion of the population by 2040. Generational cohorts will ... Read More
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Brazil in 2040: The Future Demographic
... trends are all contributing to negative net migration. Mid-Lifers (aged 45-64) will represent the largest portion of the population by 2040. The birth rate is expected to fall down between 2024 and 2040. The fertility ... Read More
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Bolivia in 2040: The Future Demographic
... the largest portion of the population by 2040. The birth rate in Bolivia is anticipated to fall between 2024 and 2040. Demographic changes, economic conditions and social trends are all contributing to negative net migration. ... Read More
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Ecuador in 2040: The Future Demographic
... anticipated to fall between 2024 and 2040. Demographic changes, economic conditions and social trends are all contributing to negative net migration. Middle Youth (aged 30-44) will represent the largest portion of the population by 2040. ... Read More
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Chile in 2040: The Future Demographic
... fall between 2024 and 2040. Fertility rates will also be lower than the average in the region. Mid-Lifers (aged 45-64) will represent the largest portion of the population by 2040. Generational cohorts will continue to ... Read More
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Peru in 2040: The Future Demographic
... anticipated to fall between 2024 and 2040. Middle Youth (aged 30-44) will represent the largest portion of the population by 2040. Generational cohorts in Peru will continue to influence consumer expenditure based on their specific ... Read More
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Consumer Food & Health Attitudes 2025
... is increasing it? Linking your strategy to the biggest consumer growth trends is a powerful tool. Knowing what consumers are thinking about how and what they eat helps you to refine your thinking and strategy. ... Read More
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BRICS Expansion: Implications and Market Opportunities
... influence is reshaping global trade, investment and consumer market dynamics. This report explores the implications of BRICS expansion for the global economic and consumer landscapes, highlighting key risks and opportunities for businesses. Strategy Briefings offer ... Read More
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Assistive Technology Market, By Product Type (Mobility Devices, Hearing Aids, Vision and Reading Aids, Communication Devices, Daily Living Aids, Prosthetics and Orthotics, Assistive Software and Apps, Others), By Disability Type (Mobility Impairment, Hearing Impairment, Visual Impairment, Speech and Language Impairment, Cognitive Impairment, Others), By Age Group (Children, Adults, and Elderly), By End User (Hospital, Homecare Settings and Others), By Region (North America, Europe, Asia Pacific, Latin America, Middle East, and Africa)
... For example, a student with a visual impairment might use a slant board to assist with writing or a talking calculator when working on math. In the classroom, a student with a motor impairment might ... Read More
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AVOD Services Market, By Content Type (Movies, TV Shows, Original Series, News, Sports, User-Generated Content (UGC)), By Platform Type (Standalone AVOD platforms, AVOD offerings within broader streaming services, AVOD-supported social media platforms), By Genre (Drama, Comedy, Action/Adventure, Horror/Thriller, Romance, Sci-Fi/Fantasy, Documentary, Animation), By Device (Mobile devices (smartphones, tablets), Desktop and laptops, Smart TVs, Streaming devices (e.g., Roku, Amazon Fire TV, Apple TV)), By Advertising Format (Pre-roll ads, Mid-roll ads, Post-roll ads, Banner ads, Interactive ads, Native ads), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)
... vary. AVOD has become increasingly popular amongst sports teams and leagues, who use their platforms to create behind-the-scenes content and stream live events. This allows them to generate more revenue through advertisements. Market Dynamics: Increasing ... Read More
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TV Ad Spending Market, By Delivery Platform (Cable TV, Satellite TV, Others), By Time Slot (20 Seconds, 60 Seconds, and More than 60 Seconds), By Geography (North America, Europe, Asia Pacific, Latin America, Middle East and Africa)
... air commercials on broadcast and cable networks. As consumer behaviour evolves in the digital age, the effectiveness and ROI of TV ads continue to be a topic of interest and adaption for businesses aiming to ... Read More
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Open Source CRM Software Market, By Type (Operational CRM, Analytical CRM, Collaborative CRM, and Other types), By Deployment Mode (On-premises, Cloud-based, and Hybrid), By Organization Size (Large Enterprises and Small & Medium Enterprises), By End-user Industry (BFSI, Retail, Healthcare, Telecom & IT, Discrete Manufacturing, Government & Education, and Others), By Application (Marketing, Sales, Customer service and support, and Others), By Component (Software and Services), By Geography (North America, Europe, Asia Pacific, Latin America, Middle East and Africa)
... CRMs provide a cost-effective alternative for managing relationships and interactions with customers. Some key benefits of open source CRMs include low upfront costs, flexibility to customize features as per business needs, and avoiding vendor lock-ins. ... Read More
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Global Circular Fashion Market, By Product Type (Apparel, Accessories, Footwear, Others), By End-use (Men, Women, Kids, Unisex, Others), By Distribution Channel (Online, Offline, Others), By Textile Source (Organic, Recycled, Reused, Natural Materials, Others), By Consumer Group (Millennials, Generation X, Generation Z, Baby Boomers, Others), By Geography (North America, Latin America, Europe, Middle East & Africa, and Asia Pacific)
... use of resources by emphasizing the reuse, recycle, and reduce principles. The traditional linear fashion model, known as the take-make-dispose model, has been detrimental to the environment, causing excessive waste, pollution, and depletion of natural ... Read More
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LGBT Tourism Market, By Traveler Type (Solo Travel, Couples Travel, Group Travel, and Others ), By Interest (Nightlife and Partying, Cultural and Heritage, Beaches and Sun, and Others), By Accommodation Type (Hotels, Homestays/Rentals, and Others), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)
... a result, dedicated tourism offerings catering to this group have emerged targeting their distinctive needs, interests, and spending priorities. Several tourist hotspots worldwide now host Pride events and parades throughout the year attracting sizable visitors ... Read More
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Sustainable Tourism Market, By Type (Coastal Tourism, Mountain Tourism, Island Tourism, and Others), By Traveler Type (Solo, Group, Family, and Couples), By Age Group (Millennial, Baby Boomers, Generation X, Silver hair), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)
... travelers opportunities to experience cultural and natural heritage in a responsible and low-impact way. By reducing pollution and environmental degradation, supporting social and economic development in destinations, sustainable tourism aims to provide a better life ... Read More
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Educational Tourism Market, By Age Group (Less Than 15 Years , 16-25 Years , 26-40 Years , and 41-55 Years), By Education Type (Primary , Secondary , College , and Post-graduation), By Occupation (Students, Teachers, Government Officials, Corporation Managers, Enterprise Owners, Workers, and Others), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)
... language courses, or taking specialized academic programs. The global educational tourism market has seen tremendous growth over the past decade due to rising disposable income, globalization, and increasing emphasis on life-long learning. More students are ... Read More
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Data Management Advertising Software Market, By Component (Cloud, On-premise), By Data Source (First-party Data, Second-party Data, Third-party Data), By End User (Ad Agencies, Publishers), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)
... day through various online and offline channels, businesses have started recognizing the value of collecting, analyzing and activating this data to improve their advertising and marketing campaigns. Data management platforms allow companies to gather consumer ... Read More
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Hearing Aids Market, By Product Type (Hearing Aid Devices, Hearing Implants), By Type of Hearing Loss (Conductive Hearing Loss, Sensorineural Hearing Loss, Mixed Hearing Loss), By Patient Type (Adults, Paediatrics), By Sales Channel (Otolaryngology Clinics, E-commerce, Retail Stores, Others), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)
... witnessing steady growth over the past few decades. Hearing aids are devices that are designed to amplify and modulate sound for the wearer. These are helpful for individuals suffering from hearing loss or impairment by ... Read More
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France Creator Economy Market, By Platform (Social Media Platforms, Video Sharing Platforms, Podcasting Platforms, Live Streaming Platforms, eCommerce Platforms, Others), By Revenue Model (Advertising, Paid Subscriptions, Merchandise, Affiliate Marketing, Sponsorships and Partnerships, Tips/Donations), By End User (Amateur Creator, Professional Creator), By Content Type (Video Content, Audio Content, Written Content, Others), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)
... and micro-business owners. This has helped foster a thriving community of content creators, programmers, designers, and other independent professionals who earn income by marketing their skills and talents directly to clients. The creator economy allows ... Read More
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Latin America Buy Now Pay Later Business and Investment Opportunities - 75+ KPIs on BNPL Market Size, End-Use Sectors, Market Share, Product Analysis, Business Model, Demographics - Q1 2025 Update
... achieving a CAGR of 40.4%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 20.9% during 2025-2030. By the end of 2030, the BNPL sector is projected ... Read More
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