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U.S. Tequila Market: Industry Analysis & Outlook (2018-2022)

U.S. Tequila Market: Industry Analysis & Outlook (2018-2022)

Tequila is a popular distilled beverage and type of alcoholic drink made from the blue agave plant in Mexico. Mexico is the only origin of tequila. Tequila is produced from agave, a plant that is part of the agavoideae subfamily and originates in arid regions. There are over 290 agave species but only Tequilana Weber blue variety can be used to make tequila.

Mexico is the second largest consumer of tequila after the United States. Mexican law states that tequila can be produced in the state of Jalisco and limited municipalities in the states of Guanajuato, Michoacán, Nayarit and Tamaulipas.

All tequila must contain at least 51% blue agave. Good tequila is 100% blue agave which will be clearly marked on the bottle. Tequila which is not 100% agave is called mixto as it is blended with sugar and water during distillation. Tequilas are broadly categorized into five types, Blanco, Joven, Reposado, Anejo and Extra Anejo. Some tequilas are clear and are called blanco or silver tequila. Other takes on a brown color due to one of two possible sources. Gold tequilas often get their color from the addition of caramel or other additives. Some tequilas are flavored with small amounts of sherry, prune concentrate and coconut.

The U.S. tequila market is expected to grow in future due to improvement in economic condition, growing Hispanic population, rising popularity among millennial population and growing female population. Key trends of this market include premiumisation, increasing demand for handcrafted tequilas, new product introduction and rise in cocktail culture. However, there are some factors which can hinder the growth of the market which includes decrease in agave plantation and growing cannabis consumption in the U.S.

The report “U.S. Tequila Market: Industry Analysis & Outlook (2018-2022)” by Koncept Analytics provides an extensive research and detailed analysis of the present market along with future outlook. The report discusses the major growth drivers and challenges of the U.S. market. The report profiles the key players of the market including Becle SAB de CV, Suntory Holdings Limited, Pernod Ricard and Brown Forman Corporation.


1. Introduction
1.1 Tequila
1.2 History of Tequila
1.3 Tequila Production
1.4 Classification of Tequila
Table 1: Classification of Tequila
1.5 Categories of Tequila
Table 2: Categories of Tequila
2. The U.S. Tequila Market
2.1 The U.S. Tequila Market by Value
Table 3: The U.S. Tequila Market by Value (2013-2017)
2.2 The U.S. Tequila Market Forecast by Value
Table 4: The U.S. Tequila Market Forecast by Value (2018-2022)
2.3 The U.S. Tequila Market Share by Value
Table 5: The U.S. Tequila Market Share by Value (2013-2017)
2.4 The U.S. Tequila Market by Volume
Table 6: The U.S. Tequila Market by Volume (2013-2017)
2.5 The U.S. Tequila Market Forecast by Volume
Table 7: The U.S. Tequila Market Forecast by Volume (2018-2022)
2.6 The U.S. Tequila Market Share by Volume
Table 8: The U.S. Tequila Market Share by Volume (2013-2017)
2.7 The U.S. Tequila Market by Price Segment
2.7.1 The U.S. Tequila Market Share by Price Segment
Table 9: The U.S. Tequila Market Share by Price Segment (2017)
2.7.2 The U.S. Tequila Market Share Forecast by Price Segment
Table 10: The U.S. Tequila Market Share Forecast by Price Segment (2022)
2.7.3 The U.S. Tequila Market by Price Segment
Table 11: The U.S. Tequila Market by Price Segment (2013-2017)
2.7.4 The U.S. Tequila Market Forecast by Price Segment
Table 12: The U.S. Tequila Market Forecast by Price Segment (2018-2022)
2.8 The U.S. Tequila Volume by Price Segment
2.8.1 The U.S. Tequila Volume Share by Price Segment
Table 13: The U.S. Tequila Volume Share by Price Segment (2017)
2.8.2 The U.S. Tequila Volume Share Forecast by Price Segment
Table 14: The U.S. Tequila Volume Share Forecast by Price Segment (2022)
2.8.3 The U.S. Tequila Volume by Price Segment
Table 15: The U.S. Tequila Volume by Price Segment (2013-2017)
2.8.4 The U.S. Tequila Volume Forecast by Price Segment
Table 16: The U.S. Tequila Volume Forecast by Price Segment (2018-2022)
2.9 The U.S. Tequila Import Share by Value
Table 17: The U.S. Tequila Import Share by Value (2017)
2.10 The U.S. Tequila Import by Value
Table 18: The U.S. Tequila Import by Value (2013-2017)
2.11 The U.S. Tequila Import Share by Volume
Table 19: The U.S. Tequila Import Share by Volume (2017)
2.12 The U.S. Tequila Import by Volume
Table 20: The U.S. Tequila Import by Volume (2013-2017)
2.13 The U.S. Tequila Consumption Share by States
Table 21: The U.S. Tequila Consumption Share by States (2017)
3. Market Dynamics
3.1 Growth Drivers
3.1.1 Improvement in Economic Condition
Table 22: The U.S. GDP (2013-2017)
3.1.2 Growing Hispanic Population
Table 23: The U.S. Hispanic Population (2013-2017)
3.1.3 Increasing Popularity among Millennial Population
Table 24: The U.S. Millennial Population Forecast (2017-2035)
3.1.4 Increasing Urban Population
Table 25: The U.S. Urban Population (2013-2017)
3.1.5 Rising Female Population
Table 26: The U.S. Female Population (2013-2017)
3.2 Key Trends & Developments
3.2.1 Rise in Premiumisation
Table 27: The U.S. Tequila Volume CAGR by Price Segment (2013-2017)
3.2.2 Introduction of New Tequila Products
Table 28: Tequila Product Introduction in the U.S. (2013-2017)
3.2.3 Rise in Cocktail Culture
3.2.4 Increasing Demand of Handcrafted Tequila
3.3 Challenges
3.3.1 Increasing Cannabis Consumption
Table 29: Cannabis Impact on Alcohol Consumption (2017)
3.3.2 Decrease in Agave Plantation
4. Competitive Landscape
4.1 Global Market
4.1.1 Revenue and Market Cap Comparison
Table 30: Key Players - Revenue & Market Cap Comparison (2017)
4.2 The U.S. Market
4.2.1 The U.S. Tequila Volume Share by Brand
Table 31: The U.S. Tequila Volume Share by Brand (2017)
4.2.2 The U.S. Tequila Volume Comparison by Brand
Table 32: The U.S. Tequila Volume Comparison by Brand (2013-2017)
4.2.3 The U.S. Luxury Tequila Volume Comparison
Table 33: The U.S. Luxury Tequila Volume Comparison (2013-2017)
5. Company Profiles
5.1 Brown Foreman Corporation
5.1.1 Business Overview
Table 34: Brown Foreman Corporation Net Sales by Geographical Area (2017)
5.1.2 Financial Overview
Table 35: Brown Foreman Corporation Net Sales and Net Income (2013-2017)
5.1.3 Business Strategies
5.2 Suntory Holdings Limited
5.2.1 Business Overview
Table 36: Suntory Holdings Limited Revenue by Segment (2017)
5.2.2 Financial Overview
Table 37: Suntory Holdings Limited Revenue and Profit (2013-2017)
5.2.3 Business Strategies
5.3 Pernod Ricard
5.3.1 Business Overview
Table 38: Pernod Ricard Revenue by Geographical Area (2017)
5.3.2 Financial Overview
Table 39: Pernod Ricard Net Sales and Net Profit (2013-2017)
5.3.3 Business Strategies
5.4 Becle SAB de CV
5.4.1 Business Overview
Table 40: Becle SAB de CV Revenue by Brand (2017)
5.4.2 Financial Overview
Table 41: Becle SAB de CV Net Sales and Net Income (2014-2017)
5.4.3 Business Strategies

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