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Wine

Wine

In 2014 the UK wine market was estimated to have grown in value by 1.9% year-on-year driven by a combination of price increases and recovering consumer demand.

Executive Summary

In 2014 the UK wine market was estimated to have grown in value by 1.9% year-on-year driven by a combination of price increases and recovering consumer demand. Ongoing price increases have been the main driver of growth in the sector for a number of years driven by the alcohol duty escalator which imposed a 2% above retail price index (RPI) inflation increase on wine duty since its introduction in 2008 to its abolition in March 2014.

The UK market is well established representing one of the largest importers of wine in the world. As a result the sector is incredibly diverse with a significant variety of products on offer in terms of type grape and appellation — both regional and national — at a wide range of price points.

Despite this and growth in the value of the market wine has exhibited ongoing declines in terms of volume sales in recent years. This decline in volume is attributable to the impact of the economic recession in the UK and the resulting squeeze on consumer expenditure combined with price increases under the duty escalator. The on-trade sector has been particularly affected as consumers increasingly turn towards the cheaper off-trade sector during periods of economic downturn.

However certain wine products have proved resilient to recessionary pressures exhibiting volume and value growth in spite of falling expenditure. A key example of this is the sparkling wine sector with Italian Prosecco proving particularly popular. Prosecco — and to a lesser extent...


Introduction & Definition
REPORT COVERAGE
MARKET SECTORS
Other Classifications
By Country of Origin
By Region of Origin
By Varietal
By ABV
1. Executive Summary
2. What’s KEY in the Market?
KEY DRIVERS
MARKET TRENDS
Sparkling Wine
Pub Closures
English Wine
ECONOMIC TRENDS
Table 2.1: UK Economic Trends (000, £m, % and £), 2010-2014
MARKET POSITION
Table 2.2: The Total UK Alcoholic Drinks Market by Sector by Value (£m at rsp and %), 2014
Figure 2.1: The Total UK Alcoholic Drinks Market by Sector by Value (%), 2014
Table 2.3: Wine and Spirits Released for Sale in the UK by Volume (hectolitres), Year Ending March 2014
HOW ROBUST IS THE MARKET?
3. Market Size, Segmentation & Forecasts
MARKET SIZE & SEGMENTATION
The Total Market
Table 3.1: The Total UK Wine Market by Value at Current Prices, Volume and Average Price per Litre (£m at rsp, million litres and £), 2010-2014
Figure 3.1: The Total UK Wine Market by Value at Current Prices and Volume (£m at rsp and million litres), 2010-2014
Market Sectors
By Type
Table 3.2: The UK Market for Wine by Type by Value at Current Prices (£m at rsp and %), 2010-2014
By Carbonation
Table 3.3: The UK Market for Wine by Carbonation by Value at Current Prices (£m at rsp and %), 2010-2014
By Country of Origin
Table 3.4: Wine Purchased by Country of Origin (% of adults), 2014
FORECASTS
Future Trends
Calorie Labelling
Low-Alcohol/Low-Calorie Wines
Future Economic Trends
Table 3.5: Economic Forecasts (000, % and million), 2015-2019
Forecast Total Market
Table 3.6: Forecast UK Wine Market by Value at Current Prices, Volume and Average
Price per Litre (£m at rsp, million litres and £), 2015-2019
Figure 3.5: Forecast UK Wine Market by Value at Current Prices, Volume and Average Price per Litre (£m at rsp, million litres and £), 2015-2019
MARKET GROWTH
Figure 3.6: Growth in the UK Wine Market by Value at Current Prices (£m at rsp), 2010-2019
Figure 3.7: Growth in the UK Wine Market by Volume (million litres), 2010-2019
4. International Perspective
OVERVIEW
Europe
The US
BRIC
OVERSEAS TRADE
General Overview
Table 4.1: UK Balance of Trade for Wine by Value (£m), 2010-2014
Figure 4.1: UK Balance of Trade for Wine by Value (£m), 2010-2014
Exports
Table 4.2: UK Wine Exports by Value at Current Prices (£m), 2010-2014
Imports
Table 4.3: UK Wine Imports by Value at Current Prices (£m), 2010-2014
5. Competitor Analysis
MARKET LEADERS — COUNTRIES
Table 5.1: UK Wine Imports by Country of Origin by Value (%), 2010-2014
Old World Wines
Italy
New World Wines
MARKET LEADERS — COMPANIES
Table 5.2: Leading UK Wine Suppliers by Turnover (£m), Latest Year End
Accolade Wines Holdings Europe Ltd
Table 5.3: Financial Results for Accolade Wines Holdings Europe Ltd (£000), Years Ending 30th June 2011-2014
Bacardi-Martini Ltd
Table 5.4: Financial Results for Bacardi-Martini Ltd (£000), Years Ending 31st March 2010-2014
Bargain Booze Ltd
Table 5.5: Financial Results for Bargain Booze Ltd (£000), Years Ending 30th April 2010-2013 and 27th April 2014
Bibendum Wine Ltd
Table 5.6: Financial Results for Bibendum Wine Ltd (£000), Years Ending 31st March 2010-2014
Brown-Forman Beverages Europe Ltd
Table 5.7: Financial Results for Brown-Forman Beverages Europe Ltd (£000), Years Ending 30th April 2010-2014
Diageo PLC
Table 5.8: Financial Results for Diageo PLC (£000), Years Ending 30th June 2010-2014
Direct Wines Holdings Ltd
Table 5.9: Financial Results for Direct Wines Holdings Ltd (£000), Years Ending June and July 2010-2014
Majestic Wine PLC
Table 5.10: Financial Results for Majestic Wine PLC (£000), Years Ending March and April 2010-2014
Matthew Clark Wholesale Ltd
Table 5.11: Financial Results for Matthew Clark Wholesale Ltd (£000), Years Ending February 2010-2014
Pernod Ricard UK Ltd
Table 5.12: Financial Results for Pernod Ricard UK Ltd (£000), Years Ending 30th June 2010-2014
NUMBER OF COMPANIES
MARKETING ACTIVITY
Table 5.13: Main Media Advertising Expenditure on Wine by Type (£000), Year Ending September 2014
Figure 5.1: Main Media Advertising Expenditure on Wine by Type (£000), Year Ending September 2014
Table 5.14: Main Media Advertising Expenditure on Wine by Type by Company (£000), Year Ending September 2014
Table 5.15: Main Media Advertising Expenditure on Multiple Wine Products and Product Ranges (£000), Year Ending September 2014
KEY TRADE ASSOCIATIONS
EXHIBITIONS/TRADE SHOWS
6. Buying Behaviour
CONSUMPTION AND SPENDING HABITS
Consumption
Table 6.1: Consumption of Still and Sparkling Wine in the Last 12 Months (% of adults), 2014
Table 6.2: Consumption of Wines by Type in the Last 12 Months (% of adults), 2014
By Volume
Table 6.3: Consumption of Still and Sparkling Wine in the Last Month by Volume (% of adults), 2014
By Expenditure
Table 6.4: Normal Spend Per Bottle (% of adults), 2014
CONSUMER DYNAMICS
Overview
Table 6.5: Summary of Attitudes and Habits Regarding Wine (% of respondents), May 2015
Important Factors When Buying Wine
Table 6.6: Key Factors When Buying Wine (% of respondents), May 2015
Table 6.7: Key Factors When Buying Wine (% of respondents), May 2015
Method of Buying Wine
Table 6.8: Main Channel for Buying Wine (% of respondents), May 2015
Table 6.9: Main Channel for Buying Wine (% of respondents), May 2015
Non-Buyers of Wine
Table 6.10: Non-Buyers of Wine (% of respondents), May 2015
7. Strengths, Weaknesses, Opportunities & Threats
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
8. PESTEL
POLITICAL
EU Rules for Vine Plantings
EU Alcohol Strategy
ECONOMIC
Alcohol Duty
Online Wine Market
SOCIAL
Public Health Responsibility Deal
Alcohol Consumption
TECHNOLOGICAL
ENVIRONMENTAL
LEGISLATIVE
Statutory Code for Pubcos
9. Further Sources
Associations
Publications
General Sources
Government Publications
Other Sources
Understanding Consumer Survey Data
Number, Profile, Penetration
Social Grade
Standard Region
Key Note Research
The Key Note Range of Reports

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