Mezcal Market by Product and Geography - Forecast and Analysis 2020-2024

Global Mezcal market 2020-2024

Technavio has been monitoring the global mezcal market and it is poised to grow by USD 863.16 mn during 2020-2024
, progressing at a CAGR of 22% during the forecast period. Our reports on global mezcal market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by the rising demand for premium spirit products.
In addition, growing emphasis on sustainable production practices is anticipated to boost the growth of the global mezcal market as well.

Market Segmentation

Technavio's global mezcal market is segmented as below:
ProductMezcal joven Mezcal reposado Mezcal añejoGeographic segmentationNorth America APAC Europe South America MEA
Key Trends for global mezcal market growth

This study identifies growing emphasis on sustainable production practices as the prime reasons driving the global mezcal market growth during the next few years.

Prominent vendors in global mezcal market

We provide a detailed analysis of around 25 vendors operating in the global mezcal market, including some of the vendors such as BECLE SAB DE CV, Craft Distillers, Destilería Tlacolula, Diageo Plc, El Silencio Holdings Inc., Ilegal Mezcal, Mezcal Amores, Pernod Ricard SA, Scorpion Mezcal and William Grant & Sons Ltd. .

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.


About Technavio
Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast an accurate market growth.


  • Executive Summary
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market characteristics
    • Value chain analysis
  • Market Sizing
    • Market definition
      • Table Product / Service portfolio of key vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2019
    • Market outlook: Forecast for 2019 - 2024
      • Table Global - Market size and forecast 2019 - 2024 ($ million)
      • Table Global market: Year-over-year growth 2019 - 2024 (%)
  • Five Forces Analysis
    • Five Forces Summary
      • Table Five forces analysis 2019 & 2024
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2019
  • Market Segmentation by Product
    • Market segments
      • Table Product placement - Market share 2019-2024 (%)
    • Comparison by Product placement
      • Table Comparison by Product placement
    • Mezcal joven - Market size and forecast 2019- 2024
      • Table Mezcal joven - Market size and forecast 2019-2024 ($ million)
      • Table Mezcal joven - Year-over-year growth 2019-2024 (%)
    • Mezcal reposado - Market size and forecast 2019- 2024
      • Table Mezcal reposado - Market size and forecast 2019-2024 ($ million)
      • Table Mezcal reposado - Year-over-year growth 2019-2024 (%)
    • Mezcal añejo - Market size and forecast 2019- 2024
      • Table Mezcal añejo - Market size and forecast 2019-2024 ($ million)
      • Table Mezcal añejo - Year-over-year growth 2019-2024 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product
  • Customer landscape
    • Table Customer landscape
  • Geographic Landscape
    • Geographic segmentation
      • Table Market share by geography 2019-2024 (%)
    • Geographic comparison
      • Table Geographic comparison
    • North America - Market size and forecast 2019- 2024
      • Table North America - Market size and forecast 2019-2024 ($ million)
      • Table North America - Year-over-year growth 2019-2024 (%)
    • Europe - Market size and forecast 2019-2024
      • Table Europe - Market size and forecast 2019-2024 ($ million)
      • Table Europe - Year-over-year growth 2019-2024 (%)
    • APAC - Market size and forecast 2019-2024
      • Table APAC - Market size and forecast 2019-2024 ($ million)
      • Table APAC - Year-over-year growth 2019-2024 (%)
    • South America - Market size and forecast 2019- 2024
      • Table South America - Market size and forecast 2019-2024 ($ million)
      • Table South America - Year-over-year growth 2019-2024 (%)
    • MEA - Market size and forecast 2019-2024
      • Table MEA - Market size and forecast 2019-2024 ($ million)
      • Table MEA - Year-over-year growth 2019-2024 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Volume driver - Demand led growth
      • Rising demand for premium spirit products
      • Increasing investment by international players
    • Volume driver - Supply led growth
      • Increase in mezcal exports
    • Market challenges
      • Growing production and supply constraints
      • Competition from substitutes
      • Negative impact of NOM regulations in Mexico
        • Table Impact of drivers and challenges
    • Market trends
      • Rising prominence of social media and celebrity influencers
      • Popularity of handcrafted, artisanal Mezcal
      • Growing emphasis on sustainable production practices
  • Vendor Landscape
    • Overview
    • Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
      • Table Industry risks
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Market positioning of vendors
    • BECLE SAB DE CV
      • Table BECLE SAB DE CV - Overview
      • Table BECLE SAB DE CV - Business segments
      • Table BECLE SAB DE CV – Key news
      • Table BECLE SAB DE CV - Key offerings
      • Table BECLE SAB DE CV - Segment focus
    • Craft Distillers
      • Table Craft Distillers - Overview
      • Table Craft Distillers - Product and service
      • Table Craft Distillers - Key offerings
    • Destilería Tlacolula
      • Table Destilería Tlacolula - Overview
      • Table Destilería Tlacolula - Product and service
      • Table Destilería Tlacolula - Key offerings
    • Diageo Plc
      • Table Diageo Plc - Overview
      • Table Diageo Plc - Business segments
      • Table Diageo Plc – Key news
      • Table Diageo Plc - Key offerings
      • Table Diageo Plc - Segment focus
    • El Silencio Holdings Inc.
      • Table El Silencio Holdings Inc. - Overview
      • Table El Silencio Holdings Inc. - Key offerings
    • Ilegal Mezcal
      • Table Ilegal Mezcal - Overview
      • Table Ilegal Mezcal - Product and service
      • Table Ilegal Mezcal – Key news
      • Table Ilegal Mezcal - Key offerings
    • Mezcal Amores
      • Table Mezcal Amores - Overview
      • Table Mezcal Amores - Key offerings
    • Pernod Ricard SA
      • Table Pernod Ricard SA - Overview
      • Table Pernod Ricard SA - Business segments
      • Table Pernod Ricard SA – Key news
      • Table Pernod Ricard SA - Key offerings
    • Scorpion Mezcal
      • Table Scorpion Mezcal - Overview
      • Table Scorpion Mezcal - Product and service
      • Table Scorpion Mezcal - Key offerings
    • William Grant & Sons Ltd.
      • Table William Grant & Sons Ltd. - Overview
      • Table William Grant & Sons Ltd. - Product and service
      • Table William Grant & Sons Ltd. – Key news
      • Table William Grant & Sons Ltd. - Key offerings
  • Appendix
    • Scope of the report
      • Objectives
      • Notes and caveats
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research Methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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