Juice Market in the US 2015-2019
Juices have become a popular choice of drink globally, as they contain nutrients like minerals, vitamins, and antioxidants. However, they lack the fiber present in the fruit or vegetable from which they are extracted. Juices can be classified into different categories based on its content, sales category, and origin.
Technavio's analysts forecast the juice market in the US in terms of revenue and volume to grow at a CAGR of 1.48% and 0.69%, respectively, over the period 2014-2019.
Covered in this report
This report covers the present scenario and growth prospects of the juice market in the US for 2015-2019. To calculate the market size, the report considers revenue generated from the retail sales of juices in terms of revenue and retail consumption and in terms of volume. The market is further segmented on the basis of types, shelving, and distribution channel.
Technavio's report, Juice Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. It also covers the market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.Key vendors
Technavio Announces the Publication of its Research Report – Juice Market in the US 2015-2019
Technavio recognizes the following companies as the key players in the Juice Market in the US: Citrus World, Coca-Cola, Dr Pepper Snapple and PepsiCo
The other prominent vendors are: Asahi Soft Drink, BluePrint, Campbell's, Cascadian Farm Organic, Del Monte, F&N Foods, Natalie's Orchid Island Juice, Nestlé, Noble Organic, Ocean Spray, Odwalla, Old Orchard Organics, Pom Wonderful, Pressed Juice Green 3, R.W. Knudsen Family, Schweppes Australia, Starbucks, Sunkist Growers, Suntory Beverage & Food, Tampico Beverage, Tree Ripe, Uncle Matt's Organic and Welch Foods
Commenting on the report, an analyst from Technavio’s team said: “Organic juice is often cold-pressed and is not made from artificially ripened fruits and vegetables that are sprayed with harmful pesticides and chemicals. These days, consumers are even concerned about the origin and quality of raw materials. Organic juice is priced higher than normal juice and contains essential nutrients. It is rich in minerals and antioxidants. The majority of the leading juice vendors are now selling organic juice. Suja Elements, Go Green, and True Organic are some examples of the leading organic juice brands.”
According to the report, the juice market in the US will be positively affected by the growth of the organized retail sector. The growth of the customer base for these products has necessitated an increase in the availability of fruit juice products in a variety of retail stores, such as supermarkets, hypermarkets, and pop-up stores, making it convenient for consumers to purchase them. The increasing availability of these products online is also influencing the sales in the market, which is expected to be a major driver in the growth of the market. Apart from selling their products through organized retail channels, juice vendors can effectively market their products through various sponsored programs. This can help vendors obtain direct customer feedback to be used for refining their products.
Further, the report states that vendors are criticized worldwide for providing limited information about their products that often misleads the consumers.
Citrus World, Coca-Cola, Dr Pepper Snapple, PepsiCo, Asahi Soft Drink, BluePrint, Campbell's, Cascadian Farm Organic, Del Monte, F&N Foods, Natalie's Orchid Island Juice, Nestlé, Noble Organic, Ocean Spray, Odwalla, Old Orchard Organics, Pom Wonderful, Pressed Juice Green 3, R.W. Knudsen Family, Schweppes Australia, Starbucks, Sunkist Growers, Suntory Beverage & Food, Tampico Beverage, Tree Ripe, Uncle Matt's Organic, Welch Foods