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Global Campaign Management Software Market 2017-2021

Global Campaign Management Software Market 2017-2021

About Campaign Management Software

CMS is mainly used to streamline, schedule, segment, and track marketing campaigns. It also provides features such as e-mail marketing, campaign creation and management, data collection and storage, and data analysis and reporting.

Technavio’s analysts forecast the global campaign management software market to grow at a CAGR of 19.35% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global campaign management software market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of CMS licenses, installation and implementation of software, training, maintenance, and subscriptions.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Campaign Management Software Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

key vendors
  • Adobe Systems
  • IBM
  • Salesforce.com
  • SAS Institute
  • Oracle
Other prominent vendors
  • AgilOne
  • Alterian
  • Comarch
  • Experian
  • Five9
  • HubSpot
  • Infor
  • Marin Software
  • Marketo
  • Microsoft
  • OpenText
  • RedPoint Global
  • Salesboom.com
  • SAP
  • Selligent
Market driver
  • Growing need for improvement in market response and customer digital experience
  • For a full, detailed list, view our report
Market challenge
  • High implementation and maintenance cost
  • For a full, detailed list, view our report
Market trend
  • Emergence of omnichannel marketing
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Key market highlights
  • Economic overview
    • Economic overview of the market
  • Market assumptions
    • Table Market assumptions
  • Market landscape
    • Market overview
    • Market size and forecast
      • Table Global CMS market 2016-2021 ($ billions)
  • Market segmentation by deployment model
    • Global CMS market by deployment
      • Table Global CMS market by deployment model 2016-2021 (% share)
      • Table Global CMS market by deployment model 2016-2021 ($ billions)
      • Table Difference between on-premises and cloud-based CMS
  • Geographical segmentation
    • Global CMS market by geography
      • Table Global CMS market by geography 2016-2021 (% share)
      • Table Global CMS market by geography 2016-2021 ($ billions)
    • Americas
      • Table Number of smartphone users in Brazil 2013-2016 (millions)
      • Table Categorization of mobile Internet users in Brazil by age group
    • EMEA
    • APAC
  • Buying criteria
    • Table Buying criteria for CMS
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Impact of drivers on key customer segments
      • Table Impact of drivers
    • Market challenges
      • Table Open-source CMS
    • Impact of challenges on key customer segments
      • Table Impact of challenges
  • Market trends
    • Emergence of omnichannel marketing
    • Emergence of location-based marketing
    • Use of predictive analytics in CMS
  • Five forces analysis
    • Table Five forces analysis
  • Vendor landscape
    • Major-vendor offerings
      • Table Product offerings
    • Competitive scenario
      • Table Competitive parameters for vendors
    • Vendor matrix
      • Table Vendor matrix analysis of product and features
    • Competitive rating
      • Table Competitive rating
  • Key vendor profiles
    • Adobe Systems
    • IBM
    • Salesforce.com
    • SAS Institute
    • Oracle
    • Vendor highlights
      • Table Key news of vendors
      • Table Major mergers and acquisitions in global CMS market
    • Other prominent vendors
      • Table Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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