Frozen Breakfast Foods Market by Distribution Channel and Geography - Global Forecast and Analysis 2019-2023

Global Frozen Breakfast Food Market: About this market

Technavio’s frozen breakfast food market analysis considers sales from hypermarkets and supermarkets, grocery and convenience stores, and online retail. Our analysis also considers the sales of frozen breakfast food in APAC, Europe, North America, South America, and MEA. In 2018, the hypermarkets and supermarkets segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as easy purchasing process for consumers and the availability of a diverse range of products will play a significant role in the hypermarkets and supermarkets segment to maintain its market position. Also, our global frozen breakfast food market report looks at factors such as increasing launch of new products, widened reaching of vendors through organized retailing, and rising popularity of organic and vegan frozen breakfast food. However, frequent product recalls, health risks associated with consumption of frozen breakfast food, and warehousing challenges of frozen breakfast food may hamper the growth of the frozen breakfast food industry over the forecast period.

Global Frozen Breakfast Food Market: Overview

Increasing the launch of new products

Various international and domestic vendors offering various types of frozen food products will aid in attracting customers and increase their market share. attracts more consumers increasing their visibility in the market. For instance, KIDFRESH, and SeaPak Shrimp & Seafood company launched frozen breakfast ready meals which include waffles and breakfast burritos for kids and new frozen seafood soup line respectively. This increase in the number of product launches will lead to the expansion of the global frozen breakfast food market at a CAGR of over 6% during the forecast period.

Packaging innovations of frozen breakfast foods

Packaging innovations help in attracting consumers and increase the shelf life of the products making them more durable. This is leading the vendors to focus on launching environmentally sustainable packaging solutions such as recyclable, bio-degradable, and eco-friendly frozen breakfast food packaging. For example, Green Giant, a brand of General Mills, launched its new range of spiralized vegetables packaged in heat-and-eat containers. These innovations in packaging are expected to have a positive impact on the overall market growth.

For the detailed list of factors that will drive the global frozen breakfast food market during the forecast period 2019-2023, click here.

Competitive Landscape

With the presence of several major players, the global frozen breakfast food market is fragmented. Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading frozen breakfast food manufacturers, that include Ajinomoto Co. Inc., Conagra Brands Inc., Dr. August Oetker Nahrungsmittel KG, General Mills Inc., McCain Foods Ltd., Nestlé SA, Nomad Foods Ltd., The Kraft Heinz Co., Tyson Foods Inc., Unilever Group.

Also, the frozen breakfast food market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.


  • Executive summary
  • Scope of the report
    • Preface
      • Table Vendors: Key offerings
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global packaged food market
      • Table Segments of global packaged food market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Global market: Size and forecast 2018-2023 ($ millions)
      • Table Global market: Year-over-year growth 2019-2023 (%)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Market segmentation by distribution channel
    • Table Distribution channel - Market share 2018-2023 (%)
    • Comparison by distribution channel
      • Table Comparison by distribution channel
    • Hypermarkets and supermarkets - Market size and forecast 2018-2023
      • Table Hypermarkets and supermarkets - Market size and forecast 2018-2023 ($ millions)
      • Table Hypermarkets and supermarkets - Year-over-year growth 2019-2023 (%)
    • Grocery and convenience Stores - Market size and forecast 2018-2023
      • Table Grocery and convenience Stores - Market size and forecast 2018-2023 ($ millions)
      • Table Grocery and convenience Stores - Year-over-year growth 2019-2023 (%)
    • Online retail - Market size and forecast 2018-2023
      • Table Online retail - Market size and forecast 2018-2023 ($ millions)
      • Table Online retail - Year-over-year growth 2019-2023 (%)
    • Market opportunity by distribution channel
      • Table Market opportunity by distribution channel
  • Customer landscape
    • Table Customer landscape
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2018-2023 (%)
    • Geographic comparison
      • Table Geographic comparison
    • Europe - Market size and forecast 2018-2023
      • Table Europe - Market size and forecast 2018-2023 ($ millions)
      • Table Europe - Year-over-year growth 2019-2023 (%)
    • North America - Market size and forecast 2018-2023
      • Table North America - Market size and forecast 2018-2023 ($ millions)
      • Table North America - Year-over-year growth 2019-2023 (%)
    • APAC - Market size and forecast 2018-2023
      • Table APAC - Market size and forecast 2018-2023 ($ millions)
      • Table APAC - Year-over-year growth 2019-2023 (%)
    • MEA - Market size and forecast 2018-2023
      • Table MEA - Market size and forecast 2018-2023 ($ millions)
      • Table MEA - Year-over-year growth 2019-2023 (%)
    • South America - Market size and forecast 2018-2023
      • Table South America - Market size and forecast 2018-2023 ($ millions)
      • Table South America - Year-over-year growth 2019-2023 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Rising number of private label brands
    • Packaging innovations of frozen breakfast foods
    • Increasing M&A activities
      • Table Impact of drivers and challenges
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Ajinomoto Co. Inc.
      • Table Ajinomoto Co. Inc. - Vendor overview
      • Table Ajinomoto Co. Inc. - Business segments
      • Table Ajinomoto Co. Inc. - Organizational developments
      • Table Ajinomoto Co. Inc. - Segment focus
      • Table Ajinomoto Co. Inc. - Key offerings
    • Conagra Brands Inc.
      • Table Conagra Brands Inc. - Vendor overview
      • Table Conagra Brands Inc. - Business segments
      • Table Conagra Brands Inc. - Organizational developments
      • Table Conagra Brands Inc. - Segment focus
      • Table Conagra Brands Inc. - Key offerings
    • Dr. August Oetker Nahrungsmittel KG
      • Table Dr. August Oetker Nahrungsmittel KG - Vendor overview
      • Table Dr. August Oetker Nahrungsmittel KG - Business segments
      • Table Dr. August Oetker Nahrungsmittel KG - Geographic focus
      • Table Dr. August Oetker Nahrungsmittel KG - Segment focus
      • Table Dr. August Oetker Nahrungsmittel KG - Key offerings
    • General Mills Inc.
      • Table General Mills Inc. - Vendor overview
      • Table General Mills Inc. - Business segments
      • Table General Mills Inc. - Organizational developments
      • Table General Mills Inc. - Segment focus
      • Table General Mills Inc. - Key offerings
    • McCain Foods Ltd.
      • Table McCain Foods Ltd. - Vendor overview
      • Table McCain Foods Ltd. - Product segments
      • Table McCain Foods Ltd. - Organizational developments
      • Table McCain Foods Ltd. - Key offerings
    • Nestlé SA
      • Table Nestlé SA - Vendor overview
      • Table Nestlé SA - Business segments
      • Table Nestlé SA - Organizational developments
      • Table Nestlé SA - Segment focus
      • Table Nestlé SA - Key offerings
    • Nomad Foods Ltd.
      • Table Nomad Foods Ltd. - Vendor overview
      • Table Nomad Foods Ltd. - Business segments
      • Table Nomad Foods Ltd. - Organizational developments
      • Table Nomad Foods Ltd. - Geographic focus
      • Table Nomad Foods Ltd. - Key offerings
    • The Kraft Heinz Co.
      • Table The Kraft Heinz Co. - Vendor overview
      • Table The Kraft Heinz Co. - Business segments
      • Table The Kraft Heinz Co. - Organizational developments
      • Table The Kraft Heinz Co. - Segment focus
      • Table The Kraft Heinz Co. - Key offerings
    • Tyson Foods Inc.
      • Table Tyson Foods Inc. - Vendor overview
      • Table Tyson Foods Inc. - Business segments
      • Table Tyson Foods Inc. - Organizational developments
      • Table Tyson Foods Inc. - Segment focus
      • Table Tyson Foods Inc. - Key offerings
    • Unilever Group
      • Table Unilever Group - Vendor overview
      • Table Unilever Group - Product segments
      • Table Unilever Group - Organizational developments
      • Table Unilever Group - Geographic focus
      • Table Unilever Group - Segment focus
      • Table Unilever Group - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
    • Definition of market positioning of vendors
      • Table Definition of market positioning of vendors
  • Explore Technavio

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