Global Frozen Breakfast Food Market: About this market
Technavio’s frozen breakfast food market analysis considers sales from hypermarkets and supermarkets, grocery and convenience stores, and online retail. Our analysis also considers the sales of frozen breakfast food in APAC, Europe, North America, South America, and MEA. In 2018, the hypermarkets and supermarkets segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as easy purchasing process for consumers and the availability of a diverse range of products will play a significant role in the hypermarkets and supermarkets segment to maintain its market position. Also, our global frozen breakfast food market report looks at factors such as increasing launch of new products, widened reaching of vendors through organized retailing, and rising popularity of organic and vegan frozen breakfast food. However, frequent product recalls, health risks associated with consumption of frozen breakfast food, and warehousing challenges of frozen breakfast food may hamper the growth of the frozen breakfast food industry over the forecast period.
Global Frozen Breakfast Food Market: Overview
Increasing the launch of new products
Various international and domestic vendors offering various types of frozen food products will aid in attracting customers and increase their market share. attracts more consumers increasing their visibility in the market. For instance, KIDFRESH, and SeaPak Shrimp & Seafood company launched frozen breakfast ready meals which include waffles and breakfast burritos for kids and new frozen seafood soup line respectively. This increase in the number of product launches will lead to the expansion of the global frozen breakfast food market at a CAGR of over 6% during the forecast period.
Packaging innovations of frozen breakfast foods
Packaging innovations help in attracting consumers and increase the shelf life of the products making them more durable. This is leading the vendors to focus on launching environmentally sustainable packaging solutions such as recyclable, bio-degradable, and eco-friendly frozen breakfast food packaging. For example, Green Giant, a brand of General Mills, launched its new range of spiralized vegetables packaged in heat-and-eat containers. These innovations in packaging are expected to have a positive impact on the overall market growth.
For the detailed list of factors that will drive the global frozen breakfast food market during the forecast period 2019-2023, click here.
With the presence of several major players, the global frozen breakfast food market is fragmented. Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading frozen breakfast food manufacturers, that include Ajinomoto Co. Inc., Conagra Brands Inc., Dr. August Oetker Nahrungsmittel KG, General Mills Inc., McCain Foods Ltd., Nestlé SA, Nomad Foods Ltd., The Kraft Heinz Co., Tyson Foods Inc., Unilever Group.
Also, the frozen breakfast food market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.
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