TrendSights Overview: Easy & Affordable - Exploring the impact the Easy & Affordable mega-trend has on innovation across the FMCG space
TrendSights Overview: Easy & Affordable - Exploring the impact the Easy & Affordable mega-trend has on innovation across the FMCG space
Summary
The Easy & Affordable mega-trend captures consumers' desire for products that are good value for money and align with their time constraints. With retail evolving towards fully embracing the e-commerce channel, consumers are moving from brick-and-mortar stores to online shopping. At the same time, due to time-scarcity and enhanced mobility, consumers are becoming more versatile in terms of the places and occasions they consume products, fueling demand for on-the-go products.
This report is part of GlobalData’s TrendSights overview series. This research explores the Easy & Affordable mega-trend and its relevance across the FMCG sectors with added focus on retail and Foodservice. The analysis covers what the mega-trend is, why it is important, who is most influenced by it and how brands and manufacturers can capitalize on it. The research concludes by identifying where the trend is heading next and how long it will last.
Scope
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