TrendSights - Individualism & Expression: Inclusivity Across Consumer Goods
Individualism & Expression: Inclusivity Across Consumer Goods is part of GlobalData's TrendSights series. This report outlines the inclusivity movement as a key factor influencing consumer behavior and innovation trends across the FMCG sector. It specifically focuses on the impact that the demand for inclusivity and diversity is having on new product development and brands' marketing communications.
In recent years many social movements have emerged as light is being shone on the deeply negative aspects of discrimination and harassment. Major social movements have given consumers the power and the confidence to demand greater gender and racial equality in society, as well as greater representation from brands altogether.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook