Sharing Economy - Consumer Behavior Case Study

Sharing Economy - Consumer Behavior Case Study

Summary

This report is part of the GlobalData Case Study report series, which analyzes trends explored on GlobalData's TrendSights map. The consumer insight offered throughout the report is drawn from GlobalData's global consumer survey, a quarterly survey designed to capture consumer sentiment as it evolves throughout the year.

The sharing economic model helps consumers connect with other people and brands to provide information and assets and gain access to knowledge and resources they could not otherwise easily reach. Moreover, with the help of sharing platforms, users find it easier to sell and profit from assets that are underused.

Scope

• Explores how the sharing economy model is influencing consumer behavior as well as ecommerce.
• Examines consumer preference for sustainable and ethical purchases.
• Provides strategic take-outs and future implications for the trend in future.

• Gain a broader appreciation of the fast-moving consumer goods industry.
• Understand the relevant consumer trends and attitudes that can drive and support innovation and brand strategy.
• Access valuable strategic take-outs to help direct decision-making and inform new product development.