Impact on Consumer Behavior in Asia-Pacific: COVID-19 Survey Snapshot - Week 9
GlobalData is carrying out weekly consumer surveys in 11 countries between 25th March and 31st May 2020, to track consumer sentiment and shopping behavior during the Coronavirus (COVID19) pandemic. The sample size is 500 respondents per country, per week. The three countries in scope for Asia-Pacific are Australia, China and India. Questions are consistent every week, and cover consumer opinions about COVID-19, buying behavior and product choices and impact of the Coronavirus (COVID19) outbreak on consumers' lifestyle and activities. This report summarizes the key findings from responses in week 9.
Since week 5, levels of concern in China were declining yet as the possibility of a second wave of infection becomes clear, there has been a slight increase over the past two weeks.
Personalization was already identified as a mega-theme prior to this pandemic. As times are so uncertain, a campaign or service that is personalized to an individuals needs or personality will likely be more memorable than the latter.
Across all three markets, a personalized service is a key influencer in the decision making process - slightly less so in Australia but still prominent. Businesses should be investing this time into understanding future travel trends, their consumer bases and how strategies may need to be adapted post COVID-19.
During this pandemic, all markets show that they are shopping online more than before - some are notably more than others (Australia: 17%; China: 52%; India: 34%). This may also affect the travel industry. In-store travel agents play a vital role across all three markets but as more time has been spent online, respondents are likely more confident making online purchases, which may lead to an increase in online travel sales.
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