Gender Identity - Consumer Behavior Case Study
This report is part of the GlobalData Case Study report series, which analyzes trends explored on GlobalData's TrendSights map. The consumer insight offered throughout the report is drawn from GlobalData's 2021 Q1 and Q2 global consumer surveys, quarterly surveys designed to capture consumer sentiment as it evolves throughout the year.
New societal norms and a powerful youth-driven cultural movement are defying conventional ideas and values related to the lifestyles associated with men and women. Many brands have started investing in products and services challenging the standard consumption patterns of both genders. Therefore, understanding the Gender Identity trend becomes crucial for brands to build sustainable business strategies.
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