Demographics - TrendSights Analysis 2021

Demographics - TrendSights Analysis 2021

Summary

Demographics - TrendSights Overview 2021 focuses on the mega-trend consisting of the underlying and mostly dependable socio-demographic and -economic trends impacting consumer societies worldwide. It is a mega-trend consisting of and affected by macro-level forces, and constant forces of change.

The Demographics mega-trend (formerly Evolving Landscapes in GlobalData’s TrendSights terminology) is driven by change. The mega-trend is bookended by the trends for Socio-Demographic Change and Socio-Economic Change. As global populations grow, age (while living longer), migrate, and follow less traditional paths through life, brands are faced with increased complexity but enhanced opportunity to appeal to consumer attitudes and behaviors that are becoming more differentiated and numerous. Economics changes consumers’ participation in, and what they want from markets. Both trends, and the sub-trends between them, are constantly reshaping consumer society, and exert influence in various ways all across GlobalData’s TrendSights map.

Scope

  • Innovation across the FMCG space is being shaped by the challenges migrating populations and consumer trends offer to create better forms of product and service consumption and usage.
  • Consumers lifestages are less linear and blurred, meaning more fragmented and specific need states.
  • As populations continue to age, their impact on consumer markets intensifies; meanwhile Generation Z moves to assert its identity and individuality compared to Millennials.
  • The COVID-19 pandemic has had broad implications for the Demographics mega-trend, leading to new challenges in responding to constituent trends such as Redefined Households and Socio-Economic Change, where needs have shifted in response to the crisis.
Reasons to Buy
  • Understand a specific consumer trend and company responses in order to tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.


  • Executive summary
  • Trend Snapshot
    • Demographics overview
  • Trend Analysis
    • Demographics overview
    • Demographics: relevance of trends by sector
    • Demographics: relevance in packaged food
      • Table Which of the following best describes your choice of products in the following categories? FOOD1
    • Demographics: relevance in hot and soft drinks
    • Demographics: relevance in alcoholic drinks
      • Table Which of the following features has the greatest influence on your choices of products/services in the current situation? My purchasing choices are mainly driven by how the world around me is changing (e.g. economic, social, demographic changes in society) ALCOHOL CONSUMERS1
    • Demographics: relevance in health and beauty
      • Table To what extent do you agree/disagree with the following statements?1
    • Demographics: relevance in household care
      • Table How has your shopping behavior of the following products changed since the outbreak of Coronavirus (COVID-19)? Household cleaning products1
    • Demographics: relevance in babies' and children's products
      • Table Which of the following best describes your choice of products in the following categories? Products for your children1
    • Demographics: relevance in pet products
    • Demographics: relevance in tobacco
      • Table Please describe your usage of the following products: Tobacco products e.g. cigarettes/cigars/pipe
    • Demographics: relevance in retail
      • Table Which statements best describes your current attitude towards buying products for the household?1
    • Demographics: relevance in foodservice
    • Demographics: why the mega-trend is significant
    • Demographics: influence of socioeconomic and sociodemographic shifts
      • Table Countries with fastest annual growth in Real GDP per household, 20192*
      • Table My purchasing choices are mainly driven by how the world around me is changing (e.g. economic, social, demographic changes in society)2
    • Demographics: cross-cultural influences in a globalized world
    • Demographics: redefined households
    • Demographics: gender identity is both blurred and reinforced by consumer needs
      • Table How concerned are you about the following factors? Changes to lifestyle and daily activities as a result of the Covid-19 pandemic1
      • Table Which of the following features has the greatest influence on your choices of products/services in the current situation? How well the product/service is tailored to my needs and personality1
    • Demographics: age-specific variations are apparent in the mega-trend's influence
      • Table Which of the following features has the greatest influence on your choices of products/services in the current situation?, by country (top three highlighted)1
    • Demographics: aging populations are a major mega-trend influence
      • Table AUSTRALIA: Which of the following features has the greatest influence on your choices of products/services in the current situation? How the product/service impacts my health and wellbeing1
    • Demographics: generation-specific attitudes reflect younger consumers' social nature
      • Table How concerned are you about the following factors? Changes to lifestyle and daily activities as a result of the Covid-19 pandemic1
      • Table My purchasing choices are mainly driven by how the world around me is changing (e.g. economic, social, demographic changes in society)1
    • Demographics: blending demographic complexities versus demand for specificity
      • Table Which of the following features has the greatest influence on your choices of products/services in the current situation? How well the product/service is tailored to my needs and personality
    • Demographics: sharing economy
    • Demographics: mega-trend influence reflects economic developmental stage
      • Table Which of the following features has the greatest influence on your choices of products/services in the current situation?, ("always"/"often" influenced by, top 3 highlighted)1
    • Demographics: variations in the mega-trend's influence manifest regionally
    • Demographics: food innovation
    • Demographics: non-alcoholic drink innovation
    • Demographics: alcoholic drink innovation
    • Demographics: personal care innovation
    • Demographics: household care innovation
    • Demographics: babies' and children's product innovation
    • Demographics: pet product innovation
    • Demographics: retail innovation
    • Demographics: foodservice innovation
  • Take-Outs and Implications
    • Demographics: trend lifecycle
    • Demographics: consumer framework
  • Appendix
    • References and further reading

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