Country Profile: Savory Snacks in South Africa

Country Profile: Savory Snacks in South Africa

Summary

GlobalData’s Country Profile report on the savory snacks sector in South Africa provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

The savory snacks sector in South Africa is led by potato chips in value terms and the category is also forecast to register the fastest value growth during 2018-2023. Hypermarkets & supermarkets accounted for the leading share in the distribution of savory snacks in the country. Flexible packaging is the most commonly used pack material, followed by paper & board and rigid plastics. Savory snacks with health & wellness claims such as ‘food minus’ and ‘weight & shape management’ are expected to drive the growth of the sector in health & wellness market during 2018-2023. PepsiCo, AVI and Pioneer Foods are the top three companies in the South African savory snacks sector.

What else is contained?

  • Sector data: Overall sector value and volume data with growth analysis for 2012-2022
  • Category coverage: Value and growth analysis for ethnic/traditional snacks, meat snacks, nuts and seeds, popcorn, potato chips, pretzels and processed snacks with inputs on individual segment share within each category and the change in their market share forecast for 2017-2022
  • Leading players: Market share of brands in value terms in 2017
  • Distribution data: Percentage of sales within each category through distribution channels such as cash & carries and warehouse clubs, hypermarkets & supermarkets, convenience stores, “dollar stores”, variety stores & general merchandise retailers, eRetailers and others
  • Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Package material data for flexible packaging, paper & board, rigid metal, rigid plastics, and others; Pack data for: bag/sachet, can, stand up pouch, specialty container, tub, aerosol, tray, and jar.
Scope
  • Per capita consumption of processed snacks was higher when compared to its regional and global levels in 2017
  • The potato chips category is the largest category in value terms and is also forecast to grow the fastest at a CAGR of 8.8% during 2018-2023
  • Hypermarkets & supermarkets is the leading distribution channel in the South Africa savory snacks sector
  • PepsiCo is the leading company in the South African savory snacks sector
  • Flexible packaging is the most commonly used pack material in the South African savory snacks sector
  • Kids & babies account for the leading share in the consumption of savory snacks in South Africa
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.


Report scope
Executive summary
South Africa in the global and regional context
South Africa in the global and Middle East & Africa savory snacks sector
South Africa compared to other leading countries in Middle East & Africa
Per capita consumption and expenditure - South Africa compared to Middle East & Africa and global levels
Sector analysis - savory snacks
Country snapshot - savory snacks sector in South Africa
Value and volume analysis - savory snacks sector in South Africa
Degree of trading up/down in the South African savory snacks sector
Cross category comparison - value and growth rate
Change in category share by value
Cross category comparison - volume and growth rate
Change in category share by volume
Per capita consumption analysis by category
Category analysis: ethnic/traditional snacks
Category analysis: meat snacks
Category analysis: nuts and seeds
Segment analysis (in value terms): nuts and seeds
Segment analysis (in volume terms): nuts and seeds
Category analysis: popcorn
Segment analysis (in value terms): popcorn
Segment analysis (in volume terms): popcorn
Category analysis: potato chips
Category analysis: pretzels
Category analysis: processed snacks
Segment analysis (in value terms): processed snacks
Segment analysis (in volume terms): processed snacks
Distribution analysis
Distribution channel share analysis: savory snacks
Distribution channel share analysis by category
Competitive landscape
Leading companies (in value and volume terms) in the savory snacks sector, 2018
Top 5 companies share by brand (in value terms and volume terms) in the dairy & soy food sector, 2018
Brand shares of top five companies (in value terms and volume terms) by category, 2018
Private label share analysis by category
Growth of private labels compared to branded products
Degree of consolidation/fragmentation by category
Health & wellness
Health & wellness trend analysis
Health & wellness market analysis by product attribute
Health & wellness market analysis by consumer benefit
Category comparison - with health & wellness claims and without health & wellness claims
Packaging analysis
Pack material
Pack type
Closure type
Primary outer type
Consumergraphics
Demographic analysis
Macroeconomic analysis
Economic summary, labor market trends, and demographic trends
GlobalData country risk index (GCRI)
Methodology
Definitions
Appendix
List of Tables
Country snapshot - leading value categories
Country snapshot - fastest growing segments
Cross category comparison - by value (2013-2023)
Cross category comparison - by volume (2013-2023)
Per capita consumption (by category), South Africa compared to Middle East & Africa and global levels (in kg), 2017
Nuts and seeds - value analysis by segment, 2013-2023
Nuts and seeds - volume analysis by segment, 2013-2023
Popcorn - value analysis by segment, 2013-2023
Popcorn - volume analysis by segment, 2013-2023
Processed snacks - value analysis by segment, 2013-2023
Processed snacks - volume analysis by segment, 2013-2023
Change in distribution share, 2013-2018
Market share of brands by company (in value terms and volume terms) in the savory snacks sector, 2018
Market shares of brands by company in each category (in value terms and volume terms), 2018*
Category comparison- with health & wellness and without health& wellness claims, 2013-2018
Performance overview (score: 1-100)
Category value and volume data, by segment
Per capita consumption (in kg), 2012-2022
Per capita expenditure, 2012-2022
Savory snacks sales distribution in South Africa - by category, 2018
Brand share (in value and volume terms) in the savory snacks sector,2018
Brand share (in value and volume terms) in the savory snacks sector by category, 2018
Key health & wellness product attributes driving sales in South Africa, 2013-2023
Key health & wellness consumer benefits driving sales in South Africa, 2013-2023
Pack material (in million pack units), 2013-2023
Pack materials by category (in million pack units), 2018
Pack type (in million pack units), 2013-2023
Pack types by category (in million pack units), 2018
Closure type (in million pack units), 2013-2023
Closure types by category (in million pack units), 2018
Primary outer type (in million pack units), 2013-2023
Primary outer types by category (in million pack units), 2018
Real GDP and annual growth (%), 2015-2023
Nominal GDP and annual growth (%), 2015-2023
Consumer price inflation (%), 2015-2023
Employed people and unemployment rate (%), 2015-2023
Household consumption expenditure and annual growth (%), 2015-2023
Population and annual growth (%), 2015-2023
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Exchange rates, 2013-2023
Value/volume change at segment level
List of Figures
Value and volume share of South Africa in the global and Middle East & Africa savory snacks sector, 2017-2022
South Africa compared to other top countries in terms of market share, growth, and competitive landscape
PCC comparison - South Africa, Middle East & Africa, and global, 2012-2022
PCE comparison - South Africa, Middle East & Africa, and global, 2012-2022
Market size and growth analysis by value and volume, savory snacks sector, 2013-2023
Extent to which consumers are trading up or down in the savory snacks sector, 2018
Cross category comparison - by value growth rate (2013-2023)
Change in category share (in value terms), 2018-2023
Cross category comparison - by volume growth rate (2013-2023)
Change in category share (in volume terms), 2018-2023
Market size and growth analysis by value and volume, ethnic/traditional snacks category, 2013-2023
Market size and growth analysis by value and volume, meat snacks category , 2013-2023
Market size and growth analysis by value and volume, nuts and seeds category, 2013-2023
Market size and growth analysis by value and volume, popcorn category, 2013-2023
Market size and growth analysis by value and volume, potato chips category , 2013-2023
Market size and growth analysis by value and volume, pretzels category, 2013-2023
Market size and growth analysis by value and volume, processed snacks category, 2013-2023
Share of key distribution channels, 2018 - savory snacks
Key distribution channel share by category, 2018
Leading companies (in value and volume terms) in the savory snacks sector, 2018
Private label penetration by category (in value terms), 2018
Growth analysis, private label and brands, 2013-2018
Category-wise consolidation/fragmentation (in value terms) - savory snacks, 2018
Value of health & wellness claims by category, 2018-2023
Contribution of health & wellness by product attributes, 2018-2023
Contribution of health & wellness by consumer benefits, 2018-2023
Key pack materials in the South Africa savory snacks sector, percentage share of pack units, 2018
Annual growth rate by key pack material, 2013-2023
Use of pack material by category (in pack units), 2018
Key pack types in the South Africa savory snacks sector, percentage share of pack units, 2018
Annual growth rate by key pack type, 2013-2023
Use of pack type by category (in pack units), 2018
Key closure types in the South Africa savory snacks sector, percentage share of pack units, 2018
Annual growth rate by key closure type, 2013-2023
Use of closure type by category (in pack units), 2018
Key primary outer typed in the South Africa savory snacks sector, percentage share of pack units, 2018
Annual growth rate by key primary outer type, 2013-2023
Use of primary outer type by category (in pack units), 2018
Demographic analysis
Real GDP value and annual growth (%)
Nominal GDP value and annual growth (%)
Consumer price inflation (%)
Household consumption expenditure growth (%)
Population (million) and annual growth (%)
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Employed people (million) and unemployment rate (%)
Five lowest risk nations in GCRI Q4 2018
Five highest risk nations in GCRI Q4 2018
Country risk analysis - South Africa compared to Middle East & Africa and the world

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