Country Profile: Meat sector in Malaysia
Summary
Rising young population, increasing influence of western diet and subsidies from the government are driving the growth of meat market in Malaysia. Fresh Meat (Counter) is the largest market in both value and volume terms while Cooked Meat - Counter is expected to register fastest growth at a CAGR of 4.2% during 2016-2021. Hypermarkets & Supermarkets is the largest distribution channel for meat products in the country. The Malaysian Meat sector is highly fragmented with the top five players accounting for only 4.5% of the market share; wherein Ramly leads in value and volume terms. Flexible Packaging is the most commonly used packaging material in the Malaysian Meat sector.
GlobalData’s Country Profile report on the Meat sector in Malaysia provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021
- Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat - Processed, Chilled Raw Packaged Meat - Whole Cuts, Cooked Meats - Counter, Cooked Meats - Packaged, Fresh Meat (Counter) and Frozen Meat with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.
Scope- The Malaysian Meat sector is expected to grow at a CAGR of 3.5% during 2016-2021.
- Of the seven markets, Fresh Meat (Counter) is the largest market in the Malaysian Meat sector.
- Per capita consumption stood at 10.7kg when compared to the global and APAC levels of 16.7kg and 6.8kg, respectively, in 2016.
- The Malaysian Meat sector is fragmented, with the top five players accounting for 4.5% of the market share in 2016.
- Hypermarkets & Supermarkets is the leading distribution channel for the Malaysian Meat sector, accounting for a total value share of 70.3% in 2016.
- Flexible Packaging is the most commonly used packaging material in the Malaysian Meat sector.
Reasons to buy- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Meat products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
- 1. Report Scope
- 2. Executive summary
- 3. Malaysia in its regional context
- 3.1. Malaysia’s market share in the Global and APAC Meat sectors
- 3.2. Malaysia compared to other major countries in the APAC region
- 4. Market size analysis - Meat Sector
- 4.1. Value and volume analysis - Meat sector in Malaysia
- 4.2. Per capita consumption analysis -Malaysia compared to the global and APAC region
- 4.3. Extent to which consumers are trading up/down in the Malaysian Meat sector
- 4.4. Market size analysis by Meat markets
- 4.5. Growth analysis by markets
- 5. Market and category analysis
- 5.1. Per capita consumption analysis by markets
- 5.2. Market Analysis: Ambient Meat
- 5.3. Market analysis: Chilled Raw Packaged Meat - Processed
- 5.4. Market Analysis: Chilled Raw Packaged Meat - Whole Cuts
- 5.5. Market Analysis: Cooked Meats - Counter
- 5.6. Market Analysis: Cooked Meats - Packaged
- 5.7. Market Analysis: Fresh Meat (Counter)
- 5.8. Market Analysis: Frozen Meat
- 6. Distribution analysis
- 6.1. Distribution channel share analysis: Meat
- 6.2. Distribution channel share analysis: Ambient Meat
- 6.3. Distribution channel share analysis: Chilled Raw Packaged Meat - Processed
- 6.4. Distribution channel share analysis: Chilled Raw Packaged Meat - Whole Cuts
- 6.5. Distribution channel share analysis: Cooked Meats - Counter
- 6.6. Distribution channel share analysis: Cooked Meats - Packaged
- 6.7. Distribution channel share analysis: Fresh Meat (Counter)
- 6.8. Distribution channel share analysis: Frozen Meat
- 7. Competitive landscape
- 7.1. Brand share analysis by sector
- 7.2. Brand share analysis by markets
- 7.3. Brand share analysis by category
- 7.3.1. Chilled Raw Packaged Meat - Processed
- 7.3.2. Cooked Meats - Packaged
- 7.3.3. Fresh Meat (Counter)
- 7.3.4. Frozen Meat
- 7.4. Private label share analysis
- 8. Packaging analysis
- 8.1. Packaging share and growth analysis by packaging material in the Meat sector
- 8.2. Packaging share analysis by packaging material in Meat markets
- 8.3. Packaging share and growth analysis by container type in the Meat sector
- 8.4. Packaging share analysis by container type in Meat markets
- 8.5. Packaging share and growth analysis by closure type in the Meat sector
- 8.6. Packaging share analysis by closure type in Meat markets
- 8.7. Packaging share and growth analysis by outer type in the Meat sector
- 8.8. Packaging share analysis by outer type in Meat markets
- 9. Macroeconomic analysis
- 9.1. GDP per Capita
- 9.2. Population and population growth
- 9.3. Consumer Price Index
- 9.4. Population breakdown by age
- 10. Methodology
- 11. Definitions
- 12. Appendix
- 13. About GlobalData
- 14. Disclaimer
- 15. Contact Us
- List of Tabless
- Table 1: Growth analysis by markets, 2016-2021
- Table 2: Brand Value and Volume- Meat Sector
- Table 3: Brand Value and Volume- Ambient Meat Market
- Table 4: Brand Value and Volume- Chilled Raw Packaged Meat - Processed Market
- Table 5: Brand Value and Volume- Cooked Meats - Packaged Market
- Table 6: Brand Value and Volume- Fresh Meat (Counter) Market
- Table 7: Brand Value and Volume- Frozen Meat Market
- Table 8: Brand Value and Volume- Bacon Category
- Table 9: Brand Value and Volume- Burgers & Grills Category
- Table 10: Brand Value and Volume- Coated Portions Category
- Table 11: Brand Value and Volume- Meatballs Category
- Table 12: Brand Value and Volume- Sausages Category
- Table 13: Brand Value and Volume-Beef (Cooked Meats - Packaged) Category
- Table 14: Brand Value and Volume-Chicken (Cooked Meats - Packaged) Category
- Table 15: Brand Value and Volume- Lamb (Cooked Meats - Packaged) Category
- Table 16: Brand Value and Volume- Pork (Cooked Meats - Packaged) category
- Table 17: Brand Value and Volume- Turkey (Cooked Meats - Packaged) category
- Table 18: Brand Value and Volume- Beef (Fresh Meat (Counter)) Category
- Table 19: Brand Value and Volume- Chicken (Fresh Meat (Counter)) Category
- Table 20: Brand Value and Volume- Lamb (Fresh Meat (Counter)) Category
- Table 21: Brand Value and Volume- Pork (Fresh Meat (Counter)) category
- Table 22: Brand Value and Volume- Turkey (Fresh Meat (Counter)) category
- Table 23: Brand Value and Volume- Frozen Processed Meat Category
- Table 24: Market Definitions
- Table 25: Category Definitions
- Table 26: Category Definitions
- Table 27: Channel Definitions
- Table 28: Market Value for Ambient Meat - by category (RM Million), 2011-2021
- Table 29: Market Value for Chilled Raw Packaged Meat - Processed -by category (RM Million), 2011-2021
- Table 30: Market Value for Chilled Raw Packaged Meat - Whole Cuts-by category (RM Million), 2011-2021
- Table 31: Market Value for Cooked Meats - Counter-by category (RM Million), 2011-2021
- Table 32: Market Value for Cooked Meats - Packaged-by category (RM Million), 2011-2021
- Table 33: Market Value for Fresh Meat (Counter)-by category (RM Million), 2011-2021
- Table 34: Market Value for Frozen Meat-by category (RM Million), 2011-2021
- Table 35: Market Value for Ambient Meat-by category (US$ Million), 2011-2021
- Table 36: Market Value for Chilled Raw Packaged Meat - Processed-by category (US$ Million), 2011-2021
- Table 37: Market Value for Chilled Raw Packaged Meat - Whole Cuts-by category (US$ Million), 2011-2021
- Table 38: Market Value for Cooked Meats - Counter-by category (US$ Million), 2011-2021
- Table 39: Market Value for Cooked Meats - Packaged-by category (US$ Million), 2011-2021
- Table 40: Market Value for Fresh Meat (Counter) -by category (US$ Million), 2011-2021
- Table 41: Market Value for Frozen Meat-by category (US$ Million), 2011-2021
- Table 42: Market Volume for Ambient Meat-by category (Kg Million), 2011-2021
- Table 43: Market Volume for Chilled Raw Packaged Meat - Processed-by category (Kg Million), 2011-2021
- Table 44: Market Volume for Chilled Raw Packaged Meat - Whole Cuts-by category (Kg Million), 2011-2021
- Table 45: Market Volume for Cooked Meats - Counter-by category (Kg Million), 2011-2021
- Table 46: Market Volume for Cooked Meats - Packaged-by category (Kg Million), 2011-2021
- Table 47: Market Volume for Fresh Meat (Counter)-by category (Kg Million), 2011-2021
- Table 48: Market Volume for Frozen Meat-by category (Kg Million), 2011-2021
- Table 49: Components of change-by Market
- Table 50: Meat Sales Distribution in Malaysia-by Market (RM Million), 2016
- Table 51: Packaging Material (in Million pack units)
- Table 52: Container Type (in Million pack units)
- Table 53: Closure Type (in Million pack units)
- Table 54: Outer Type (in Million pack units)
- Table 55: Exchange Rates: (US$-RM), 2011-2021
- Table 56: GDP Per Capita (RM)
- Table 57: Population
- Table 58: Consumer Price Index
- Table 59: Age Profile (Millions of Persons)
- List of Figures
- Figure 1: Value share of Malaysia in the global and APAC Meat sector, 2011-2021
- Figure 2: Malaysia compared other top four countries - market size, growth and competitive landscape
- Figure 3: Market size analysis by value and volume, Meat sector, 2011-2021
- Figure 4: Per capita consumption of Meat in Malaysia compared to global and APAC average, 2011-2021
- Figure 5: Degree of trading up/down in the Malaysian Meat sector, 2015-2016
- Figure 6: Value and volume growth analysis by markets, 2016-2021
- Figure 7: Per capita consumption (by markets) in Malaysia compared to global and APAC average, 2016
- Figure 8: Growth analysis by value and volume in the Ambient Meat market, 2011-2021
- Figure 9: Value and volume growth analysis, Chilled Raw Packaged Meat - Processed market, 2011-2021
- Figure 10: Value analysis by categories, 2011-2021
- Figure 11: Volume analysis by categories, 2011-2021
- Figure 12: Value and volume growth analysis, Chilled Raw Packaged Meat - Whole Cuts market, 2011-2021
- Figure 13: Value analysis by categories, 2011-2021
- Figure 14: Volume analysis by categories, 2011-2021
- Figure 15: Value and volume growth analysis, Cooked Meats - Counter market, 2011-2021
- Figure 16: Value and volume growth analysis, Cooked Meats - Packaged market, 2011-2021
- Figure 17: Value analysis by categories, 2011-2021
- Figure 18: Volume analysis by categories, 2011-2021
- Figure 19: Value and volume growth analysis, Fresh Meat (Counter) market, 2011-2021
- Figure 20: Value analysis by categories, 2011-2021
- Figure 21: Volume analysis by categories, 2011-2021
- Figure 22: Value and volume growth analysis, Frozen Meat market, 2011-2021
- Figure 23: Value analysis by categories, 2011-2021
- Figure 24: Volume analysis by categories, 2011-2021
- Figure 25: Distribution channel share, Meat, 2011-2016
- Figure 26: Distribution channel share, Ambient Meat, 2011-2016
- Figure 27: Distribution channel share, Chilled Raw Packaged Meat - Processed market, 2011-2016
- Figure 28: Distribution channel share, Chilled Raw Packaged Meat - Whole Cuts, 2011-2016
- Figure 29: Distribution channel share, Cooked Meats - Counter, 2011-2016
- Figure 30: Distribution channel share, Cooked Meats - Packaged, 2011-2016
- Figure 31: Distribution channel share, Fresh Meat (Counter), 2011-2016
- Figure 32: Distribution channel share, Frozen Meat, 2011-2016
- Figure 33: Leading brands in the Malaysian Meat sector, value and volume share, 2016
- Figure 34: Leading brands in the Ambient Meat market, value and volume share, 2016
- Figure 35: Leading brands in the Chilled Raw Packaged Meat - Processed market, value and volume share, 2016
- Figure 36: Leading brands in the Cooked Meats - Packaged market, value and volume share, 2016
- Figure 37: Leading brands in the Fresh Meat (Counter) market, value and volume share, 2016
- Figure 38: Leading brands in the Frozen Meat market, value and volume share, 2016
- Figure 39: Private label penetration by markets (value terms), 2016
- Figure 40: Growth analysis, private label and brands, (2011-2016)
- Figure 41: Packaging share and growth analysis by packaging material, 2011-2021
- Figure 42: Use of packaging material by markets (in pack units), 2016
- Figure 43: Packaging share and growth analysis by container type, 2011-2021
- Figure 44: Use of container type by markets (in pack units), 2016
- Figure 45: Packaging share and growth analysis by closure type, 2011-2021
- Figure 46: Use of closure type by markets (in pack units), 2016
- Figure 47: Packaging share and growth analysis by outer type, 2011-2021
- Figure 48: Use of outer type by markets (in pack units), 2016
- Figure 49.1: Relative comparison of countries based on PEST analysis
- Figure 49.2: Relative comparison of countries based on PEST analysis
- Figure 49.3: Relative comparison of countries based on PEST analysis
- Figure 50: Malaysia’s GDP per capita, 2011-2016
- Figure 51: Population growth in Malaysia, 2011-2016
- Figure 52: Consumer Price Index, Malaysia, 2010-2016
- Figure 53: Age Profile, Malaysia, 2016
- Figure 54: About GlobalData