Country Profile: Meat sector in Australia

1. Report Scope

2. Executive summary

3. Australia in its regional context

3.1. Australia’s market share in the Global and APAC Meat sectors

3.2. Australia compared to other major countries in the APAC region

4. Market size analysis - Meat Sector

4.1. Value and volume analysis - Meat sector in Australia

4.2. Per capita consumption analysis -Australia compared to the global and APAC region

4.3. Extent to which consumers are trading down in the Australian Meat sector

4.4. Market size analysis by Meat markets

4.5. Growth analysis by markets

5. Market and category analysis

5.1. Per capita consumption analysis by markets

5.2. Market Analysis: Ambient Meat

5.3. Market analysis: Chilled Raw Packaged Meat - Processed

5.4. Market Analysis: Chilled Raw Packaged Meat - Whole Cuts

5.5. Market Analysis: Cooked Meats - Counter

5.6. Market Analysis: Cooked Meats - Packaged

5.7. Market Analysis: Fresh Meat (Counter)

5.8. Market Analysis: Frozen Meat

6. Distribution analysis

6.1. Distribution channel share analysis: Meat

6.2. Distribution channel share analysis: Ambient Meat

6.3. Distribution channel share analysis: Chilled Raw Packaged Meat - Processed

6.4. Distribution channel share analysis: Chilled Raw Packaged Meat - Whole Cuts

6.5. Distribution channel share analysis: Cooked Meats - Counter

6.6. Distribution channel share analysis: Cooked Meats - Packaged

6.7. Distribution channel share analysis: Fresh Meat (Counter)

6.8. Distribution channel share analysis: Frozen Meat

7. Competitive landscape

7.1. Brand share analysis by sector

7.2. Brand share analysis by markets

7.3. Brand share analysis by category

7.3.1. Chilled Raw Packaged Meat - Processed

7.3.2. Chilled Raw Packaged Meat - Whole Cuts

7.3.3. Cooked Meats - Packaged

7.3.4. Fresh Meat (Counter)

7.3.5. Frozen Meat

7.4. Private label share analysis

8. Health & Wellness analysis

8.1. Market size analysis by Health & Wellness claims

8.2. Market size analysis - Health & Wellness product attributes

8.3. Market size analysis - Health & Wellness consumer benefits

8.4. Leading companies in the Australian Health & Wellness market

9. Packaging analysis

9.1. Packaging share and growth analysis by packaging material in the Meat sector

9.2. Packaging share analysis by packaging material in Meat markets

9.3. Packaging share and growth analysis by container type in the Meat sector

9.4. Packaging share analysis by container type in Meat markets

9.5. Packaging share and growth analysis by closure type in the Meat sector

9.6. Packaging share analysis by closure type in Meat markets

9.7. Packaging share and growth analysis by outer type in the Meat sector

9.8. Packaging share analysis by outer type in Meat markets

10. Macroeconomic analysis

10.1. GDP per Capita

10.2. Population and population growth

10.3. Consumer Price Index

10.4. Population breakdown by age

11. Methodology

12. Definitions

13. Appendix

14. About GlobalData

15. Disclaimer

16. Contact Us

List of Tabless

Table 1: Growth analysis by markets, 2016-2021

Table 2: Brand Value and Volume- Meat Sector

Table 3: Brand Value and Volume-Ambient Meat Market

Table 4: Brand Value and Volume-Chilled Raw Packaged Meat - Processed Market

Table 5: Brand Value and Volume-Chilled Raw Packaged Meat - Whole Cuts Market

Table 6: Brand Value and Volume-Cooked Meats - Packaged Market

Table 7: Brand Value and Volume-Fresh Meat (Counter) Market

Table 8: Brand Value and Volume-Frozen Meat Market

Table 9: Brand Value and Volume-Bacon Category

Table 10: Brand Value and Volume-Burgers & Grills Category

Table 11: Brand Value and Volume-Coated Portions Category

Table 12: Brand Value and Volume-Meatballs Category

Table 13: Brand Value and Volume-Sausages Category

Table 14: Brand Value and Volume-Beef (Chilled Raw Packaged Meat - Whole Cuts) Category

Table 15: Brand Value and Volume-Chicken (Chilled Raw Packaged Meat - Whole Cuts) Category

Table 16: Brand Value and Volume-Lamb (Chilled Raw Packaged Meat - Whole Cuts) Category

Table 17: Brand Value and Volume-Pork (Chilled Raw Packaged Meat - Whole Cuts) Category

Table 18: Brand Value and Volume-Others (Chilled Raw Packaged Meat - Whole Cuts) Category

Table 19: Brand Value and Volume-Beef (Cooked Meats - Packaged) Category

Table 20: Brand Value and Volume-Chicken (Cooked Meats - Packaged) Category

Table 21: Brand Value and Volume- Lamb (Cooked Meats - Packaged) Category

Table 22: Brand Value and Volume- Pork (Cooked Meats - Packaged) category

Table 23: Brand Value and Volume- Turkey (Cooked Meats - Packaged) category

Table 24: Brand Value and Volume- Others (Cooked Meats - Packaged) category

Table 25: Brand Value and Volume-Chicken (Fresh Meat (Counter)) Category

Table 26: Brand Value and Volume- Pork (Fresh Meat (Counter)) category

Table 27: Brand Value and Volume-Frozen Processed Meat Category

Table 28: Brand Value and Volume-Frozen Whole Cuts of Meat Category

Table 29: Market Definitions

Table 30: Category Definitions

Table 31: Category Definitions

Table 32: Channel Definitions

Table 33: Health & Wellness: Product Attributes-Food Minus

Table 34: Health & Wellness: Product Attributes-Free From

Table 35: Health & Wellness: Product Attributes-Functional & Fortified

Table 36: Health & Wellness: Product Attributes-Naturally Healthy

Table 37: Health & Wellness: Product Attributes-Food Intolerance

Table 38: Health & Wellness: Consumer Benefits-Health Management

Table 39: Health & Wellness: Analysis by Consumer Benefits

Table 40: Health & Wellness: Consumer Benefits-Performance

Table 41: Market Value for Ambient Meat - by category (A$ Million), 2011-2021

Table 42: Market Value for Chilled Raw Packaged Meat - Processed -by category (A$ Million), 2011-2021

Table 43: Market Value for Chilled Raw Packaged Meat - Whole Cuts-by category (A$ Million), 2011-2021

Table 44: Market Value for Cooked Meats - Counter-by category (A$ Million), 2011-2021

Table 45: Market Value for Cooked Meats - Packaged-by category (A$ Million), 2011-2021

Table 46: Market Value for Fresh Meat (Counter)-by category (A$ Million), 2011-2021

Table 47: Market Value for Frozen Meat-by category (A$ Million), 2011-2021

Table 48: Market Value for Ambient Meat-by category (US$ Million), 2011-2021

Table 49: Market Value for Chilled Raw Packaged Meat - Processed-by category (US$ Million), 2011-2021

Table 50: Market Value for Chilled Raw Packaged Meat - Whole Cuts-by category (US$ Million), 2011-2021

Table 51: Market Value for Cooked Meats - Counter-by category (US$ Million), 2011-2021

Table 52: Market Value for Cooked Meats - Packaged-by category (US$ Million), 2011-2021

Table 53: Market Value for Fresh Meat (Counter) -by category (US$ Million), 2011-2021

Table 54: Market Value for Frozen Meat-by category (US$ Million), 2011-2021

Table 55: Market Volume for Ambient Meat-by category (Kg Million), 2011-2021

Table 56: Market Volume for Chilled Raw Packaged Meat - Processed-by category (Kg Million), 2011-2021

Table 57: Market Volume for Chilled Raw Packaged Meat - Whole Cuts-by category (Kg Million), 2011-2021

Table 58: Market Volume for Cooked Meats - Counter-by category (Kg Million), 2011-2021

Table 59: Market Volume for Cooked Meats - Packaged-by category (Kg Million), 2011-2021

Table 60: Market Volume for Fresh Meat (Counter)-by category (Kg Million), 2011-2021

Table 61: Market Volume for Frozen Meat-by category (Kg Million), 2011-2021

Table 62: Components of change-by Market

Table 63: Meat Sales Distribution in Australia-by Market (A$ Million), 2016

Table 64: Key Health & Wellness product attributes driving sales in Australia (A$ Million)

Table 65: Key Health & Wellness consumer benefits driving sales in Australia (A$ Million)

Table 66: Packaging Material (in Million pack units)

Table 67: Container Type (in Million pack units)

Table 68: Closure Type (in Million pack units)

Table 69: Outer Type (in Million pack units)

Table 70: Exchange Rates: (US$-A$), 2011-2021

Table 71: GDP Per Capita (A$)

Table 72: Population

Table 73: Consumer Price Index

Table 74: Age Profile (Millions of Persons)

List of Figures

Figure 1: Value share of Australia in the global and APAC Meat sector, 2011-2021

Figure 2: Australia compared other top four countries - market size, growth and competitive landscape

Figure 3: Market size analysis by value and volume, Meat sector, 2011-2021

Figure 4: Per capita consumption of Meat in Australia compared to global and APAC average, 2011-2021

Figure 5: Degree of trading up/down in the Australian Meat sector, 2015-2016

Figure 6: Value and volume growth analysis by markets, 2016-2021

Figure 7: Per capita consumption (by markets) in Australia compared to global and APAC average, 2016

Figure 8: Growth analysis by value and volume in the Ambient Meat market, 2011-2021

Figure 9: Value and volume growth analysis, Chilled Raw Packaged Meat - Processed market, 2011-2021

Figure 10: Value analysis by categories, 2011-2021

Figure 11: Volume analysis by categories, 2011-2021

Figure 12: Value and volume growth analysis, Chilled Raw Packaged Meat - Whole Cuts market, 2011-2021

Figure 13: Value analysis by categories, 2011-2021

Figure 14: Volume analysis by categories, 2011-2021

Figure 15: Value and volume growth analysis, Cooked Meats - Counter market, 2011-2021

Figure 16: Value and volume growth analysis, Cooked Meats - Packaged market, 2011-2021

Figure 17: Value analysis by categories, 2011-2021

Figure 18: Volume analysis by categories, 2011-2021

Figure 19: Value and volume growth analysis, Fresh Meat (Counter) market, 2011-2021

Figure 20: Value analysis by categories, 2011-2021

Figure 21: Volume analysis by categories, 2011-2021

Figure 22: Value and volume growth analysis, Frozen Meat market, 2011-2021

Figure 23: Value analysis by categories, 2011-2021

Figure 24: Volume analysis by categories, 2011-2021

Figure 25: Distribution channel share, Meat, 2011-2016

Figure 26: Distribution channel share, Ambient Meat, 2011-2016

Figure 27: Distribution channel share, Chilled Raw Packaged Meat - Processed market, 2011-2016

Figure 28: Distribution channel share, Chilled Raw Packaged Meat - Whole Cuts, 2011-2016

Figure 29: Distribution channel share, Cooked Meats - Counter, 2011-2016

Figure 30: Distribution channel share, Cooked Meats - Packaged, 2011-2016

Figure 31: Distribution channel share, Fresh Meat (Counter), 2011-2016

Figure 32: Distribution channel share, Frozen Meat, 2011-2016

Figure 33: Leading brands in the Australian Meat sector, value and volume share, 2016

Figure 34: Leading brands in the Ambient Meat market, value and volume share, 2016

Figure 35: Leading brands in the Chilled Raw Packaged Meat - Processed market, value and volume share, 2016

Figure 36: Leading brands in the Chilled Raw Packaged Meat - Whole Cuts market, value and volume share, 2016

Figure 37: Leading brands in the Cooked Meats - Packaged market, value and volume share, 2016

Figure 38: Leading brands in the Fresh Meat (Counter) market, value and volume share, 2016

Figure 39: Leading brands in the Frozen Meat market, value and volume share, 2016

Figure 40: Private label penetration by markets (value terms), 2016

Figure 41: Growth analysis, private label and brands, (2011-2016)

Figure 42: Value of Health & Wellness claims by market, US$ million, 2016-2021

Figure 43: Value analysis by Health & Wellness product attributes, 2016

Figure 44: Volume analysis by Health & Wellness product attributes, 2016

Figure 45: Value analysis by Health & Wellness consumer benefits, 2016

Figure 46: Volume analysis by Health & Wellness consumer benefits, 2016

Figure 47: Leading companies in the Health & Wellness market by value, 2016 - Chilled Raw Packaged Meat - Whole Cuts

Figure 48: Leading companies in the Health & Wellness market by value, 2016 - Ambient Meat

Figure 49: Leading companies in the Health & Wellness market by value, 2016 - Chilled Raw Packaged Meat - Processed

Figure 50: Packaging share and growth analysis by packaging material, 2011-2021

Figure 51: Use of packaging material by markets (in pack units), 2016

Figure 52: Packaging share and growth analysis by container type, 2011-2021

Figure 53: Use of container type by markets (in pack units), 2016

Figure 54: Packaging share and growth analysis by closure type, 2011-2021

Figure 55: Use of closure type by markets (in pack units), 2016

Figure 56: Packaging share and growth analysis by outer type, 2011-2021

Figure 57: Use of outer type by markets (in pack units), 2016

Figure 58.1: Relative comparison of countries based on PEST analysis

Figure 58.2: Relative comparison of countries based on PEST analysis

Figure 58.3: Relative comparison of countries based on PEST analysis

Figure 59: Australia’s GDP per capita, 2011-2016

Figure 60: Population growth in Australia, 2011-2016

Figure 61: Consumer Price Index, Australia, 2010-2016

Figure 62: Age Profile, Australia, 2016

Figure 63: About GlobalData

Country Profile: Meat sector in Australia

Summary

The meat sector in Australia is expected to grow at a slower pace during 2016-2021. Of the seven markets, Fresh Meat - Counter is the largest in both value and volume terms. Hypermarkets & Supermarkets is the leading distribution channel in the Australian Meat sector, accounting for a total value share of 72.8% in 2016. Rigid Plastics is the most commonly used packaging material in the Australian Meat sector. Primrybsnab and Hans Continental Smallgoods are the Popular players in the sector.

GlobalData’s Country Profile report on the Meat sector in Australia provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

• Market data: Overall market value and volume data with growth analysis for 2011-2021
• Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat - Processed, Chilled Raw Packaged Meat - Whole Cuts, Cooked Meats - Counter, Cooked Meats - Packaged, Fresh Meat (Counter) and Frozen Meat with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
• Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
• Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
• Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.

• The Meat sector in Australia is forecast to grow at a CAGR of 1.1% during 2016-2021 in value terms
• Frozen Meat (Counter) is the largest with value and volume terms.
• Consumers’ are trading down to value for money products in the Australian Meat sector
• Ambient Meat, with a high growth rate and low market share, provides significant opportunities to producers
• The per capita Consumption is high in Australia when compared to global and regional level

• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
• Manufacturers can identify the opportunities to position products with H&W attributes/benefits
• Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
• The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
• Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.