Country Profile: Confectionery Sector in Slovakia

1. Report Scope 8

2. Executive summary 10

3. Slovakia in the global and regional context 11

3.1. Slovakia’s share in the Global and Eastern European Confectionery sector 11

3.2. Slovakia compared to other leading countries in Eastern Europe 12

4. Market size analysis - Confectionery sector 13

4.1. Value and volume analysis - Confectionery sector in Slovakia 13

4.2. Per capita consumption - Slovakia compared to Eastern Europe and globally 14

4.3. Extent to which consumers are trading up/down 15

4.4. Value and volume analysis of markets in the Confectionery sector 16

4.5. Growth analysis by markets 17

5. Market and category analysis 18

5.1. Per capita consumption analysis by markets 18

5.2. Market analysis: Chocolate 19

5.3. Market analysis: Gum 22

5.4. Market analysis: Sugar Confectionery 24

6. Distribution analysis 27

6.1. Distribution channel share analysis: Confectionery 27

6.2. Distribution channel share analysis: Chocolate 28

6.3. Distribution channel share analysis: Gum 29

6.4. Distribution channel share analysis: Sugar Confectionery 30

7. Competitive landscape 31

7.1. Brand share analysis by sector 31

7.2. Brand share analysis by markets 35

7.3. Brand share analysis by category 41

7.3.1. Chocolate 41

7.3.2. Gum 46

7.4. Private label share analysis 47

8. Health & Wellness analysis 49

8.1. Market size analysis by Health & Wellness claims 49

8.2. Market share analysis - Health & Wellness product attributes 50

8.3. Market size analysis - Health & Wellness consumer benefits 52

8.4. Leading companies in Slovakian Health & Wellness market 54

9. Packaging analysis 55

9.1. Packaging share and growth analysis by package material 55

9.2. Packaging share analysis by package material 56

9.3. Packaging share and growth analysis by pack type 57

9.4. Packaging share analysis by pack type 58

9.5. Packaging share and growth analysis by closure type 59

9.6. Packaging share analysis by closure type 60

9.7. Packaging share and growth analysis by primary outer type 61

9.8. Packaging share analysis by primary outer type 62

10. Macroeconomic analysis 63

10.1. GDP per Capita 66

10.2. Population and population growth 67

10.3. Consumer Price Index 68

10.4. Population breakdown by age 69

11. Consumergraphics 70

11.1. Consumption by Gender 70

11.2. Consumption by Age 71

11.3. Consumption by Education 72

11.4. Consumption by Urbanization 73

12. Methodology 74

13. Definitions 75

14. Appendix 88

15. About GlobalData 101

16. Disclaimer 102

17. Contact Us 103

List of Tables

Table 1: Volume share of Slovakia in the global and Eastern Europe Confectionery sector, 2011-2021 11

Table 2: Growth analysis by markets, 2016-2021 17

Table 3: Value analysis of Chocolate market categories, 2011-2021 20

Table 4: Volume analysis of Chocolate market by categories, 2011-2021 21

Table 5: Value analysis of Gum market by categories, 2011-2021 23

Table 6: Volume analysis of Gum market by categories, 2011-2021 23

Table 7: Value analysis of Sugar Confectionery market by categories, 2011-2021 25

Table 8: Volume analysis of Sugar Confectionery market by categories, 2011-2021 26

Table 9: Brand Value and Volume - Confectionery sector, 2016 32

Table 10: Brand Value and Volume - Chocolate market, 2016 35

Table 11: Brand Value and Volume - Gum market, 2016 38

Table 12: Brand Value and Volume - Sugar Confectionery market, 2016 39

Table 13: Brand Value and Volume - Boxed Chocolate category 41

Table 14: Brand Value and Volume - Chocolate Countlines category 42

Table 15: Brand Value and Volume - Chocolate Straightlines category 43

Table 16: Brand Value and Volume - Molded Bars category, 2016 44

Table 17: Brand Value and Volume - Novelties category, 2016 45

Table 18: Brand Value and Volume - Other Chocolate category, 2016 45

Table 19: Brand Value and Volume - Bubble Gum category, 2016 46

Table 20: Brand Value and Volume - Chewing Gum category, 2016 46

Table 21: Consumption of Confectionery by gender and markets (Million Kg, 2016) 70

Table 22: Consumption of Confectionery by age and markets (Million Kg, 2016) 71

Table 23: Consumption of Confectionery by education and markets (Million Kg, 2016) 72

Table 24: Consumption of Confectionery by degree ofurbanization and markets (Million Kg, 2016) 73

Table 25: Market Definitions 75

Table 26: Category Definitions 76

Table 27: Channel Definitions 78

Table 28: Health & Wellness: Product Attributes-Food Minus 80

Table 29: Health & Wellness: Product Attributes - Free From 81

Table 30: Health & Wellness: Product Attributes - Functional & Fortified 82

Table 31: Health & Wellness: Product Attributes - Naturally Healthy 83

Table 32: Health & Wellness: Product Attributes - Food Intolerance 84

Table 33: Health & Wellness: Consumer Benefits - Health Management 85

Table 34: Health & Wellness: Analysis by Consumer Benefits 86

Table 35: Health & Wellness: Consumer Benefits - Performance 87

Table 36: Market Value for Chocolate - by category (€ Million) 2011-2021 88

Table 37: Market Value for Chocolate - by category (US$ Million) 2011-2021 89

Table 38: Market Volume for Chocolate - by category (Million Kg) 2011-2021 90

Table 39: Market Value for Gum - by category (€ Million) 2011-2021 91

Table 40: Market Value for Gum - by category (US$ Million) 2011-2021 91

Table 41: Market Volume for Gum - by category (Million Kg) 2011-2021 91

Table 42: Market Value for Sugar Confectionery - by category (€ Million) 2011-2021 92

Table 43: Market Value for Sugar Confectionery - by category (US$ Million) 2011-2021 93

Table 44: Market Volume for Sugar Confectionery - by category (Million Kg) 2011-2021 94

Table 45: Components of change - by Market, 2015-2016 95

Table 46: Confectionery Sales Distribution in Slovakia - by Markets (€ Million), 2016 95

Table 47: Key Health & Wellness product attributes driving sales in Slovakia (€ Million) 96

Table 48: Key Health & Wellness consumer benefits driving sales in Slovakia (€ Million) 96

Table 49: Package Material (in Million pack units) 97

Table 50: Pack Type (in Million pack units) 97

Table 51: Closure Type (in Million pack units) 98

Table 52: Primary Outer Type (in Million pack units) 98

Table 53: Exchange Rates: (US$-€), 2011-2021 99

Table 54: GDP Per Capita (€), 2011-2016 99

Table 55: Population, 2011-2016 99

Table 56: Consumer Price Index, 2011-2016 100

Table 57: Age Profile (in Millions), 2016 100

List of Figures

Figure 1: Slovakia compared to other top four countries in Eastern Europe - market size, growth, and competitive landscape 12

Figure 2: Market size analysis by value and volume, Confectionery sector, 2011-2021 13

Figure 3: Per capita consumption in Slovakia compared to global and Eastern European average, 2011-2021 14

Figure 4: Degree of trading up/down in the Slovakian Confectionery sector, 2015-2016 15

Figure 5: Value and volume growth analysis by markets, 2016-2021 16

Figure 6: Per capita consumption (by markets) in Slovakia compared to global and Eastern European average, 2016 18

Figure 7: Value and volume growth analysis, Chocolate market, 2011-2021 19

Figure 8: Value and volume growth analysis, Gum market, 2011-2021 22

Figure 9: Value and volume growth analysis, Sugar Confectionery market, 2011-2021 24

Figure 10: Distribution channel share, Confectionery, 2011-2016 27

Figure 11: Distribution channel share, Chocolate market, 2011-2016 28

Figure 12: Distribution channel share, Gum market, 2011-2016 29

Figure 13: Distribution channel share, Sugar Confectionery market, 2011-2016 30

Figure 14: Leading brands in the Slovakian Confectionery sector, value and volume share, 2016 31

Figure 15: Leading brands in the Chocolate market, value and volume share, 2016 35

Figure 16: Leading brands in the Gum market, value and volume share, 2016 38

Figure 17: Leading brands in the Sugar Confectionery market, value and volume share, 2016 39

Figure 18: Private label penetration by markets (value terms), 2016 47

Figure 19: Growth analysis, private label and brands, (2011-2016) 48

Figure 20: Value of Health & Wellness claims by market, US$ million, 2016-2021 49

Figure 21: Value analysis by Health & Wellness product attributes, 2016 50

Figure 22: Volume analysis by Health & Wellness product attributes, 2016 51

Figure 23: Value analysis by Health & Wellness consumer benefits, 2016 52

Figure 24: Volume analysis by Health & Wellness consumer benefits, 2016 53

Figure 25: Leading companies in the Health & Wellness market by value, 2016 - Gum 54

Figure 26: Leading companies in the Health & Wellness market by value, 2016 - Sugar Confectionery 54

Figure 27: Packaging share and growth analysis by package material, 2011-2021 55

Figure 28: Use of package material by markets (in pack units), 2016 56

Figure 29: Packaging share and growth analysis by pack type, 2011-2021 57

Figure 30: Use of pack type by markets (in pack units), 2016 58

Figure 31: Packaging share and growth analysis by closure type, 2011-2021 59

Figure 32: Use of closure type by markets (in pack units), 2016 60

Figure 33: Packaging share and growth analysis by primary outer type, 2011-2021 61

Figure 34: Use of primary outer type by markets (in pack units), 2016 62

Figure 35: Relative comparison of countries based on PEST analysis 63

Figure 36: Slovakia’s GDP per capita, 2011-2016 66

Figure 37: Population growth in Slovakia, 2011-2016 67

Figure 38: Consumer Price Index, Slovakia, 2010-2016 68

Figure 39: Age Profile, Slovakia, 2016 69

Figure 40: Consumption of Confectionery by Gender, Slovakia, 2016 70

Figure 41: Consumption of Confectionery by age, Slovakia, 2016 71

Figure 42: Consumption of Confectionery by education, Slovakia, 2016 72

Figure 43: Consumption of Confectionery by urbanization, Slovakia, 2016 73

Figure 44: About GlobalData 101

Country Profile: Confectionery Sector in Slovakia

Summary

The Slovakian Confectionery sector accounted for a volume share of 1.48% of the regional (Eastern Europe) market, in 2016. Of the three markets, Chocolate was the largest in both value and volume terms, while Sugar Confectionery is expected to register the fastest value growth during 2016-2021. Hypermarkets & Supermarkets was the leading distribution channel in the Slovakian Confectionery sector. Flexible Packaging is the most commonly used package material in the Slovakian Confectionery sector. Orion, Milka and Orbit are the leading brands in the Slovakian Confectionery sector.

GlobalData’s Country Profile report on the Confectionery sector in Slovakia provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

• Market data: Overall market value and volume data with growth analysis for 2011-2021.
• Category coverage: Value and growth analysis for Chocolate, Gum, and Sugar Confectionery with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
• Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
• Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
• Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

• The Slovakian Confectionery sector is expected to grow at a CAGR of 2.1% during 2016-2021.
• Per capita consumption in the country stood at 5.12kg, in 2016.
• Chocolate was the largest market in value terms.
• Sugar Confectionery is expected to register the fastest value growth.
• Hypermarkets & Supermarkets was the leading distribution channel in the Slovakian Confectionery sector.
• Orion, Milka and Orbit are the leading brands in the sector.
• Flexible Packaging is the most commonly used package material.
• Older Consumers and Kids & Babies together accounted for a 44.6% share in the consumption of Confectionery products in 2016.

• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
• Manufacturers can identify the opportunities to position products with H&W attributes/benefits
• Access the key and most influential consumer trends driving Confectionery products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
• The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
• Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.