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Country Profile: Bakery & Cereals sector in Australia

Country Profile: Bakery & Cereals sector in Australia

Summary

Growing economy coupled with rise in disposable income and a large base of working population is driving the demand for Bakery & Cereals products in the country. Bread & Rolls is the leading market in both value and volume terms, while Cereal Bars is forecast to register the fastest growth in value terms during 2016-2021.Hypermarkets & Supermarkets is the leading distribution channel for Bakery and Cereals products in the country. ‘Naturally Healthy’ and ‘FoodMiunus’ are the most sought health & wellness attributes in the sector. Goodman Fielder, Cereal Partners Worldwide S.A., The Kellog Company and Associated British Foods Plc are the leading market players in the country.

GlobalData’s Country Profile report on the Bakery & Cereals sector in Australia provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2011-2021
  • Category coverage: Value and growth analysis for Baking Ingredients, Baking Mixes, Bread & Rolls, Breakfast Cereals, ‘Cakes, Pastries & Sweet Pies’, Cereal Bars, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods, and Savory Biscuits with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
  • Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
  • Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Film, Bag/Sachet, Tub, Box, Pouch, and Tin.
Scope
  • The Bakery & Cereals sector in Australia is forecast to grow at 3.6% CAGR in value terms during 2016-2021
  • Bread & Rolls is the largest market in value and volume terms in the Australian Bakery & Cereals sector
  • Hypermarkets & Supermarkets is the largest distribution channel, followed by Food & Drinks Specialists and Convenience Stores
  • Private label penetration is highest in the Cakes, Pastries & Sweet Pies market
  • The Breakfast Cereals market has the highest Health & Wellness claims in the Australian Bakery & Cereals sector
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Manufacturers can identify the opportunities to position products with H&W attributes/benefits
  • Access the key and most influential consumer trends driving Bakery & Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.


1. Report Scope 1
2. Executive summary 3
3. Australia in the global and regional context 5
3.1. Australia’s share in the Global and Asia-Pacific Bakery & Cereals sector 5
3.2. Australia compared to other leading countries in Asia-Pacific 6
4. Market size analysis - Bakery & Cereals sector 7
4.1. Value and volume analysis - Bakery & Cereals sector in Australia 7
4.2. Per capita consumption - Australia compared to Asia-Pacific and globally 8
4.3. Extent to which consumers are trading up/down 9
4.4. Value and volume analysis of markets in the Bakery & Cereals sector 10
4.5. Growth analysis by markets 11
5. Market and category analysis 12
5.1. Per capita consumption analysis by markets 12
5.2. Market analysis: Baking Ingredients 13
5.3. Market analysis: Baking Mixes 16
5.4. Market analysis: Bread & Rolls 19
5.5. Market analysis: Breakfast Cereals 21
5.6. Market analysis: Cakes Pastries & Sweet Pies 23
5.7. Market analysis: Cereal Bars 25
5.8. Market analysis: Cookies (Sweet Biscuits) 27
5.9. Market analysis: Dough Products 30
5.10. Market analysis: Energy Bars 32
5.11. Market analysis: Morning Goods 33
5.12. Market analysis: Savory Biscuits 35
6. Distribution analysis 37
6.1. Distribution channel share analysis: Bakery & Cereals 37
6.2. Distribution channel share analysis: Baking Ingredients 38
6.3. Distribution channel share analysis: Baking Mixes 39
6.4. Distribution channel share analysis: Bread & Rolls 40
6.5. Distribution channel share analysis: Breakfast Cereals 41
6.6. Distribution channel share analysis: Cakes, Pastries & Sweet Pies 42
6.7. Distribution channel share analysis: Cereals Bars 43
6.8. Distribution channel share analysis: Cookies (Sweet Biscuits) 44
6.9. Distribution channel share analysis: Dough Products 45
6.10. Distribution channel share analysis: Energy Bars 46
6.11. Distribution channel share analysis: Morning Goods 47
6.12. Distribution channel share analysis: Savory Biscuits 48
7. Competitive landscape 49
7.1. Brand share analysis by sector 49
7.2. Brand share analysis by markets 55
7.3. Brand share analysis by category 67
7.3.1. Baking Mixes 67
7.3.2. Breakfast Cereals 70
7.3.3. Cereal Bars 71
7.3.4. Savory Biscuits 73
7.4. Private label share analysis 74
8. Health & Wellness analysis 76
8.1. Market size analysis by Health & Wellness claims 76
8.2. Market share analysis - Health & Wellness product attributes 77
8.3. Market size analysis - Health & Wellness consumer benefits 79
8.4. Leading companies in Australian Health & Wellness market 81
9. Packaging analysis 85
9.1. Packaging share and growth analysis by packaging material 85
9.2. Packaging share analysis by packaging material 86
9.3. Packaging share and growth analysis by container type 87
9.4. Packaging share analysis by container type 88
9.5. Packaging share and growth analysis by closure type 89
9.6. Packaging share analysis by closure type 90
9.7. Packaging share and growth analysis by outer type 91
9.8. Packaging share analysis by outer type 92
10. Macroeconomic analysis 93
10.1. GDP per Capita 96
10.2. Population and population growth 97
10.3. Consumer Price Index 98
10.4. Population breakdown by age 99
11. Consumergraphics 100
11.1. Consumption by Gender 100
11.2. Consumption by Age 101
11.3. Consumption by Education 102
11.4. Consumption by Urbanization 103
12. Methodology 104
13. Definitions 106
14. Appendix 120
15. About GlobalData 144
16. Disclaimer 145
17. Contact Us 146
List of Tables
Table 1: Volume share of Australia in the global and Asia-Pacific Bakery & Cereals sector, 2011-2021 5
Table 2: Growth analysis by markets, 2016-2021 11
Table 3: Value analysis of Baking Ingredients market by categories, 2011-2021 14
Table 4: Volume analysis of Baking Ingredients market by categories, 2011-2021 15
Table 5: Volume analysis of Baking Mixes market by categories, 2011-2021 18
Table 6: Value analysis by of Bread & Rolls market categories, 2011-2021 20
Table 7: Volume analysis of Bread & Rolls market by categories, 2011-2021 20
Table 8: Value analysis of Breakfast Cereals market by categories, 2011-2021 22
Table 9: Volume analysis of Breakfast Cereals market by categories, 2011-2021 22
Table 10: Value analysis of Cakes, Pastries & Sweet Pies market by categories, 2011-2021 24
Table 11: Volume analysis of Cakes, Pastries & Sweet Pies market by categories, 2011-2021 24
Table 12: Value analysis of Cereal Bars market by categories, 2011-2021 26
Table 13: Volume analysis of Cereal Bars market by categories, 2011-2021 26
Table 14: Value analysis of Cookies (Sweet Biscuits) market by categories, 2011-2021 28
Table 15: Volume analysis of Cookies (Sweet Biscuits) market by categories, 2011-2021 29
Table 16: Value analysis of Dough Products market by categories, 2011-2021 31
Table 17: Value analysis of Dough Products market by categories, 2011-2021 31
Table 18: Value analysis of Morning Goods market by categories, 2011-2021 34
Table 19: Volume analysis of Morning Goods market by categories, 2011-2021 34
Table 20: Value analysis of Savory Biscuits market by categories, 2011-2021 36
Table 21: Volume analysis of Savory Biscuits market by categories, 2011-2021 36
Table 22: Brand Value and Volume - Bakery & Cereals sector 50
Table 23: Brand Value and Volume - Baking Mixes market 55
Table 24: Brand Value and Volume - Bread & Rolls market 56
Table 25: Brand Value and Volume - Breakfast Cereals market 58
Table 26: Brand Value and Volume - Cakes, Pastries & Sweet Pies market 60
Table 27: Brand Value and Volume - Cereal Bars market 61
Table 28: Brand Value and Volume - Cookies (Sweet Biscuits) market 62
Table 29: Brand Value and Volume - Energy Bars market 64
Table 30: Brand Value and Volume - Savory Biscuits market 65
Table 31: Brand Value and Volume - Bread Mixes category 67
Table 32: Brand Value and Volume - Brownie Mixes category 67
Table 33: Brand Value and Volume - Cake Mixes category 68
Table 34: Brand Value and Volume - Dessert Mixes category 68
Table 35: Brand Value and Volume - Muffin Mixes category 68
Table 36: Brand Value and Volume - Pancake Mixes category 69
Table 37: Brand Value and Volume - Rolls/Biscuit Mixes category 69
Table 38: Brand Value and Volume - Other Baking Mixes category 69
Table 39: Brand Value and Volume - Hot Cereals category 70
Table 40: Brand Value and Volume - Ready-to-Eat Cereals category 70
Table 41: Brand Value and Volume - Granola/Muesli/Yogurt Bars category 71
Table 42: Brand Value and Volume - Other Cereal Bars category 72
Table 43: Brand Value and Volume - Cheese-Flavored Crackers category 73
Table 44: Brand Value and Volume - Plain Crackers category 73
Table 45: Brand Value and Volume - Other Crackers category 73
Table 46: Consumption of Bakery & Cereals by Gender and markets (Kg Million, 2016) 100
Table 47: Consumption of Bakery & Cereals by age and markets (Kg Million, 2016) 101
Table 48: Consumption of Bakery & Cereals by education and markets (Kg Million, 2016) 102
Table 49 Consumption of Bakery & Cereals by urbanization and markets (Kg Million, 2016) 103
Table 50: Market Definitions 106
Table 51: Category Definitions 107
Table 52: Category Definitions 108
Table 53: Category Definitions 109
Table 54: Category Definitions 110
Table 55: Channel Definitions 111
Table 56: Health & Wellness: Product Attributes-Food Minus 112
Table 57: Health & Wellness: Product Attributes - Free From 113
Table 58: Health & Wellness: Product Attributes - Functional & Fortified 114
Table 59: Health & Wellness: Product Attributes - Naturally Healthy 115
Table 60: Health & Wellness: Product Attributes - Food Intolerance 116
Table 61: Health & Wellness: Consumer Benefits - Health Management 117
Table 62: Health & Wellness: Analysis by Consumer Benefits 118
Table 63: Health & Wellness: Consumer Benefits - Performance 119
Table 64: Market Value for Baking Ingredients - by category (A$ Million) 2011-2021 120
Table 65: Market Value for Baking Mixes - by category (A$ Million) 2011-2021 121
Table 66: Market Value for Bread & Rolls - by category (A$ Million) 2011-2021 121
Table 67: Market Value for Breakfast Cereals - by category (A$ Million) 2011-2021 122
Table 68: Market Value for Cakes, Pastries & Sweet Pies - by category (A$ Million) 2011-2021 122
Table 69: Market Value for Cereal Bars - by category (A$ Million) 2011-2021 123
Table 70: Market Value for Cookies (Sweet Biscuits) - by category (A$ Million) 2011-2021 123
Table 71: Market Value for Dough Products - by category (A$ Million) 2011-2021 124
Table 72: Market Value for Energy Bars - by category (A$ Million) 2011-2021 124
Table 73: Market Value for Morning Goods - by category (A$ Million) 2011-2021 124
Table 74: Market Value for Savory Biscuits - by category (A$ Million) 2011-2021 124
Table 75: Market Value for Baking Ingredients - by category (US$ Million) 2011-2021 126
Table 76: Market Value for Baking Mixes - by category (US$ Million) 2011-2021 127
Table 77: Market Value for Bread & Rolls - by category (US$ Million) 2011-2021 127
Table 78: Market Value for Breakfast Cereals - by category (US$ Million) 2011-2021 128
Table 79: Market Value for Cakes, Pastries & Sweet Pies - by category (US$ Million) 2011-2021 128
Table 80: Market Value for Cereal Bars - by category (US$ Million) 2011-2021 129
Table 81: Market Value for Cookies (Sweet Biscuits) - by category (US$ Million) 2011-2021 129
Table 82: Market Value for Dough Products - by category (US$ Million) 2011-2021 130
Table 83: Market Value for Energy Bars - by category (US$ Million) 2011-2021 130
Table 84: Market Value for Morning Goods - by category (US$ Million) 2011-2021 130
Table 85: Market Value for Savory Biscuits - by category (US$ Million) 2011-2021 131
Table 86: Market Volume for Baking Ingredients - by category (Kg Million) 2011-2021 132
Table 87: Market Volume for Baking Mixes - by category (Kg Million) 2011-2021 133
Table 88: Market Volume for Bread & Rolls - by category (Kg Million) 2011-2021 133
Table 89: Market Volume for Breakfast Cereals - by category (Kg Million) 2011-2021 134
Table 90: Market Volume for Cakes, Pastries & Sweet Pies - by category (Kg Million) 2011-2021 134
Table 91: Market Volume for Cereal Bars - by category (Kg Million) 2011-2021 135
Table 92: Market Volume for Cookies (Sweet Biscuits) - by category (Kg Million) 2011-2021 135
Table 93: Market Volume for Dough Products - by category (Kg Million) 2011-2021 136
Table 94: Market Volume for Energy Bars - by category (Kg Million) 2011-2021 136
Table 95: Market Volume for Morning Goods - by category (Kg Million) 2011-2021 136
Table 96: Market Volume for Savory Biscuits - by category (Kg Million) 2011-2021 137
Table 97: Bakery & Cereals Sales Distribution in Australia- by Markets (A$ Million), 2016 138
Table 98: Key Health & Wellness product attributes driving sales in Australia (A$Million) 139
Table 99 Key Health & Wellness consumer benefits driving sales in Australia (A$Million) 139
Table 100: Packaging Material (in Million pack units) 140
Table 101: Container Type (in Million pack units) 140
Table 102: Closure Type (in Million pack units) 141
Table 103: Outer Type (in Million pack units) 141
Table 104: Exchange Rates: (US$-A$), 2011-2021 142
Table 105: GDP Per Capita (A$) 142
Table 106: Population 142
Table 107: Consumer Price Index 142
Table 108: Age Profile (Millions of Persons) 143
List of Figuress
Figure 1: Australia compared to other top four countries in Asia-Pacific - market size, growth, and competitive landscape
Figure 2: Market size analysis by value and volume, Bakery & Cereals sector, 2011-2021
Figure 3: Per capita consumption in Australia compared to global and Asia-Pacific average, 2011-2021
Figure 4: Degree of trading up/down in the Australian Bakery & Cereals sector, 2015-2016
Figure 5: Value and volume growth analysis by markets, 2016-2021
Figure 6: Per capita consumption (by markets) in Australia compared to global and Asia-Pacific average, 2016
Figure 7: Value and volume growth analysis, Baking Ingredients market, 2011-2021
Figure 8: Value and volume growth analysis, Baking Mixes market, 2011-2021
Figure 9: Value and volume growth analysis, Bread & Rolls market, 2011-2021
Figure 10: Value and volume growth analysis, Breakfast Cereals market, 2011-2021
Figure 11: Value and volume growth analysis, Cakes, Pastries & Sweet Pies market, 2011-2021
Figure 12: Value and volume growth analysis, Cereal Bars market, 2011-2021
Figure 13: Value and volume growth analysis, Cookies (Sweet Biscuits) market, 2011-2021
Figure 14: Value and volume growth analysis, Dough Products market, 2011-2021
Figure 15: Value and volume growth analysis, Energy Bars market, 2011-2021
Figure 16: Value and volume growth analysis, Morning Goods market, 2011-2021
Figure 17: Value and volume growth analysis, Savory Biscuits market, 2011-2021
Figure 18: Distribution channel share, Bakery & Cereals, 2011-2016
Figure 19: Distribution channel share, Baking Ingredients market, 2011-2016
Figure 20: Distribution channel share, Baking Mixes market, 2011-2016
Figure 21: Distribution channel share, Bread & Rolls market, 2011-2016
Figure 22: Distribution channel share, Breakfast Cereals market, 2011-2016
Figure 23: Distribution channel share, Cakes, Pastries & Sweet Pies market, 2011-2016
Figure 24: Distribution channel share, Cereal Bars market, 2011-2016
Figure 25: Distribution channel share, Cookies (Sweet Biscuits) market, 2011-2016
Figure 26: Distribution channel share, Dough Products market, 2011-2016
Figure 27: Distribution channel share, Energy Bars market, 2011-2016
Figure 28: Distribution channel share, Morning Goods market, 2011-2016
Figure 29: Distribution channel share, Savory Biscuits market, 2011-2016
Figure 30: Leading brands in the Australian Bakery & Cereals sector, value and volume share, 2016
Figure 31: Leading brands in the Baking Mixes market, value and volume share, 2016
Figure 32: Leading brands in the Bread & Rolls market, value and volume share, 2016
Figure 33: Leading brands in the Breakfast Cereals market, value and volume share, 2016
Figure 34: Leading brands in the Cakes, Pastries & Sweet Pies market, value and volume share, 2016
Figure 35: Leading brands in the Cereal Bars market, value and volume share, 2016
Figure 36: Leading brands in the Cookies (Sweet Biscuits) market, value and volume share, 2016
Figure 37: Leading brands in the Energy Bars market, value and volume share, 2016
Figure 38: Leading brands in the Savory Biscuits market, value and volume share, 2016
Figure 39: Private label penetration by markets (value terms), 2016
Figure 40: Growth analysis, private label and brands, (2011-2016)
Figure 41: Value of Health & Wellness claims by market, US$ million, 2016-2021
Figure 42: Value analysis by Health & Wellness product attributes, 2016
Figure 43: Volume analysis by Health & Wellness product attributes, 2016
Figure 44: Value analysis by Health & Wellness consumer benefits, 2016
Figure 45: Volume analysis by Health & Wellness consumer benefits, 2016
Figure 46: Leading companies in the Health & Wellness market by value, 2016 -Bread & Rolls
Figure 47: Leading companies in the Health & Wellness market by value, 2016 - Breakfast Cereals
Figure 48: Leading companies in the Health & Wellness market by value, 2016 - Cereal Bars
Figure 49: Leading companies in the Health & Wellness market by value, 2016 - Savory Biscuits
Figure 50: Leading companies in the Health & Wellness market by value, 2016 - Baking Mixes
Figure 51: Leading companies in the Health & Wellness market by value, 2016 - Cakes, Pastries & Sweet Pies
Figure 52: Packaging share and growth analysis by packaging material, 2011-2021
Figure 53: Use of packaging material by markets (in pack units), 2016
Figure 54: Packaging share and growth analysis by container type, 2011-2021
Figure 55: Use of container type by markets (in pack units), 2016
Figure 56: Packaging share and growth analysis by closure type, 2011-2021
Figure 57: Use of closure type by markets (in pack units), 2016
Figure 58: Packaging share and growth analysis by outer type, 2011-2021
Figure 59: Use of outer type by markets (in pack units), 2016
Figure 60: Relative comparison of countries based on PEST analysis
Figure 61: Australia’s GDP per capita, 2011-2016
Figure 62: Population growth in Australia, 2011-2016
Figure 63: Consumer Price Index, Australia, 2010-2016
Figure 64: Age Profile, Australia, 2016
Figure 65: Consumption of Bakery & Cereals by Gender, Australia, 2016
Figure 66: Consumption of Bakery & Cereals by age, Australia, 2016
Figure 67: Consumption of Bakery & Cereals by education, Australia, 2016
Figure 68:Consumption of Bakery & Cereals by urbanization, Australia, 2016
Figure 69: About GlobalData

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