Case Study: How destinations are targeting the ever growing LGBTQ+ market
Summary
The ‘LGBTQ’ refers to Lesbian, Gay, Bisexual, Transgender and Queer. Whilst the ‘+’ is an ‘inclusive symbol’ that refers to any other identities that fall under this bracket. Key players across the travel sector are supporting this market spurring economic and social development within their community. This case study takes a look at the LGBTQ+ traveler market and what opportunities and challenges face destinations trying to attract tourists from within the community.
This case study takes a close look at the LGBTQ+ traveler market and what opportunities and challenges face destinations trying to attract tourists from within the community. It also looks at key current destinations within this space, as well as developing destination markets and segments.
Scope
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
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