COVID-19 Impact on Constellation Brands, Update 2021

COVID-19 Impact on Constellation Brands, Update 2021

Summary

COVID-19 Impact on Constellation Brands, Update 2021 reports key findings as of 24th March, 2021 based on market analysis and brand diversification by industry and geography.

Although the alcoholic beverages industry will witness muted growth as a result of the epidemic, strong consumer demand for the established brands of Constellation will drive the growth for the company. Moreover, the company’s diversified presence in terms of both geography and product range leaves it fairly well-placed to recover from the crisis.

Scope

• In spite of the COVID-19 impact, beer, cider, and wine are projected to grow across all regions.
• Constellation Brands' wine business is expected to drive the company’s overall sales after the impact of COVID-19.
• Constellation Brands is investing in augmented reality and ecommerce to improve the consumer experience.
• The company's sentiment score has fallen reflecting the reduced sales of vaccine and consumer healthcare products.

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• Access valuable strategic take-outs to help direct future decision-making and inform new product development.