Romania Market Spotlight
Overview
Robust consumer spending and higher investments in 2019 will continue to support growth throughout the rest of the year, but lower external demand from the eurozone will begin to hurt exports and depress industrial production – and subsequently, economic growth. The overall rate of expansion will continue to slow in 2020, despite an expected small recovery in industrial output, and will remain mainly consumer-driven. An overoptimistic growth projection by the government will result in a widening public deficit, which will necessitate constant budgetary amendments, and, combined with the rising trade imbalances, will put pressure on the currency. Overall market growth will remain attractive and offer new opportunities to MNCs, but a tough operational environment and strong regional and consumer purchasing power disparities will require a strong focus on execution.
What you will learn
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
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