Peru Market Spotlight
Overview
Peru's economy enters 2019 with excellent momentum. Real wage and private sector employment growth are strong, lending rates are low, and subdued political risks have helped prop up consumer and business confidence. The external environment will also benefit Peru. A more dovish US Federal Reserve (Fed), a policy stimulus by the Chinese government, and an improving outlook in the US-China trade war have all helped cause a rally in the price of copper, while prolonging the ability of the Central Bank of Peru to keep its own interest rates low. MNCs should seek to further improve efficiency gains through channel partners in Lima, while considering subnational markets outside of the capital city.
What you will learn
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
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