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Kenya Market Spotlight

Kenya Market Spotlight

Overview

Economic growth will accelerate in 2019, driven by stronger consumer spending and investment and underpinned by relatively stable FX and price movements. Government reforms, meanwhile, will improve the business environment and facilitate new opportunities to accelerate sales across segments, industries, and geographies. With no major political events in 2019, attention is turning to who will succeed President Uhuru Kenyatta in 2022, a process that will exacerbate tensions in the ruling party. With expectations high for Kenya to deliver robust top-line growth, MNCs' local teams and distribution partners will need to focus on tapping underpenetrated segments and getting closer to their core customers.

What you will learn

  • Key trends to watch in the region through 2019
  • Downside, base case, and upside scenarios of the region's economy
  • Industry-specific impacts of key trends on your business
What you will receive
  • Immediate access to the 21-page PDF report
  • Exclusive email updates covering emerging markets business topics
  • Special discounts on future report purchases


Executive Summary
Our View on Kenya
Macroeconomic Overview
Economic Growth Will Accelerate in 2019
Expect Limited FX Volatility and Largely Stable Prices
Investment Levels Will Increase
Reforms Will Spur Opportunities, But Some Face Delays
Politics Will Focus on the Succession Question
Kenya 2019: Scenarios Overview
Trends
Trend 1
Trend 2
Trend 3
Industry Impacts of Key Trends: Consumer
Industry Impacts of Key Trends: Healthcare
Industry Impacts of Key Trends: Industrials
Industry Impacts of Key Trends: Technology
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