Kenya Market Spotlight
Economic growth will accelerate in 2019, driven by stronger consumer spending and investment and underpinned by relatively stable FX and price movements. Government reforms, meanwhile, will improve the business environment and facilitate new opportunities to accelerate sales across segments, industries, and geographies. With no major political events in 2019, attention is turning to who will succeed President Uhuru Kenyatta in 2022, a process that will exacerbate tensions in the ruling party. With expectations high for Kenya to deliver robust top-line growth, MNCs' local teams and distribution partners will need to focus on tapping underpenetrated segments and getting closer to their core customers.
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